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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Historically purchased lists have had a bad reputation for quality. Renting a B2B List. Building a B2B List.

List 61

B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Contact media sequence and frequency. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Simplistically, there are two sources of lists – internal and external. Creativity.

List 52

Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. This makes selling marketing lists, and email marketing lists in particular, fertile ground for scammers and many marketers have been burned by bad email lists.

List 58

Email Lists: Should You Rent or Buy?

The Point

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk. Today, the decision of whether to rent or buy an email list isn’t quite so clear-cut.

List 35

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When you buy a list of names, you are basically buying business cards on a list. But there is no such thing as buying the perfect list, especially if you have a complex sale.

List 46

The Death of Cold Calling – Ending the Debate

Sales Intelligence View

The word “cold&# is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person - wiki.   Basically, picking up the phone with a list of names and numbers and running down the list hoping that someone will pick up and then have the time or general interest in talking with you for a few minutes.

Inbound Marketing, The Über List for Outbound Marketers

Smashmouth Marketing

Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media and link building. Outbound marketers live off of lists. Companies like Jigsaw , Onesource and Netprospex provide the candy; the more contacts we have and the better targeted the greater our success. What if you had the same size list, but it was on steroids?

B2B 2

What Tools and Management Systems Work Best for B2B Lead Generation

B2Bbloggers

You don’t want to have multiple staff members contacting the same potential clients if they have already been contacted. As of May 10 th , Salesforce has acquired Jigsaw , which “gives individuals and companies access to business contact information for 21 million business professionals and profiles of 3 million companies in part of Cloud 2. 50 Ways To Make 2011 Rock 2.

The End Game: How to Create Opportunities Early In Inside Sales

Sales Prospecting Perspectives

The cycle in which we work in inside sales is organized and allows you to plan your time accordingly. Of course, it’s not always possible to start off the month with a bang, but putting in extra work in the beginning leads to a smoother ride at the end. In five sentences or less, introduce yourself, the reason you''re contacting the prospect, and the topic you''d like to discuss.

Finding The Path To The Perfect World Of Prospecting

Sales Prospecting Perspectives

In a perfect world of teleprospecting, every call would result in success, every assistant would be helpful, and every list would contain nothing but accurate, relevant information. Sadly, we don’t live in that world, but with a little work and the right tools, we have the ability to start building it. The company’s website can also be a good resource for finding contacts.

5 Outbound Calling Best Practices

Smashmouth Marketing

These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygene - Keep lists clean and ready at all times for prime calling. Validate lists prior to dialing. Remove bad contacts, or research and replace them. Don't dial until the list can be worked top-to-bottom in one sweep without a struggle. Use them to work smarter.

Inbound Marketing, The Uber List for Outbound Marketers

Smashmouth Marketing

Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Outbound marketers live off of lists. Companies like Jigsaw , Onesource , and Netprospex provide the candy; the more contacts we have and the better targeted, the greater our success. You still have to work them, nurture them, and call them.

Inbound Marketing, The Über List for Outbound Marketers

Smashmouth Marketing

Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Outbound marketers live off of lists. Companies like Jigsaw , Onesource , and Netprospex provide the candy; the more contacts we have and the better targeted, the greater our success. You still have to work them, nurture them, and call them.

Comparing B2B Online Data Sources - New Research

Acquiring Minds

As discussed in this comparative analysis of B2B data providers , the Internet has spawned new competitors like Jigsaw and Zoominfo and enabled self-service list procurement and instant download. Ruth and Bernice asked fifteen compiled list providers to participate in the analysis and ten responded. The list providers were requested to provide counts across a variety of industries and asked to match data to ten real-world contacts that shared their contact information. This is especially true when we try and target mid-level contacts. branches).

Out with the Old, In with the New - Tips For Insides Sales Lists

Sales Prospecting Perspectives

Get rid of what you don’t need: Prospecting lists can get messy. Sometimes a company will be imported with so many contacts it actually is a better use of your time to weed out the ones that are going to be of no use to you. Send a referral email (just in case that Director of Automotive Procurement happens to eat lunch with your target contact every day), mark them as “Not Appropriate Contact,” and move on. Organize what you have: Now that you’ve cleaned up your list, look and see what’s left.

7 Habits Of Highly Effective (And Successful) Teleprospectors

Sales Prospecting Perspectives

Successful sales reps will get a fresh list and immediately sort it by Company/Account in their CRM. They don’t call down a list of people and go from one on to the next mindlessly. The contacts are an entry point into the bigger picture – the company. They don’t rely on list vendors’ data but instead use that information as a means to dig into the company and find out who the right point(s) of contact are so they can qualify them in or out as soon as possible. At least try to get transferred to the general department where your ideal target works.

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Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

Just a few weeks ago, I was in my office working on a targeted email when I realized something so essential — and it’s a bit embarrassing to admit — as a data-driven marketing guy, you’d think I’d realize the most basic building block of any conversion starts with accurate “top of the funnel” CRM contact data. Yelp, Jigsaw).

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B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

So below is a collection of data sources we've used in our lead generation work. It's not a complete list, by any means, so if you have found other sources or want to submit some, please COMMENT below. Although, see Jigsaw, below. Jigsaw gives individuals and companies access to contact information for 15 million business people and profiles of 2.6

5 Branding Techniques that Do Double Duty

Hinge Marketing

Successfully marketing your professional services firm today requires a combination of digital and traditional marketing activities that fit together—like a jigsaw puzzle—to do one vital thing: make your expertise visible in the marketplace. Both prospective clients and prospective employees want to get a sense for the people they’ll likely be working with before they initiate contact.

Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

delicious b2bmarketing

There are so many tools out there how can you be sure that the tools you are using are effective and can work together. Now we can work back and figure out what is driving this interest. This is a great litmus test for how your sales driven marketing campaigns are working. This is where JigSaw comes in. And to view this list there is no points uses, or associated cost.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Companies that visited were listed ( Oracle , SAP , and a sizable list of other companies I haven't heard of). We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. We were able to contact 2 of the companies that visited that day by phone and were able to set appointments with both for further discussions (yes, we use our own service). Not bad for 3 days work. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads. Day 1.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

So below is a collection of data sources we've used in our lead generation work. It's not a complete list, by any means, so if you have found other sources or want to submit some, please COMMENT below. Although, see Jigsaw, below. Jigsaw gives individuals and companies access to contact information for 15 million business people and profiles of 2.6

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). Users can drill into the details of each account, including Web activities, emails and score history. - a list of “interesting moments” for each prospect, showing activities that the company has deemed significant. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. But I expect the sales automation vendors to take the business for themselves.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Companies that visited were listed ( Oracle , SAP , and a sizable list of other companies I haven't heard of). We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. We were able to contact 2 of the companies that visited that day by phone and were able to set appointments with both for further discussions (yes, we use our own service). Not bad for 3 days work. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads. Day 1.

LeadTip: The new B2B Lead Exchange Service is launched

Fearless Competitor

Jigsaw pioneered the idea of sharing contact information. However, in an ideal situation sales should deal with customers to close deals and close repeat deals.Marketing and sales departments for long has expended its energy in acquiring contact lists and making cold calls and other means to qualify leads. Imagine if we could work with a few leads ready to buy rather than look for a needle in a haystack and weed through 1000?s s of contacts in a list to get to the 10 leads. Stop Lead Generation Companies | LeadTip Launches. What do you think?

Social CRM, Inbound Marketing and Marketing Automation

LeadSloth

This all revolves around leveraging connections with other people, whether that’s other sales people who share their contacts (like with Jigsaw or Netprospex ), a sales person’s own network ( LinkedIn ) or co-workers within the same organization ( Lithium ). It plays out in a slightly different way for each of them. Social CRM. Social Marketing Automation.

5 Tips To Making Your Inside Sales Mass Email/Campaigns Successful

Sales Prospecting Perspectives

In most cases when faced with a time crunch, we’ll purchase a list of 20K names from Jigsaw, put together a wordy email and hastily blast it out hoping that we catch some low hanging fruit. No list resource out there is perfect. In order to avoid a high bounce rate, sort your list by any contact updated date over the last 3 months. I’ve found if you stay within that window there is a much higher likelihood your contact will still be in his/her role. 4) List Size Matters - As we all know at times it’s just a numbers game.

Act-On Software Stresses Ease of Use

Customer Experience Matrix

Act-On has also retained its list-oriented approach to the marketing database. This lets users manage the database as if it were a set of separate lists. (In reality, Act-On actually does store the leads in a traditional database. The same lead can belong to multiple lists.) So let me try again. By contrast, other systems often put reporting in a separate area.

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. But a longer list of options creates more potential combinations. Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself. Registration is no longer required.) That’s just my problem as an analyst.

Sales 2.0 Techniques for the Job Search

Acquiring Minds

As an out-of-work B2B practioner, you may be looking for innovative ways to search for your next position. CRM System You will need a system to manage your job search metrics and to keep track of your progression with contacts. A CRM or customer relationship management system will keep you organized and disciplined. List Procurement The next generation of online lists favors the job searcher. Now many lists do not require either a subscription or a minimum order. Take a look at lists such as: Jigsaw , NetProspex , SalesGenie , Zapdata and ZoomInfo.

5 Things Your Inside Sales Reports Should Provide

Sales Prospecting Perspectives

Addressing the gap that can exist between marketing and sales seems to be a continual issue in most work environments I’ve been a part of. Don't get me wrong, selfishly it's in our best interest to make sure all parties work cohesively since our comp is tied to their collective success. On the marketing end the inside team can provide real time and open feedback on what campaigns are working and which ones are a bust. The inside sales teams usually do what they can to help bridge the gap, since we are generally caught up in the middle.

The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009

Modern B2B Marketing

They include: Jigsaw, Hoovers, Pivotlink, On24, Demandbase, and Marketo.  Where else can you go to meet hundreds of B2B Marketers from around the world?  We want everyone to leave with lots of contacts- helping make Dreamforce a networking success. . And because I know that Dreamforce isn’t just one night, here is the list of the must-attend parties for marketers at this year’s Dreamforce. Details:   Brought to you buy a slew of great sponsors- Marketo, Jigsaw, On24, Pivotlink, Hoovers, Demandbase- All you have to do to attend is register at The Marketing Cloud website.  .

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). lead automation management vendors. Was that you?

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

0160; Mead’s work concerned itself with human interactions and the symbolic nature of the world and languages.  Top 20 Social Selling Articles I Suggest You Read , October 18, 2010 Last Wednesday I posted about 15 Sales Productivity articles you should read and I’m switching it up a bit and thought I would share my reading list on a Monday.  I’ve scoured the web looking for news and insights that related around sales, CRM and social selling tips to come up with a list of [.]. It’s the result of 2 years of hard work, and it looks very good. Jigsaw (10). UberVU.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. 2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. They actually have their sales and marketing orgs aligned and working together.

True Social Selling

Modern B2B Marketing

Sales can view a list of all of their leads in their CRM. Sales can sort their leads in their CRM by priority, allowing them to contact leads when they need the most attention. Sales can see the companies in their territory that visit your website, and can access and import key contacts at those organizations into their CRM. Sales must go to multiple websites to find contact information. Sales can access Jigsaw, Demandbase, & LinkedIn directly through the tools they are already using. Marketing tells sales when they need to work with a prospect.