Customer Experience Matrix

MARCH 9, 2011

unusually close Webex integration, including direct posting of Act-On invitation forms to Webex registration lists and automatic import of attendee lists from Webex into Act-On. - Act-On has also retained its list-oriented approach to the marketing database. The same lead can belong to multiple lists.)

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 20, 2009

Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. But a longer list of options creates more potential combinations. Users can define an initial list, either imported from an external system or selected from the Active Conversion database.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

JUNE 9, 2009

Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). a list of “interesting moments” for each prospect, showing activities that the company has deemed significant. . There are some subtle differences.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120