WebMarketCentral

JULY 14, 2008

The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JULY 23, 2009

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Wherever consumers are clicking, search marketers and PPC ad buyers are at work. Search marketers embrace conversion reporting. "By Search marketers do more with less.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JULY 15, 2009

There's been a lot of activity since the B2B Marketing Zone (BMZ) officially launched two weeks ago. Traffic continues to grow and the number of featured bloggers has doubled. Awareness has been expanded through posts from prominent b2b bloggers like Brian Carroll , Ardath Albee and Cece Salomon-Lee.

B2B Marketing 20

B2B Marketing Planning Blogger B2B 20

WebMarketCentral

AUGUST 28, 2008

Intriguing in and of itself, but in addition, the company does an exceptionally creative job of marketing. Someone recently forwarded me the Vyatta newsletter. Vyatta provides open-source router and firewall solutions.

Creativity 20

Creativity Paid Search Agency B2B Marketing Advertising Agencies 20

WebMarketCentral

JULY 1, 2009

A new B2B marketing community site , B2B Marketing Zone officially launched today. Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers.

B2B Marketing 20

B2B Marketing Blogger B2B Tagging 20

WebMarketCentral

DECEMBER 8, 2008

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer Leadlander 20

WebMarketCentral

MAY 21, 2008

Articles and blog posts written to help marketers adapt and shift tactics in light of the economic slowdown have also proliferated, with Recession: The best thing for SEO from Brian R. Okay, so it's only one indicator and time may yet prove me wrong, but marketers are often the first people to get pink slips when the economy heads south.

Planning 20

Planning Tagging Tactics SEO 20

WebMarketCentral

AUGUST 22, 2008

But for marketers, at least one measure—the MarketingSherpa Career Classifieds —shows no sign of a downturn. Again, it's only one indicator, and the current sunny outlook for marketers could cloud up in a hurry if the Fed gets overzealous in fighting inflation, or taxes are increased, or any of a number of other things happen.

Tagging 20

Tagging Trends Marketing Positioning 20

WebMarketCentral

OCTOBER 22, 2007

Two new sections have recently been added to the fastest-growing web marketing portal—a Marketing and Sales Career Opportunities section , powered by CareerBuilder , and an extensive calendar of Marketing Events. You can refine searches by location and keyword, and access a variety of job-seeker tools.

RSS 20

RSS Public Relations Tagging B2B Sales 20

WebMarketCentral

MAY 15, 2008

Three new how-to guides recently added to WebMarketCentral offer valuable guidance to email marketing practitioners. these have been authored by some veteran professionals in the field: Dan Forootan, president, and Neil Anuskiewicz, sales director at hosted email marketing platform provider StreamSend.

Email Marketing 20

Email Marketing Marketing Analytics Tools Deliverability Marketing Management 20

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. The keys to success for that model will be high-quality content and effective marketing.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

NOVEMBER 9, 2009

Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. Content produced by marketers and PR professionals is always, of course, self-serving: that's their job.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

FEBRUARY 29, 2008

WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24. It's a one-stop page for marketing-focused intelligence from market leaders.

Webcast 20

Webcast Video Marketing Hubspot Tagging 20

WebMarketCentral

DECEMBER 3, 2009

Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates?

Search Engine Marketing 20

Search Engine Marketing Search Marketing SEM Adwords 20

WebMarketCentral

JANUARY 30, 2009

Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. 10 tips for scrutinizing paid search agencies by iMedia Connection Noah Elkin offers thoughtful advice to organizations looking for search marketing help.

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

FEBRUARY 24, 2009

Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Avoid common grammar and usage mistakes that diminish the impact of your writing? Combat dreaded "writer's block"?

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

NOVEMBER 6, 2007

EvanCarmichael.com just published its list of the Top 50 Marketing Blogs to Watch in 2008. EvanCarmichael.com describes itself as "the Internet's #1 resource for small business motivation and strategies.

