Remove contact

Paul Gillin

article thumbnail

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

A journalist contacted me with some questions about social media marketing that I hear quite often. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. Only about 10% of its content promotes Constant Contact services. The other 90% is informational and advisory.

article thumbnail

Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

A recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring. It should be noted that the majority of respondents to the Constant Contact survey were customers, which means they are already marketing online.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketo Tells How to Use Social Media for Lead Generation

Paul Gillin

I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. They report encouraging results.

Marketo 50
article thumbnail

Recent Posts: Expanding Social Authority and Enlivening Boring Predictions

Paul Gillin

Indium has created a creative and successful inbound marketing campaign that connects engineers to customers to solve problems in exchange for contact information. In Episode 20 of the For Immediate Release B2B podcast, we speak to Rick Short, Director of Marketing Communications at Indium Corp.

article thumbnail

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

Contact influencers in your market – or even your own customers or subject matter experts – and ask them for short paragraphs on a topic, then combine that content into an e-book. I love this content concept, and it’s an idea more B2B marketers could adopt.

article thumbnail

Tips For Making That “Networking” Meeting More Fruitful

Paul Gillin

Back in the early days of my career, I made a point to go on frequent informational interviews. I’ve always advised young career-seekers to get as many informational interviews as they can. At the end of our interview, I asked McPherson if he would mind if I contacted him from time to time for advice on careers in publishing.

Tips 50
article thumbnail

Five Facebook Tips for Small Businesses

Paul Gillin

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform.