DiscoverOrg

APRIL 7, 2017

Contact data is a very important priority to my clients,” he says. Combing through social media for clues to contact information and calling wrong numbers consumes hours, and returns scant benefits: Burnout and high turnover are common among sales teams who have to question every phone number and email address. Name Accuracy.

Sample 232

Sample Ideal Customer Profiles Outreach Validation 232

DiscoverOrg

OCTOBER 26, 2017

Having such sensitive information in the hands of hackers is a terrifying thought, but what makes it worse is that it could have easily been prevented. With the right information in-hand, savvy sales pros and marketers might have seen it coming. Each Scoop contains an important piece of information, including: Decision-maker moves.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

DiscoverOrg

OCTOBER 24, 2017

Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. And that means more than the commoditized contact information that list brokers are always so happy to sell: name, rank, and serial number.

Account Based Marketing 149

Account Based Marketing Enterprise Management List Brokers Marketing Automation Services 149

DiscoverOrg

APRIL 20, 2017

When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas. Contact lists that consist of names, organizations, and phone numbers are still frequent B2B offerings. The evolution of prospect data.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

DiscoverOrg

APRIL 14, 2017

Using your gated marketing content to collect names and email addresses is always a great way to collect information; however, marketing’s budget and reach is limited, contact data collected decays over time , and it’s not always safe to assume user-generated data is accurate in the first place. How do you know who to engage first?

Cost 208

Cost Lead Ranking Buy Ad Building 208

DiscoverOrg

FEBRUARY 27, 2019

Option 3: Pay per contact or one-off list purchase. Do you have a small number of contacts in your target market, or are you looking to build a list with an extensive number of contacts? At least 30% of all contact data decays every year. Option 3: Pay per contact or buy a one-off list purchase.

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

DiscoverOrg

JANUARY 22, 2016

Chief Information Security Officers (CISOs) are charged with more responsibility than ever before: Maintaining the enterprise vision, while ensuring technology assets are protected. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Looking for CISO contacts at Fortune 500 Companies?

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

DiscoverOrg

APRIL 12, 2017

Variables monitored included inputs such as the Number of Dials To Reach Correct Contact, and outcomes such as Wrong Numbers, Reached Contacts, and many more. Lead lists were scrubbed of information identifying which database they originated from. Using DiscoverOrg intelligence resulted in: Almost 2x more contacts reached.

ROI 224

ROI Sample Demand Generation Agencies B2B Sales 224

DiscoverOrg

FEBRUARY 13, 2019

A 2019 Demand Gen Report asked: What are your biggest challenges to maintaining data quality in your contact database? This information may be found using a combination of prospect websites, social profiles, public financial documents, and press releases. A thin layer of contact or company data by itself isn’t enough.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

DiscoverOrg

AUGUST 19, 2016

Recruiting leaders should build a prospecting training plan, AND they should invest in technology that provides their recruiters with the information they need to effectively reach out to passive candidates. This includes a solid Applicant Tracking System, LinkedIn InMail, and a detailed contact database including direct-dial numbers.

Sales Management 222

Sales Management Planning Cold Calling Top of Funnel 222

DiscoverOrg

FEBRUARY 21, 2017

With almost 50,000 sales and marketing professionals across the globe using our platform, we have access to deep insights around which companies and contacts are being prospected to the most often, and we thought the insights were pretty revealing. “The Most Prospected To Companies” By State During the 2nd Half of 2016.

Paid Search Agency 166

Paid Search Agency Companies Trigger Marketing Marketing Prospects 166

DiscoverOrg

SEPTEMBER 26, 2017

By breaking down the fourth wall, our goal is to inform others about what we learned, what works, and what doesn’t work – in a really authentic and transparent way. Get our free interactive Account-Based Marketing Playbook. We don’t know exactly what the results will be, but we hope you’ll come along with us to find out.

Account Based Marketing 307

Account Based Marketing Ideal Customer Profiles Multi-Channel ABM 307

DiscoverOrg

JULY 6, 2016

Originally aired 6/24/16, his interview with DiscoverOrg CEO, Henry Schuck, focused on the importance of access to the right information, which is particularly crucial in enterprise sales because the accuracy of that information directly correlates to improving sales commissions. Below are some topical highlights of that podcast.

