LeadSloth

SEPTEMBER 8, 2010

The minimum level of integration is bidirectional synchronization of contacts and leads. Also, it’s useful if sales people can see information from the marketing automation system within the CRM system. They’re adding integrations all the time, so make sure to contact the vendor. What does CRM integration mean?

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

NOVEMBER 16, 2010

Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Several people mentioned they were feeding product usage information to their Marketing Automation system to tailor the drip campaigns. Pipeline Nurturing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

SEPTEMBER 24, 2009

Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information. Or give them more background information on prospects: how did they find the website, which pages did they visit, what whitepapers did they download, and so on. Improve Your Data Quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

MAY 5, 2010

Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ).

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

OCTOBER 20, 2010

Eloqua has more information about this in a blog post. For example, if you want to validate a contacts’s details with the Jigsaw database, you can simply drag the “check data&# action into your program and double-click to configure it. In short, it is about understanding how marketing and sales drive revenue.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

MARCH 22, 2009

the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. Even though you can get reports on anonymous visitors via stand-alone tools, it’s much more work to set up notifications of website visits by known users, and even more challenging to sync that information with Salesforce.com.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Work Management 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100