The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Develop a lead nurturing program designed to resuscitate “rotting leads” – leads that haven’t shown any activity in 6 weeks. Marketo has more than 300 content assets on offer on its Website.).

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

ANNUITAS

MAY 13, 2021

Consider the following critical capabilities for MAP in an enterprise environment: Can it manage non-linear customer journey and multi-faceted contact-level and account-based lead qualification? These 112 requirements were grouped around five categories: Lead Management. Operations and Reporting.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Zoominfo

JULY 2, 2020

Below are 4 of the biggest challenges: Data decay: If your database is out of date, you could be including the wrong contacts in your marketing campaigns. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). How long should it take for sales to follow up on a lead?

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) This impacts productivity.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Lead Liaison

DECEMBER 30, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. s robust lead management solutions. 400 Million Contacts.

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Too-early sales contact is frustrating for both buyers and salespeople. So make sure you know which leads are sales-ready by using lead scoring.

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

SalesIntel

DECEMBER 6, 2023

These tools come in various forms, aiding in tasks such as task automation, contact management, email tracking, performance analytics, and communication enhancement. In addition to the contact details of the decision-maker, you can access the technographic and firmographic data of the companies to support your prospecting.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

ClickZ

JANUARY 22, 2020

Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Key Features: Automatically fetches contacts and adds new contacts from various platforms like CRM, ecommerce, etc.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) This impacts productivity.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. No, leads are pushed down the funnel.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

The Point

APRIL 1, 2014

Rather than reinvent the follow-up process, we sat down with the BDR, documented her standard follow-up procedure (a series of phone calls and emails that stretched over a number of weeks) and automated every step using Marketo , a leading marketing automation platform. Marketo sends first follow-up email. Wait 2 weeks.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

AUGUST 8, 2013

Some lower-value pages, “careers” for example, may even merit negative scores, whereas more high-value pages, say: “pricing” or “contact”, should be awarded relatively more points. Negative scores are a useful tool in avoiding false positives – that is, assigning high lead scores to leads that in reality don’t merit sales’ attention.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Marketo 100

Adobe Experience Cloud Blog

APRIL 12, 2013

by Dayna Rothman Lead management is the ability to capture, respond, and manage incoming leads. When spending so much time and money on creating the perfect campaign, you want to make sure you have numerous best practices in place to manage your leads throughout the entire lifecycle. So how do you do it?

Lead Management 48

Lead Management Lead Scoring Lead Ranking Work Management 48

Adobe Experience Cloud Blog

APRIL 11, 2017

Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

KoMarketing Associates

APRIL 25, 2013

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. But what percentage of visitors complete your contact form?

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Sprout Social

JUNE 28, 2023

Examples include Sprout Social, Hubspot, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement and Zapier. Triggered notifications appear within the platform when someone in your contact list takes a specific action, so you can stay up to date with your leads.

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

The Point

OCTOBER 30, 2013

If you utilize a marketing automation platform, the registration form on your landing page will be pre-populated with the prospect’s contact information, so conceivably all he/she has to do is click on the “submit” button. With a landing page, you’ll at least have the opportunity to capture his or her contact information.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Webbiquity

JULY 12, 2016

1) Marketo. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Pricing: contact vendor. Best suited (like Marketo) for large enterprises. Google Review Count: 93,900. 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Sprout Social

NOVEMBER 11, 2021

Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. Q: How do you currently manage incoming leads from social media? Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. However, lead generation tools can take many forms, which include the following: Inbound lead generation tools. Learn more here.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

ANNUITAS

AUGUST 27, 2020

You probably have heard the term Progressive Profiling before (especially if you’re a Marketo user ) and you’ve likely heard about it in the context of form functionality. A Progressive Profiling Model should guide data intake sequencing in your lead management by asking for small bits of information from a buyer in digestible increments.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

Adobe Experience Cloud Blog

APRIL 8, 2019

But successfully qualifying leads for sales means having three key fundamentals in place: 1. A solid definition of “lead”. What’s a lead? At Marketo, we define a lead as any “qualified prospect that is starting to exhibit buying behavior.” A new frontier of qualifying leads emerges with AI.

Sales Qualified Leads 134

Sales Qualified Leads Budget Programs Lead Scoring Lead Ranking 134

BenchmarkONE

NOVEMBER 14, 2019

Marketo is one of the most popular programs out there. It has a toolset for each part of your digital marketing strategy — from lead management and email to mobile marketing. Key features : Lead management, email, mobile, account-based marketing, social, content AI. Price : $$. Price: $ – $$.

Marketing Automation Services 66

Marketing Automation Services Marketing Management Paid Search Agency Advertising Agencies 66

Optinmonster

DECEMBER 14, 2021

And at the end of the post, we’ll also share the top 5 qualities you should be looking for in any lead generation software you choose. What Is a Lead Generation Software/Tool? Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Heinz Marketing

SEPTEMBER 9, 2021

Marketo Engage. Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. Marketo can collect a wide variety of data, which is a significant advantage over its competitors .

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

SendinBlue

AUGUST 24, 2020

Get started with Sendinblue for free today >> Price: Sendinblue’s free plan lets you send up to 300 emails a day and use Marketing Automation for 2,000 contacts. HubSpot’s marketing automation platform is geared towards helping you generate leads and convert more customers. Both include 1,000 contacts. ActiveCampaign.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Biznology

AUGUST 8, 2019

Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Third, a larger role for marketing, as active members of inside sales and lead qualification teams. They’re not using content, marketing automation and lead management.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Outgrow

APRIL 19, 2021

to your favorite online tools such as Google Docs, MailChimp, Marketo, Hubspot, Salesforce, Shopify, FB Lead Ads, and many more. . For example, you might want to set up an email campaign for the leads you get from your Outgrow calculators or quizzes using MailChimp. Helps manage better and save time .

Outgrow 52

Outgrow Marketing Automation Services Work Management Marketing Management 52

Zoominfo

JULY 2, 2020

Below are 4 of the biggest challenges: Data decay : If your database is out of date, you could be including the wrong contacts in your marketing campaigns. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

TrustRadius Marketing

JANUARY 8, 2020

The Enterprise package, featuring more advanced capabilities for 10,000 contacts, starts at $3,200 a month. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. To learn about pricing, contact Oracle Eloqua directly. SharpSpring.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Adobe Experience Cloud Blog

OCTOBER 24, 2018

As an added bonus, you also gained two net new contacts: Stephanie and Bruce. And Mark is giving you permission to contact them in his absence—take advantage of it! Let them know how you got their contact info, introduce yourself, ask them to opt-in, and map them to your account. Add Net New Contacts.

Marketing Management 128

Marketing Management CAN-SPAM B2B Thought Leadership Zoominfo 128

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Spring Release of the LeanData Account-Based Lead Management Suite. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

ViewPoint

JULY 23, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it.

Leads360 120

Leads360 Sales Qualified Leads Marketing Automation Services Telemarketing 120

nDash

JANUARY 13, 2022

Email Marketing: Epsilon, Salesforce, and Constant Contact. Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. DAM, PIM & MRM: BrandMaster, Lingo, and inriver. Interactive Content: Survey Monkey, Adobe, and Typeform. Mobile Apps: Augur, Progress, and Buildfire.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95