Trending Sources

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Elements of a LinkedIn Profile to Consider. Here is that list in summary: A Professional Profile Photo (Headshot).

How To View Any Profile On LinkedIn

Digital B2B Marketing

and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Of course, you can solve this with a premium membership, but here is how to view the full public profile without a premium account. This is the profile Google sees and indexes.

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Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. Because employees list their current job on their own profile, potential clients, colleagues, and hires could be looking at someone’s personal profile from a company before getting to the company’s official page or group.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

It's All About Revenue

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As you understand more fully where a contact is in their buying journey, you reduce the risk of over-engaging a person who simply responded to an email, or under-engaging someone who is already far along the consideration path.

B2B Marketing Trends for 2016

normal point of sales/marketing contact. Broaden your points of contact. buyer persona is not a zombie—but a profile based. Use every contact with a potential buyer as. amounts of marketing data they collect about their contacts. understand the demographic profile of individual contacts and automatically segment. contacts into key interest groups.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Since Twitter has significant effects on business in the social space, we’ve taken the time to identify twelve B2B companies that are effectively managing their Twitter profiles by looking at not only the number of followers they have, but taking a deeper dive into effective tactics  they’ re using to drive engagement. Twitter Profile :  @Intel. Twitter Profile : @Cisco.

Understanding the Value of Information

Your Sales Management Guru

Understanding the Value of Information. In the movie Wall Street , character Gordon Gekko stresses the value of information and how to get it. There is incredible value in information – the key is how to get it from a reliable source. While it is often easier to find information about public companies, this will help you find information about privately held companies as well.

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

One such location is in your competitors’ Twitter profiles. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Contaxio’s Twitter Explorer   for known profile history. And Twitter is a good place to start. Suggested Tools. Analyze Twitter Lists.

8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013

WindMill Networking

Pin It How will you showcase your professional brand using the new LinkedIn profile? While I’ve blogged about LinkedIn profile tips in the past, it’s time to take a look at the new user interface and determine how to maximize the new profile for 2013 and beyond. Make Your Profile More Discoverable. into your LinkedIn profile by simply inserting a link.

B2B Marketing Trends for 2016

normal point of sales/marketing contact. Broaden your points of contact. buyer persona is not a zombie—but a profile based. Use every contact with a potential buyer as. amounts of marketing data they collect about their contacts. understand the demographic profile of individual contacts and automatically segment. contacts into key interest groups.

Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences

It's All About Revenue

But this is easier said than done because in order to become customer-centric you need to truly understand your ideal customer profile. Since this demographic and “firmographic” data has been widely available from contact data companies like Dun & Bradstreet/Hoover’s, Avention, and, it’s not surprising to see marketers continue with this line of thinking with persona development. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. Follow Tony on Twitter @tones810.

Using Customer Data to Inform Your Personalization Strategy

It's All About Revenue

In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy. Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.

Visible Expert Profile: Lori Randall Stradtman

Hinge Marketing

This profile focuses on Lori Randall Stradtman, a Visible Expert for social media strategy. “I had contact with all these places and people online, around the country,” she said. At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide.

5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

Social Media B2B

My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Re-Think the Purpose of Your Profile. Think of your profile as a piece content that reflects your company’s capabilities, rather than your resume. 2. Optimize These 9 Fields in Your LinkedIn Profile.

B2B Marketing Trends for 2016

normal point of sales/marketing contact. Broaden your points of contact. buyer persona is not a zombie—but a profile based. Use every contact with a potential buyer as. amounts of marketing data they collect about their contacts. understand the demographic profile of individual contacts and automatically segment. contacts into key interest groups.

Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. Though one should write with robots in mind, this is still a human network, so write as if you want someone to actually read your profile. want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. Check your contact settings. About.

Little Secrets to Contact Forms That Convert [Quick Tip]


When requiring a contact form to download the goodies you’re offering, you have to think first of the users that will face this form on the other side of the screen. You can collect the phone number later during the nurturing process using progressive profiling. Gathering information on your customers is a tricky thing. In fact, think of your contact forms as dates.

12 Tips to Optimize Your LinkedIn Profile for Social Selling

Hinge Marketing

You can set up your profile, your company page, and even get involved in several LinkedIn Groups. Optimize Your LinkedIn Profile Your presence on LinkedIn begins with each employee’s personal profile. When writing or editing the profile, remember to use action words that convey a sense of what you do, how you bring value to clients, and the kinds of people you serve.

Your Profile: The Key to Real LinkedIn Success

Sales Lead Dynamics

Turbo-charge your brand with a standout LinkedIn profile.  A great profile will help you maximize the value of your LinkedIn network.  Your profile is the real key to LinkedIn success. They have non-descript profiles that colleagues and prospects overlook or misunderstand. Think of your profile as a newspaper on the world’s largest newsstand. It’s your brand!

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

The information and references shared are invaluable for developing one’s own social strategy. Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. Constant Contact (@ConstantContact). “More than 500,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to help create and grow customer relationships.” ” Follow Constant Contact at

Internal Social Business for Leaders series: 1. Your profile


The first post will cover the most fundamental aspect of it: your profile in the social platform. The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. The photos in your profile. 1. Visit your own profile and read it as if you did not know you. 8. How can I get started?