Buzz 20

Buzz Tagging Small Business Marketing Marketing & Strategy 20

WebMarketCentral

OCTOBER 18, 2007

At the least, you should probably be monitoring the most influential blogs in your industry to follow their commentary on your industry, markets, and possibly your company—just as you would monitor relevant trade publications and industry analysts.

Blogger 20

Blogger Emarketing Outreach Paid Search Agency 20

WebMarketCentral

DECEMBER 11, 2008

But, here's the thing-if you've ever had a three-year old try to carry on a conversation with you, you know it often goes something like this (and if you haven't, you can apparently buy a 3-year old on eBay; another example of why web marketers need to be careful with variable text insertion): 3-year old: Why is grass green? 3-year old: Why?

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

SEPTEMBER 27, 2006

If you market to marketers and want to get the word out about your products or services -- or in your quest for marketing knowledge you just want to assure that you aren't overlooking important but obscure sources of information -- check out the new directory of Advertising and Marketing Trade Publications on WebMarketCentral.

Internet Marketing 20

Internet Marketing Contact Marketing Advertisements Advertising 20

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. What's the best method for approaching social media marketing? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. practices, blogs and more.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

AUGUST 30, 2006

Marketing Sherpa yesterday published a podcasting 101 guide , which began: "Podcasting is about to celebrate its second birthday and we don't know of a marketer out there who isn't at least mulling over the possibilities. If you found Marketing Sherpa's podcasting guide of interest, check out the sequel from Albert.

Advertising Agencies 20

Advertising Agencies Demographics Rules Marketing 20

WebMarketCentral

NOVEMBER 18, 2009

Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Those marketers are now writing insightful, helpful thought-leadership content.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. A short but useful reminder, particularly for B2B technology marketers. No flashing whack-a-mole banners.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight."

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

DECEMBER 6, 2006

Marketers promote products, and sales professionals sell them. But while marketing generally isn't, and shouldn't be, in charge of the reverse logistics process, it definitely needs to be involved. Second, proper returns handling is important to marketers.

Enterprise Management 20

Enterprise Management Marketing Management Merchandising Touchpoints 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 In It Came from Facebook!

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

AUGUST 29, 2006

Check out this newsletter from marketing agency ingage (yes, with a small "i"). The articles cover marketing in the information age, marketing accountability, and leveraging offline marketing efforts to drive targeted online traffic.

Newsletter 20

Newsletter Advertising Agencies Paid Search Agency Interactive Marketing 20

WebMarketCentral

MAY 3, 2007

social tagging and its impact on marketing practices. Marketers that embrace these technologies and integrate the new brand/customer dynamic into their strategies will engender the loyalty of the customers." He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

FEBRUARY 5, 2007

If you haven't downloaded Marketing Sherpa's Marketing Wisdom for 2007 report yet, check it out -- it's packed with insight, ideas, and a few just plain entertaining stories of real-world marketing.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

WebMarketCentral

JULY 18, 2007

Thank you to everyone who's visited WebMarketCentral.com over the past few months—you've made it the fastest-growing web marketing portal site. It's gratifying that so many online marketing professionals have found value in the web marketing resources, news, tools and guides on the site.

Paid Search Agency 20

Paid Search Agency Advertising Agencies Tagging Ad Agencies 20

WebMarketCentral

JANUARY 15, 2007

Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." For one-off or periodic checks, I still like the search engine rankings tool from Mike's Marketing Tools. Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.)

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. The first step in developing a strategic marketing plan is to identify your target markets.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

NOVEMBER 27, 2005

In Web marketing, just as in hitting a golf ball, swinging a baseball bat or kicking a football, the importance of follow-through can't be overstated. The same holds true for marketing. Another company developed an extensive set of keywords and launched a search engine marketing (SEM) campaign. What's the point?

Online Marketing 20

Online Marketing Auto Responder SEM RSS 20

WebMarketCentral

OCTOBER 13, 2008

Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. Let the market tell you what works and what doesn't.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20