Burn Rate 120

Burn Rate Peer-to-peer Data Hygiene Correlation 120

DiscoverOrg

OCTOBER 23, 2016

Accurate and up-to-date contact data is critical when trying to make connections with these teams. This level of churn requires constantly refreshed contact data in order maintain consistent sales results. Contact us today. Speed the process up by connecting with C-suite professionals. Request a Demo.

Budget Programs 120

Budget Programs Tools Lead Ranking Work Management 120

DiscoverOrg

MARCH 31, 2016

Interim Chief Information Officer – Los Angeles World Airports. A little bit about Aura: Formerly the Deputy Chief Information Officer, Aura is now serving as Interim Chief Information Officer for Los Angeles World Airports where she is leading IT capital improvement and systems development projects valued at $100M.

Enterprise Management 120

Enterprise Management Work Management Budget Programs Eye-Tracking 120

DiscoverOrg

FEBRUARY 2, 2017

Why did our co-founders Henry and Kirk pick Information Technology? More Than Just Information Technology Contact Data. These new datasets, plus 106% growth in our Marketing dataset, generated an astonishing 371% increase in non-IT contacts in 2016. Why so high? How’d we do it? Courtesy of CB Insights.

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

DiscoverOrg

JUNE 29, 2017

A high performing account-based marketing strategy starts with accurate contact data. The pitfalls of bad data are numerous: inaccurate contact information, out-of-date job descriptions and titles, and mistaken organizational hierarchies. As customers answer, they qualify themselves.

Response Rate 149

Response Rate Top of Funnel Account Based Marketing Ideal Customer Profiles 149

DiscoverOrg

MAY 10, 2019

Technology, combined with a profound wealth of information, introduced in the last two decades has brought work history data online. In the past, finding this information required additional research on the part of the recruiter. A decree signed by Julius Caesar in 55 B.C., Recent acquisitions. Data breaches.

Enterprise Management 120

Enterprise Management Work Management Marketing Prospects Startups 120

DiscoverOrg

JULY 3, 2018

Or is the timing better now if we just go back to the main point of contact we had the first time around?”. That’s Intent data: The cloud of information generated by online searches, downloads, and clicks online. Our Chief Revenue Officer Patrick Purvis suggests: “Find out: Is there new leadership there? Revive demo no-shows.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

DiscoverOrg

APRIL 5, 2016

Some very innovative, progressive companies are turning massive amounts of raw data into usable insights designed to put salespeople in front of the right contact at the right time with the right solution. It’s an amazing time to be a consumer of sales data. What do you see as the most promising next thing from predictive analytics?

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

DiscoverOrg

NOVEMBER 6, 2017

This requires data tools to build accounts in your CRM, build out contacts for your target buyer personas at each account, and, ideally, use AI-assisted or “predictive” scoring that allows you to score the fit of accounts so you can prioritize. Are active in the market for information or a solution.

Account Based Marketing 149

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149

DiscoverOrg

FEBRUARY 1, 2019

Or if they’re a repeat visitor, you may already have some information on them, right? In that chat session, the contact told him who he needed to reach out to. Keep your chat style more formal than a text, but more informal than an email. Their company at minimum. Of course, Tellwise goes beyond that.).

Tips 120

Tips Outreach Sales Qualified Leads Click Rate 120

DiscoverOrg

MAY 21, 2014

Registering domain information and sending IP addresses in pairs compels domain owners to take responsibility for email that both emanates from their registered IP addresses and uses their associated domain information. To help combat spam email, domain owners register their domains and sending IP addresses with emailreg.org.

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136

DiscoverOrg

OCTOBER 27, 2016

Step five: Begin finding the right buyer contacts and mapping out the political landscape using a sales intelligence platform. Or, how about using the information to better distribute territories across sales reps. This gave me my Total Available Market (TAM) for Group A.

