B2B Marketing Traction

FEBRUARY 11, 2013

Always give credit to your news and information sources. Don’t connect to someone to steal their contacts. I have had my social media connections and followers copied and followed and, in at least one case, aggressively contacted for business. Establishing trust online is tricky. You should wonder too.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

JANUARY 30, 2013

It is safe because people have to request connections on LinkedIn, and they can’t comment, post photos, or otherwise contact you on LinkedIn without your permission. Contact New Incite today for information on our social media set-up, training, and outsource (we actually do it for you!) services.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

SEPTEMBER 30, 2013

They provide important information for website visitors, who should be your main audience. Using numbers in headlines increases visits to and time spent on the page (perhaps because people know exactly how much information they will get?). Photo by mikecogh on Flickr - Some Rights Reserved.

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

JUNE 25, 2014

Or, how about a link to a running portal with resources and valuable information? (Or How about some information on how to prevent smart phone theft, which is a growing problem? You can educate and nurture them through value-add content and information and measured communication. Contact New Incite today.

Loyalty 100

Loyalty Brand Identity Branding Customer Satisfaction 100

B2B Marketing Traction

APRIL 26, 2013

Now marketing must provide content and information online where their prospective buyers go. According to the article: “Information is tightly held, often because of a lack of trust, competition for promotions or resources, and the silo mentality. Yes, the buying cycle. Does your CRM system need work?

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

DECEMBER 9, 2014

I’ve written about this topic before when I described how I got results for a startup that contacted me three weeks before launch (read my previous post, Why Product Launch Plans Need to Include Social Networking ). Contact New Incite today. Now that’s marketing traction! Do you need help with start-up marketing?

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 25, 2013

Didn’t get the information they needed? Didn’t feel safe filling out a form or other information? If your website is still just a static site with stale information – perhaps just an online brochure – it’s time to update it to a dynamic site that attracts and converts prospects into customers.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

MAY 30, 2014

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. When (not if) people follow you, you need to deliver content and information consistently.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

APRIL 13, 2015

People want information when they are ready to buy, not when you want to sell. Social media messaging and a great optimized website the content in circulation so that buyers find them when they are searching, look you up and take action by downloading more or contacting you. Contact New Incite today. Unless they’re good!

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 28, 2014

The competitive analysis gives you initial information so that you know what competitors to pursue (and then do much more detailed due diligence and analysis required for M&A transactions). Contact New Incite today to start your competitive analysis and marketing plan. Identify opportunities for co-opetition.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 7, 2014

I believe that marketing staffing is becoming more like IT (Information Technology) staffing. Contact us today for more information on how we can help you with your marketing needs. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MAY 19, 2015

They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. These were then made available for download, so that the company could capture the downloaders’ contact information.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

MAY 8, 2013

It’s nice the Internet has caught up other types of buyers in making more informed decisions before they buy. Contact New Incite today for information on how we can help you create a strategy, a tactical plan, and implement the plan. What Does ZMOT Mean for You? Why Your B2B Marketing Needs a Hub and Spoke System.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

JANUARY 20, 2015

For more information about how to blog and the workshop, please contact Jennifer Beever from New Incite today or register on our Eventbrite page. “I love that Jennifer doesn’t makes us feel stupid like some marketing techies do. I always come away with new things I can implement immediately.” Financial Services Professional.

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

JANUARY 19, 2012

There is a lot of information on the Internet about how to blog and about blog features. Optional - Ways to follow, connect to or contact the author. For help on blogging, social media, online (and offline) marketing, please contact us via our website form or call author Jennifer Beever, New Incite, at 1-818-347-4248.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

MARCH 18, 2013

What importance do they place on information found on those social platforms? Use Twitter to link to your press releases, new product information, or events. Contact us today to find out how we can help you. Survey your stakeholders. Are your customers, clients, referral sources on social media? Track results.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

JANUARY 14, 2014

Recent Google algorithm changes focus on the depth of information your site has. Keep your website fresh with the latest technology, easy and clear navigation, and detailed information about what you offer. If you need to update your website, contact New Incite today. Web Site Projects buyer marketing results website'

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

MARCH 13, 2012

I like to see a separate news or media page for this kind of information, but it is acceptable way to post it on the blog as well. Employee spotlights – customers love to see their favorite contacts at your company featured. Contact New Incite today. What other types of content can you recommend for B2B bloggers?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JANUARY 4, 2013