Visible Expert Profile: Joe Pulizzi

Hinge Marketing

This profile focuses on Joe Pulizzi, a Visible Expert for content marketing. So in 2010, using many of the staff, resources, and business contacts he had established with Junta42, Joe launched a new training and educational platform: the Content Marketing Institute. We study them because we want to understand how they attained that status and what we can learn from them.

Account Profiling: The Key to Building a Valuable B2B Marketing List


So, a large percentage of your account information is likely to become flawed quickly. Account Profiling – A Map to Creating the Sale. For these reasons, we’re strong proponents of profiling accounts before launching a campaign. With accurate, fleshed-out account profiles you have a map to help you reach your destination rather than wandering around aimlessly in the dark.

Give Your Company Profile (aka ‘About’ Page) Some TLC

Vertical Response

If you’ve got a website, you know that your company profile page (also known as your “about” page) is essential. Showing some personality on your company profile (and throughout your website in general) could be the ticket to landing business that would otherwise have gone to your competitors. Better yet, include a link to your “contact” page in your “about” page anyway, just in case.

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence


It’s the reason we can offer unique products such as SearchSense , and why we feel real predictions should go far beyond the lookalike modeling and profile-based segmentation that others focus on. Said a different way, company intent becomes far more important than company firmographic and contact demographic data. Now Acme Inc. Bingo! Or Or is it? Well, it depends. True, right?”

How to Sell to People Not Contacts

Sales Intelligence View

There is little value in basic contact data – for example a phone number or email address – for today’s business professional,” says Umberto Milletti, CEO of InsideView. What’s important is cutting through the noise and getting the accurate information that matters about leads and prospect. There is no competitive advantage to be gained by using basic contact data.

10 Things You Must Do for LinkedIn Profile Completeness

WindMill Networking

If you looked at 10 different LinkedIn profiles, you might see 10 different ways in which people have entered their details. The only way you get matched up and potentially completed is by having profile completeness.  So even if you are happily working, don’t you want to make yourself open to new opportunities should they come knocking on your door? List Your Full Name.

Skeptical, Informed Buyers vs. Excited, Uninformed Buyers – A Tale of Two Journeys

CMO Essentials

Let’s play a quick, marketing-themed game of “would you rather…” Would you rather pass a skeptical but well-informed buyer along as a lead to your sales team, or an excited but uninformed buyer? The more content a buyer consumes, naturally, the more informed he or she will be which results in a higher overall lead score. Who would you choose? Demand Generation Trending

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Why Every Business Executive Needs to Create an About.Me Profile

Fearless Competitor

If you are like most business executives, you’ve worked long and hard on your Linkedin profile. Check out the profile of  Jeff Ogden of Find New Customers. Your Facebook profile? Nah, too informal. Nope, too informal. Your Linked profile. Please check out the profile of  Jeff Ogden on Over 40 recommendations there!). Your Twitter bio.

4 Elements that drive B2B direct marketing results


Actually, it isn’t as easy as it may appear, as most companies have not profiled their customer and/or prospect base, and can’t identify the industry codes. If not done, the customer list should be sent out to a data vendor for profiling. By offering ongoing valuable information, you keep the lead interested. Sequence and Frequency of Contact Media – 20-30% of success.

How to Capture More (and Better) Lead Intel With Progressive Profiling


In other words, Smart Forms know if someone has already filled out the form fields you're asking for, and thus asks only for the critical information (which is usually even pre-populated) you need to ensure your contacts database stays up to date. But there's another dynamic content kid on the marketing block, and his name is Progressive Profiling. Heck, so is mine!

12 Ways to Leverage Your LinkedIn Profile for a B2B Company

Social Media B2B

LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile. The following points below can help you transform your profile into one that supports your company’s online marketing efforts. 1.

A Legal Perspective: Who Owns Social Media Profiles?

Modern B2B Marketing

often receive many questions about social media law, particularly around who owns business-related social media profiles. They gained access to the LinkedIn profile, changed the password, and replaced Eagle’s name and photo with that of the new CEO (Morgan), but retained a lot of Eagle’s professional information, along with her contacts. Phonedog v. Kravitz. Eagle v.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

customer profiles. Sailthru builds a history of information about individual customers. You might think that would be done by all personalization systems but it''s possible to do something that can reasonably be called “personalization” using only anonymous information such as traffic source, search terms, location, or Web pages viewed during a visit. This makes it extremely flexible, which is very important in the fluid world of marketing information. But it doesn’t support mass exports of the profiles or allow external queries of the profile database.

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B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

profile your customer base Advice on developing a picture of your customers to enable enhanced targeting and more meaningful insights. View WebTV content About B2BM Privacy & Legal Advertisers Contact Terms & Conditions Site Map RSS ©Silver Bullet Publishing. B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck. HOW TO. HOW TO. only little!

10 Incredibly Simple Ways to Maximize Your LinkedIn Profile for Inbound Marketing

WindMill Networking

Your LinkedIn profile is the public-facing summary of who you are, what you represent, what your professional history is, and your area of expertise.  In essence, your profile is a snapshot of the brand you are sharing with the entire world. Let’s dig deeper into the 10 main functions of a LinkedIn profile and explain the importance of each component. Location – A no-brainer?