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Sales Engine
MAY 19, 2016
In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation. This can take several forms: Web pages viewed.
Sales Engine
JULY 13, 2016
As a marketer, you’re no doubt familiar with this ubiquitous image: contacts fall into the top and by some kind of magic become leads, then qualified leads, then sales-ready leads, and eventually, (you hope) closed sales. And while you are providing this information to the prospect, you are also collecting information about her.
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Sales Engine
JULY 13, 2016
As a marketer, you’re no doubt familiar with this ubiquitous image: contacts fall into the top and by some kind of magic become leads, then qualified leads, then sales-ready leads, and eventually, (you hope) closed sales. And while you are providing this information to the prospect, you are also collecting information about her.
Sales Engine
FEBRUARY 2, 2016
Having reached a content peak , many people are clamoring for a platform to aggregate the content they’re interested in because we can’t possibly consume all of the information we’re hit with on a daily basis. But it’s more than that. Facebook has ‘cut out the middle man’ so to speak,” says Bill Combes, founder of No Time for Social.
Sales Engine
JANUARY 11, 2017
Why You Need Demand Generation The buyer is more and more in control of this process—which means that they don’t have to talk to salespeople anymore to get the information they need to make an informed decision. Think about how you buy products and services now as opposed to just 10 years ago. I wouldn’t.
Sales Engine
JULY 29, 2016
Lead generation is not about buying lists with basic demographic (like titles, industries, and revenue size), which is why it’s so annoying when list vendors position themselves as lead generation companies just because they have contact information. To do that effectively, you must think like a publisher.
Sales Engine
JANUARY 5, 2016
Lead generation is not about buying lists with basic demographic (like titles, industries, and revenue size), which is why it’s so annoying when list vendors position themselves as lead generation companies just because they have contact information. To do that effectively, you must think like a publisher.
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