DiscoverOrg

OCTOBER 23, 2016

Teams looking to reach departments focused on human resources activities can now use DiscoverOrg’s HR Dataset to profile personnel in payroll, benefits, compliance, etc. Accurate and up-to-date contact data is critical when trying to make connections with these teams. Contact us today. Click To Tweet. The HR Dataset.

Budget Programs 120

Budget Programs Tools Lead Ranking Work Management 120

DiscoverOrg

AUGUST 14, 2018

Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. How much time occurred between their previous round of funding and when you made contact? Discover your best contact segments from within your current customer base.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

DiscoverOrg

FEBRUARY 2, 2017

Why did our co-founders Henry and Kirk pick Information Technology? More Than Just Information Technology Contact Data. In January, we released TEDD, which profiles Technology Engineering, Development and Design professionals. Well, IT budgets were still pretty big back then, so that’s one simple reason. Why so high?

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

DiscoverOrg

APRIL 5, 2016

Some very innovative, progressive companies are turning massive amounts of raw data into usable insights designed to put salespeople in front of the right contact at the right time with the right solution. I’ve always respected what they’ve built and their expertise in using machine learning and big data analysis to build technology profiles.

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

DiscoverOrg

NOVEMBER 6, 2017

If prospects don’t fit your Ideal Customer Profile, they shouldn’t become leads. You need to know whether you have 20,000 accounts that are really a good fit to your ideal customer profile (ICP), or only 1,000. Are active in the market for information or a solution. You already know this.

Account Based Marketing 149

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149

DiscoverOrg

JULY 3, 2018

Or is the timing better now if we just go back to the main point of contact we had the first time around?”. That’s Intent data: The cloud of information generated by online searches, downloads, and clicks online. Our Chief Revenue Officer Patrick Purvis suggests: “Find out: Is there new leadership there? Revive demo no-shows.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

DiscoverOrg

JUNE 29, 2017

A high performing account-based marketing strategy starts with accurate contact data. The pitfalls of bad data are numerous: inaccurate contact information, out-of-date job descriptions and titles, and mistaken organizational hierarchies. As customers answer, they qualify themselves.

Response Rate 149

Response Rate Top of Funnel Account Based Marketing Ideal Customer Profiles 149

DiscoverOrg

MARCH 3, 2017

Entering and maintaining account and contact data with quality and completeness. The Profile of the Un-Salesman. Many organizations, administer cognitive aptitude tests to gauge incoming sales reps’ ability to quickly consume and process information as a barometer for their learning ability. Competence. Delivering product demos.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

DiscoverOrg

OCTOBER 27, 2016

Step three: Categorize the accounts into A-B-C groups based on their likelihood to buy (how well they fit our ideal customer profile). Step five: Begin finding the right buyer contacts and mapping out the political landscape using a sales intelligence platform. This resulted in a nicely ordered list of accounts.

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Sales Cycle Analysis 120

DiscoverOrg

MARCH 20, 2019

Read it: How to Create an Ideal Customer Profile. Just because you have great information and great contacts does not mean that you’re going to get the meeting unless you select the exact right prospects. Plank #2: Nail the right message. They’re not. They’re different. Let’s recap. Not: Ready, fire, aim.

Ideal Customer Profiles 120

Ideal Customer Profiles Video Marketing Urgency Marketing Top of Funnel 120

DiscoverOrg

MAY 7, 2019

Creating an Ideal Customer Profile. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? Accuracy : Is the information correct? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

JUNE 2, 2016

To reach those prospects, they need contact information: verified email addresses, at a minimum. Does your marketing team engage in progressive profiling using forms? If you can ensure your campaign is sent only to recently vetted contacts with verified addresses, you’ll reach the right people, with low waste and high ROI.

SWOT 120

SWOT Enterprise Management High Quality Lead B2B 120

DiscoverOrg

AUGUST 23, 2018

More important, establishing a presence within your own community allows others to see that you are a reliable contact for your own company. It also makes it easy for customers to refer their contacts (AKA your future prospects) to you: If you’re hard to find online, that referral will go to someone else who’s easier to find.

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

JANUARY 23, 2019

When you think about Fit data , most people think about the ideal customer profile: The firmographic, demographic data, and other baseline data from great tools like DiscoverOrg. We take this information, and we serving up ads to these personas in these accounts. Episode 2: Identifying Target Accounts and Contacts.

Account Based Marketing 120

Account Based Marketing Intent ABM Ideal Customer Profiles 120

DiscoverOrg

AUGUST 23, 2018

More important, establishing a presence within your own community allows others to see that you are a reliable contact for your own company. It also makes it easy for customers to refer their contacts (AKA your future prospects) to you: If you’re hard to find online, that referral will go to someone else who’s easier to find.

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

DiscoverOrg

OCTOBER 31, 2018

Those hotter-than-hot leads: people requesting information. Insidesales.com found that if you’re able to reach out to someone within five minutes of their filling out a form on your website, there’s about 900% better chance that you’re going to contact them. They’re treated like gold.

Sales Qualified Leads 168

Sales Qualified Leads Cold Calling Lead Scoring Lead Ranking 168

DiscoverOrg

JANUARY 6, 2017

Combining this depth of resources with our advanced technology, we increased the number of contacts in our datasets by 138% — in ONE YEAR! We added more contacts to our datasets in the past year than we did in the prior 8 years combined. Simultaneously we: Nearly doubled the number of companies profiled over the past year.

Paid Search Agency 120

Paid Search Agency Full Circle Insights Training Top of Funnel 120

DiscoverOrg

OCTOBER 31, 2018

Those hotter-than-hot leads: people requesting information. Insidesales.com found that if you’re able to reach out to someone within five minutes of their filling out a form on your website, there’s about 900% better chance that you’re going to contact them. They’re treated like gold.

Sales Qualified Leads 120

Sales Qualified Leads Cold Calling Lead Scoring Lead Ranking 120

DiscoverOrg

NOVEMBER 29, 2016

For me, it would be my phone, my computer, and the list of my prospects with their contact data. While most of our clients are tech companies, their core offerings are very different: IT staffing, IT consulting, Information Security, ERP, Application Development, Big Data, Infrastructure, VAR, etc. Sales Dataset.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

DiscoverOrg

MAY 30, 2018

On the company level, this includes data like industry and company size and location; on the individual level, this includes contact information and job title. The right mixture depends on the unique profile of each company – there’s no magic bullet. “Fit” criteria is firmographic and demographic data. Learn more here.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

DiscoverOrg

MAY 11, 2017

Startups, small businesses, consulting firms, agencies, and even enterprises all benefit from access to more information about their prospects and customers. Each year, CNBC profiles the top 50 disruptive companies in the CNBC Disruptor 50. Buyers are taking notice. Growth arises from smart integration. What is Disruption?

Enterprise Management 159

Enterprise Management Work Management Startups Marketing Management 159