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Sales Cycle Analysis 120

DiscoverOrg

MARCH 3, 2017

Entering and maintaining account and contact data with quality and completeness. Many organizations, administer cognitive aptitude tests to gauge incoming sales reps’ ability to quickly consume and process information as a barometer for their learning ability. The sales team attributes we assessed were: Adapting to change. Competence.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

DiscoverOrg

MAY 7, 2019

We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? Accuracy : Is the information correct? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Can records be combined?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

MARCH 20, 2019

Just because you have great information and great contacts does not mean that you’re going to get the meeting unless you select the exact right prospects. Often, they have – and that’s a great way to get your meeting right on the calendar. Let’s recap. Not: Ready, fire, aim. Have the exact spot on message.

Ideal Customer Profiles 120

Ideal Customer Profiles Video Marketing Urgency Marketing Top of Funnel 120

DiscoverOrg

FEBRUARY 12, 2016

It’s called sales intelligence, and it can provide you with information like what technology the prospect is already using (indicating compatibility and an opportunity to oust a competitor), the budget of the department you’d like to sell into, which personnel would be most likely to utilize your product, and much more. If Acme Inc.

Sales Cycle 120

Sales Cycle B2B Sales Budget Programs Marketing Prospects 120

DiscoverOrg

FEBRUARY 6, 2019

Org charts may also include details like responsibilities, physical location, and direct contact information. Titles don’t really provide much information, so determining sphere of influence is the first place where org charts are incredibly helpful.

Video Marketing 29

Video Marketing Cross-Selling Sales Cycle B2B Sales 29

DiscoverOrg

JANUARY 20, 2017

If you’d like access to the complete Sales Development Benchmark Report, contact TOPO for more information on joining their Sales Development Practice. of contacts. of contacts. new contacts to your list per Week / 11.4 But 75% were pure information: what to do, how to do it, when to intensify an activity.”.

Cold Calling 120

Cold Calling Paid Search Agency Companies Account Based Marketing 120

DiscoverOrg

MAY 23, 2018

Modern buyers are just better informed. They don’t need a salesperson for whitepapers or tech specs – all that information is easily available online (and if it’s not – forget it). Fit factors for lead scoring : Firmographic information. Demographic information.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

MARCH 5, 2019

And very few salespeople take advantage of this information! Deal IQ took advantage of this information right away: “It felt too good to be true. So now you know why this information is so valuable: Executive leadership changes suggest new purchases are imminent. Contact us to learn more about Scoops!

Outreach 222

Outreach Work Management Case Studies Purchase Intent 222

DiscoverOrg

JUNE 2, 2016

To reach those prospects, they need contact information: verified email addresses, at a minimum. When several site visits are required to get complete data on a prospect, proper segmentation is put on hold, and you run the risk of intentionally incorrect form fills from those who dislike providing their contact info.

SWOT 120

SWOT Enterprise Management High Quality Lead B2B 120

DiscoverOrg

AUGUST 23, 2018

More important, establishing a presence within your own community allows others to see that you are a reliable contact for your own company. It also makes it easy for customers to refer their contacts (AKA your future prospects) to you: If you’re hard to find online, that referral will go to someone else who’s easier to find.

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

FEBRUARY 5, 2016

There are plenty of different avenues to find information on companies and contacts – the basics include LinkedIn, corporate websites, news publications, and the wider web – but if you’re looking to run a fairly sophisticated ABS program, a more advanced sales intelligence tool will pay dividends. Closing Thoughts.

Tips 120

Tips Case Studies Case Study Keywords 120

DiscoverOrg

MARCH 16, 2016

Did someone contact you about policies and procedures? Is it a formal or informal posting? What about a central point of contact? Lunch is an informal way of showing the new person you care and are excited he/she is a part of the team. But, also, where do you park? What do you wear? Do you arrive at 8 a.m.

Ad Building 120

Ad Building Impressions Funnel Advertising Work Management 120

DiscoverOrg

AUGUST 23, 2018

More important, establishing a presence within your own community allows others to see that you are a reliable contact for your own company. It also makes it easy for customers to refer their contacts (AKA your future prospects) to you: If you’re hard to find online, that referral will go to someone else who’s easier to find.

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120