Paul Gillin

FEBRUARY 22, 2011

Generating Qualified B2B Leads with Social Media. Contact me at paul [at] gillin [dot] com. So if you’d like to have myself or Paul present on B2B social media at your company or conference, we’ll present and autograph your 200 copies in person. How the B2B/B2C Difference Applies to Social Media Strategy.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

Paul Gillin

AUGUST 20, 2010

At the end of our interview, I asked McPherson if he would mind if I contacted him from time to time for advice on careers in publishing. He generously consented, and two years later put me onto a lead that got me my first real journalism job. If you want contacts who'll help you find a job, say so and I'll bring some.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

AUGUST 19, 2011

The hotel’s policy is to contact online critics directly within 72 hours to address their complaints. It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

JANUARY 6, 2011

A few of my more passionate social marketing friends contacted me and asked politely if I had lost my mind or something for issuing such a gloomy and pessimistic forecast at precisely the hour of social media’s triumph. I responded that no slight was intended. Social marketing is unlike traditional marketing in some pretty fundamental ways.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

APRIL 18, 2012

Friends can see information about each other that others can’t, and because connections are maintained by the social network rather than by individual members, they outlast job changes, relocations, relationship changes and other disruptions that often cause us to lose contact with others.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

MAY 27, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Lead Generator,&# indicating that generosity is part of his business strategy. Top coders win money and also visibility that leads to jobs and lucrative contracts. Maskin refers to himself as “Mr.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. In the example below, lead activity appears to correlate positively with traffic to a company blog.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JUNE 9, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Everything the member contributes, from establishing contacts with others to joining groups to posting status updates, is captured in the profile. Communities are the convention centers of social media.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

NOVEMBER 28, 2011

As I began prodding my network of CIO contacts, I learned that this was not unusual. While some of that was a byproduct of the Y2K problem, their willingness to lead such mission-critical projects was a feather in their cap. Most CIOs are taking an attitude of, at best, benign neglect toward social networks.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

AUGUST 9, 2012

People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. The rep asked Paul to contact him privately via direct message, which Paul did. He never heard from the rep again.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

MARCH 4, 2014

This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. ” Holy cow! From Russia With Love.

Research 50

Research Lead Scoring Lead Ranking Validation 50