Remove contact

Cintell

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The Right Customer at the Right time

Cintell

This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey. A tremendous amount of data is available to analyze through social networking channels that can continually educate and inform you about your buyers. Finding the right time.

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

As a part of this partnership Cintell allows its customers to enhance CRM and Marketing Automation Programs with high quality Contact & Company data and increase their sales and marketing ROI. contact records from numerous suppliers, which it then curates, normalizes and delivers in custom feeds to partners and end-user companies alike.

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How Marketers Use Data to Develop Personas

Cintell

Today, many companies are using their existing contact database to formulate personas. While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details.

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Should your B2B Marketing Plan Include Company Personas?

Cintell

Instead, it means including information such as technologies in use, executive staffing changes and current projects underway. As consumers, we know credit card companies track our purchases and use this information to segment us towards future promotions.

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29 Ways to Use Your Personas

Cintell

Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. Tag contacts to persona and segment your database to improve targeting and lead gen campaign results. Leverage insights to inform customer personas for specific post-sale activities designed to retain and upsell existing customers.

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A Guide to Optimizing Customer Communications

Cintell

And yet despite this, so many organizations rely on outdated or faulty data when crafting their CX strategies—everything from the wrong contact information to inaccuracies around an individual’s conversion potential.