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AdWeek Elevate: Newsletters and a path to a sustainable business model for publishers

Liveintent

While the scope of the conference was broad, covering areas such as audio, NFTs, and virtual reality, there was a common theme across sessions that highlighted newsletters. Be privacy-forward. Main takeaway: Don’t neglect your newsletters. Poetically speaking, it was: know thy reader, know thy business.

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MarTech Plot Lines for 2021

Customer Experience Matrix

The CDP Institute Daily Newsletter provides a steady supply of grist for my pattern detection mill. But the selection of items for that newsletter isn’t random. That will become more important as privacy regulations become more effective at shutting off the flow of third-party personal data. privacy pressures will rise.

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Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

One of those strategies to add to your resolutions needs to be for your contact database. Gather More First-Party Contact Information with Content. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. Automate it to flag outdated contacts (??

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How to Use Zero-Party Data to Level Up Your Content ROI

Marketing Insider Group

You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand. Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. What Is First-Party Data?

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How Marketers Can Adapt to Apple’s Privacy Changes

Porch Group Media

This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. Perhaps it’s by implementing programs such as newsletters, loyalty programs, or some other type of tactic. I think some of these privacy issues have really helped spur this along as well.

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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. He has spearheaded the newsroom’s editorial operations since 2018 and compiled the daily newsletter since 2016.

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Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. HANDPICKED RELATED CONTENT: Why You May Want to Rethink Data, Privacy, and Content. They’ve had to go through the process of updating their privacy policies.

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