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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

Capturing information via online forms added additional value—for example, email addresses. Eventually, the FTC regulated email standards, but people today still face crowded inboxes and are more concerned with privacy than in the past. Many are wary of filling out forms and sharing their information on websites.

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Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

One of those strategies to add to your resolutions needs to be for your contact database. Gather More First-Party Contact Information with Content. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. Automate it to flag outdated contacts (??

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How to Use Zero-Party Data to Level Up Your Content ROI

Marketing Insider Group

You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand. Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. What Is First-Party Data?

ROI 227
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The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. Just walk away. It’s that simple. They don’t!

Opt-in 100
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EU & UK GDPR: 5 things you must know about email consent

Litmus

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. Details are covered in the Guide to the UK GDPR from the UK’s Information Commissioner’s Office (ICO). Get consent from a positive opt-in, not pre-ticked boxes. But one thing that still might cause you headaches?

Opt-in 136
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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. For example, as a marketer, you will most likely be using this information to personalize the experience for the end user. Data Permissions. you won’t be in compliance with GDPR.

Privacy 80
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How is Email Marketing Pricing done?

SendX

This guide is not about the cheapest services available but about how you can be more informed so you don’t end up with bills you didn’t anticipate. Usually, it is one time cost if you are just publishing a newsletter. What hurts is the surprise of it. All plans allow you to send unlimited emails to your list.

Pricing 196