It’s designed to allow people like you and me to share information that we like. Share information related to your business, but do include your opinion and your personality. If you’d like help designing and setting up a strategic social media system for your business, contact me today. Do be organic.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

DECEMBER 17, 2013

Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing. If you need help upgrading your website and getting found online, contact New Incite today. Flickr Photo by Johan Larsson, Some Rights Reserved.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

JANUARY 19, 2015

Remember that most eNewsletter utilities such as MailChimp, Constant Contact, or Vertical Response allow you to set up your newsletter in advance and schedule it for publication on a certain day. Contact us today for more information. Don’t wait until the last day, hour or minute to get the newsletter done!

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

JUNE 6, 2014

Most seem to concur that a good post answers a question or completes a thought or opinion with supporting information and is as long as it needs to be. This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

JUNE 6, 2013

It’s free, and especially if you’ve had your website online for a while, it provides a wealth of great information that you can use to make the site better. Contact New Incite today. The answer is Google Analytics. All websites should have Google Analytics installed. What are the exit pages to my site?

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

JANUARY 15, 2013

In his blog post, 3 Ways Mobile Insights Are Informing Online and Offline Marketing , Paul Dunay points to three things to learn from mobile users – 1.) So how do you make sure your information is presented well on mobile devices? This information can help you decide when to address the issue.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

APRIL 26, 2012

Contact us today for more information about our blog services. Readers – please add any other promotion ideas you have in the comments below! New Incite offers blogging services including blog plans, set-up, training, and blog ghost-writing!

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

APRIL 24, 2014

For more information on how to use endorsements, please see my previous post How to Use Endorsements and Manage Skills. If you need help optimizing your LinkedIn profile, contact me at New Incite today. Click edit on that section and you will see the new options.

Linkedin 100

Linkedin Profiling Training Video Marketing 100

B2B Marketing Traction

MAY 1, 2013

They may even provide a little preliminary information about their new product before it’s launched. Where does he or she get information? If you need help analyzing your market opportunities and buyers for product launch success, contact New Incite today. What makes your buyer tick? What’s important to them?

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

MAY 7, 2012

Contact us today for more information on how we can help you establish a credible Facebook presence. You’ve invested in your brand – don’t allow blank! New Incite provides social media planning, Facebook page creation and outsource social media messaging.

Facebook 100

Facebook Paid Search Agency Companies Planning 100

B2B Marketing Traction

MARCH 20, 2015

Where are they and how do they like to get information? Contact New Incite today. Next, create a marketing persona for each type of person who will buy your product. By understanding your potential buyers, you can learn the best ways to reach them. Do they read certain journals in print or online?

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

JUNE 12, 2012

Many buyers go online to source information for their buy decision. For more information on how to generate quality traffic, engage and convert customers, contact New Incite today. sources before they make their buy decision and go to a website or store to buy. 88% of U.S. The average shopper consults 10.4

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

NOVEMBER 28, 2012

Buyers want access to information when they are ready to buy. If you want help coming up with a marketing content strategy, contact me today. Content marketing is working. B2B Marketers are getting results by published value-add, downloadable content online. Buyers don’t want to be sold to.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

MARCH 12, 2013

Include some new information about your marketplace or your competitors, as long as that information is a value-add for those in the meeting. Contact New Incite today. Have a team member report in on a new initiative or on some research on a new tactic that you are considering.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

OCTOBER 17, 2011

If you don’t have that information, hire an expert who does. Contact us today for more information! Again, use your historical data – what tactics produce the best return on investment (ROI)? New Incite offers strategic and tactical marketing planning services.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

APRIL 9, 2015

What information helps you run your business, your family, your personal life? If you need help setting up your eNewsletter and other marketing communications, contact New Incite today. Busy executives may want case studies – how do others succeed with a product or solution? – and leadership quotes.

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

NOVEMBER 27, 2012

The first two web page paragraphs must contain the most important information. If you need help deciding how to write and place content on your website for maximum results, contact New Incite today. Visitors don’t read web page text word for word. They scan it. Tools like Google Analytics Content Experiments facilitate this.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

MAY 9, 2012

Contact us today for more information about our market research and analysis services. By looking before you leap, you will have a better chance of success with your marketing. New Incite provides pragmatic research and analysis for B2B product or service launches.

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100