Salesforce Marketing Cloud

JUNE 12, 2023

The hottest topic in service today is generative AI, especially in the contact center. 84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. The challenge?

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. What do we mean by company and contact data? Today we review four critical reasons data is essential to a successful sales organization. Let’s get into it!

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Link Copied Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized. Verify search volume Start by entering your topic or keyword idea into a SEO research tool such as BrightEdge or SEMRush.

Keywords 105

Keywords Research Traffic Lead Scoring 105

DiscoverOrg

MARCH 8, 2017

In fact, we see some pretty bold promises made by bargain contact lists. However, unless you are getting contact lists that have been verified as qualified leads, you’ll find soon enough that this is your own too-good-to-be-true deal. Email marketing providers take the quality of your contact lists seriously.

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

Excelsior Research

FEBRUARY 7, 2022

Why Keyword Research is necessary for your website rank? To understand how keyword will scale your website ranking, you need to know how keyword research will play a vital role in your digital presence. Why Keyword Research is necessary for your website rank? The activity that will help your website rank is Keyword Research.

Keywords 98

Keywords Research Marketing Websites SERP 98

Zoominfo

MAY 8, 2018

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. A data-driven brand strategy is exactly what it sounds like—a strategy which requires the use of data to inform any and all decisions made about branding. Let’s get into it. Thus, creating buyer personas.

Data Hygiene 183

Data Hygiene Contacts Brand Identity Branding 183

SmartBug Media

OCTOBER 12, 2022

When was the last time you dove into your “Contact Us” page to freshen it up or optimize it for better performance? I run into many clients who think of their “Contact Us” page as something you set up once and never have to touch again. Your contact page is arguably one of the most important pages on your website. Form Layout.

Contacts 84

Contacts Optimization Conversion Conversion Rate 84

Martech

SEPTEMBER 13, 2021

Automated contact tracking turned out to be the answer. For companies that sell goods and services to B2B clients, the high rate of job churn means that today’s contacts may have moved on by next week (or tomorrow.) She began researching tools that could help automate this process and ultimately found a solution. “We

Enterprise Management 110

Enterprise Management Work Management Contacts Marketing Management 110

Only B2B

MAY 10, 2021

What if you didn’t have an email contact list, you would be clueless right! You would not know who to target, who you have contacted and who all are your prospects and so on. How To Get Your B2B Contact List? There are ways to build a contact list or also known as Contact Discovery. B2B Contact List.

Ideal Customer Profiles 118

Ideal Customer Profiles Contacts Ad Building B2B 118

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. What is customer advocacy?

Research 206

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 206

Heinz Marketing

JANUARY 26, 2023

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? Next, industry research unlocks a steady flow of key insights that creates multiple ways to engage with your audience.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Salesforce Marketing Cloud

MAY 11, 2022

We interviewed 40 contact center agents and supervisors , diving into their experiences to learn how companies can better support agents and stem this “Great Resignation.” Next, acknowledge your agents’ skills and value in how you think about contact center burnout. There is a trust crisis in contact centers.

Contacts 97

Contacts Lead Scoring Lead Ranking Training 97

Only B2B

MAY 28, 2021

For instance, if your prospect joins another company, you will need to update your contact list. Use this data to contact users who have shown interest in your service and product. These tools populate your pipeline with information like – email addresses, phone numbers, social profiles, and more. Set Smart Triggers .

Contacts 107

Contacts Linkedin Ideal Customer Profiles Ad Building 107

KoMarketing Associates

APRIL 30, 2018

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. different information sources on average during the buying journey.

Consulting 161

Consulting Buy Peer-to-peer B2B 161

Hinge Marketing

SEPTEMBER 14, 2022

About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% Contact the Hinge Research Institute for more details.

Research 114

Research Service Budget Programs Social Media 114

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Contact us to know more. Contact Us.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. It goes beyond the traditional categories of sales learning/sales enablement, corporate learning and contact center intelligence. Copyright © 2023 Aragon Research Inc. and/or its affiliates.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

KoMarketing Associates

SEPTEMBER 13, 2017

As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email.

Customer Surveys 123

Customer Surveys Email Marketing Open Rate Click Rate 123

Hinge Marketing

MARCH 30, 2022

If you are doing it right, your content funnel probably looks something like this: Then you realize you aren’t converting your new contacts into new clients. Our recent research on referrals concluded that over 80% of firms received referrals from someone who wasn’t a client. These new contacts have already been to your website.

Contact Marketing 83

Contact Marketing Contacts Top of Funnel B2B Marketing 83

markempa

MAY 30, 2017

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? I wanted to talk with Mat and bring this vital information to B2B marketers. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why?

Linkedin 297

Linkedin Research Studies B2B 297

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. The NetLine research is particularly valuable for two reasons. Therefore, the NetLine report contains a wealth of detailed information about content consumption behaviors, and I encourage you to review the full 59-page report.

Research 52

Research B2B Paper Content 52

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This reveals what information users find most valuable, funny, or interesting. Keep reading!

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Vision6

DECEMBER 20, 2020

This year, contact tracing has become a mandatory addition for all business venues across Australia. Many state governments have issued new restrictions to make businesses ditch the pen and paper and switch to digital contact tracing methods such as QR Codes and online forms*. Example of COVID-19 Contact Tracing Form from BMW Brisbane.

Contacts 98

Contacts Lock-In Paid Search Agency Display 98

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. It even improved the quality of the research results. Made for people.

Research 52

Research Design Peer-to-peer Ethics 52

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations. What Does a Content Syndication Partner Do?

Vendors 110

Vendors Research Top of Funnel Tips 110

BenchmarkONE

SEPTEMBER 24, 2020

You don’t need to individually research each prospect in your database to determine what their knowledge level is and what they need to make their lives easier. Luckily, with BenchmarkONE, you can create tags for your contacts using various different approaches. Different Ways to Use Tagging to Segment Contacts. By Behavior.

Tagging 102

Tagging Segmentation Contacts Paid Search Agency 102

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. We’re just getting started.

Research 113

Research B2B Thought Leadership Work Management Zoominfo 113

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better sales prospect research. Why Is Sales Prospect Research Important? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. We’re just getting started.

Research 100

Research B2B Thought Leadership Work Management Thought Leadership 100

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

SalesIntel

SEPTEMBER 21, 2023

However, not all contact information is created equal, and one critical element that often makes all the difference is having direct dial numbers. Rather than contending with intermediaries and administrative hurdles, you can initiate direct contact with the precise person you intend to reach.

Contacts 40

Contacts Allocation B2B Outreach 40

nDash

AUGUST 18, 2020

Research is essential when writing an article. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. Customers are often the best source of information, and many like to talk on online forums. Ask an Expert.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

SalesIntel

NOVEMBER 10, 2022

Do you have that gut feeling that your sales team could more easily find B2B leads if they had better information available to them? . Whatever the reason, you’re on a mission to find the best B2B contact database. We’ve got you covered with all the information that you need to know and have all your questions answered. .

Contacts 52

Contacts B2B Best Practices Lead Ranking 52

Sword and the Script | B2B

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. If you’re not in direct contact with the audience, then you can’t truly understand an audience. That’s my take on a survey by Typeset and Mantis Research. Sit in on sales and support calls.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Zoominfo

OCTOBER 10, 2023

From the Americas to Europe, from Africa to Australia, ZoomInfo aims to deliver the world’s best business data to our customers so they can make informed decisions that drive growth on a global scale. In the past, we emphasised complete contact records for companies and individuals that included data in all fields.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261