Anything Goes Marketing

APRIL 5, 2009

By triggered email campaigns, I mean an email or a series of emails being sent based on an action of a contact in your database, by their inaction or by their state (for example, a new customer). For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 in B2B Marketing ”. Welcome email campaign.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Marketers need to go beyond just generating new subscribers but also to ensure that they maximize the investment of these new contacts by ensuring that the profile for this contact is accurate and contains the necessary information for further segmentation. Multi-channel Metrics.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

JANUARY 27, 2008

One suggestion is to send on an email to these "inactives" with an incentive to update their profile by entering them in a contest. It lets you know if these "inactive" contacts are still alive if you get a response and you can use the opportunity to ask these people additional lead qualification questions to round out their profiles.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

DECEMBER 13, 2007

This is a great idea and you can do a lot with this concept as the confirmation page is like a gateway into receiving additional information. On the confirmation page, he recommends adding the following : Include a customer contact number Have a link to a contact form Include a feedback survey Add a manage your profile link.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

NOVEMBER 16, 2008

For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.) Reduce the complexity to getting access to information on your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

AUGUST 16, 2006

Brian states: You'll do better by thinking of lead generation as a process of micro-conversions that slowly build a prospect profile over time. If you have people that have found you from say Google or Yahoo, I would ask the least amount of information possible to access a key whitepaper when they first land on your site.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

JUNE 29, 2009

If you've already collected information from someone, avoid asking for it again at all costs. For example, you can create campaigns that ask a series of questions that builds a profile and creates a personalized knowledge library or demo for an individual based on their selections in a web session.

Tactics 100

Tactics Automation Personalization Planning 100