Anything Goes Marketing

JANUARY 27, 2008

It lets you know if these "inactive" contacts are still alive if you get a response and you can use the opportunity to ask these people additional lead qualification questions to round out their profiles. With this additional information, you can target these people accordingly. This does a few things. Seriously - join already.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

AUGUST 7, 2007

Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Make sure the information is relevant. Provide easy access to FAQs and contact information and have someone on the other end of the line.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

APRIL 7, 2010

When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. These are programs that target leads that are associated to stalled opportunities or contacts in your marketing database that are no longer responding to your emails.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

OCTOBER 21, 2007

described a process of having account reps manually deliver important names and lead qualification information to the marketing team for possible upsell programs. In both cases, companies are using technology to inform customers of other offers that they may be interested in based on past activity.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

DECEMBER 15, 2008

How often do you email your customers and do you have a format that eliminates multiple emails to the same contacts within a short time frame? Let's assume that the marketer may not know all of this information just yet. My recommendation is to use the right messaging based on what you know about the contact.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

AUGUST 20, 2006

Have additional contact information - link to customer support, a 1-800 number These simple and easy concepts can help you get the most out of the investment that you made to acheive the opt-in in the first place. Perhaps you were sending too many emails or they weer no longer relevant to this person.

Opt-out 100

Opt-out Opt-in Newsletter Tagging 100

Anything Goes Marketing

JUNE 29, 2009

If you've already collected information from someone, avoid asking for it again at all costs. This content should change based on the behaviours that the contact has exhibited over time. We use a technique called "Progressive Profiling" where we collect addition information over time and build a more complete picture for the sale team.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

OCTOBER 3, 2006

Are people not hitting "Contact Sales" once they get to your site from a search ad? It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. What do you do?

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

JUNE 22, 2008

For example, directing newsletter registrations to the Contact Us page. Always ask yourself if you really need those additional form fields (say for segmenting or personalization) and can you get that information in a future campaign or do you need this information right away. Don't assume anything. You need to spell it out.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

MAY 14, 2007

Database deadbeats are what I refer to those contacts who are in your database but are really useless - they don't return to your website, open your emails, register for webinars or buy your products anymore. If you have a marketing database you probably have something in there that is like a cancerous tumor.

Verticals 100

Verticals CAN-SPAM Opt-in Tagging 100

Anything Goes Marketing

OCTOBER 13, 2008

The conversion goal is for prospective clients to call or complete the short contact form. Don't confuse the web visitor with additional information. The pay-per-click categories/keywords are for: marketing agency, advertising, copywriting, design, branding, etc. This reduces the anxiety of the web visitor. Good luck!!

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Anything Goes Marketing

NOVEMBER 15, 2009

lauraramos : #EE09: Omniture says realtime alerts increased contact ratios by to 100X and increased opportuntiies generated by 21X vs. no tools/process. EE09 gclarkmt : Mikel Chertudi says Omniture only saw a 3% drop in conversions with their really long contact form versus a short form. Congrats all!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

SEPTEMBER 16, 2006

It allows you to announce your blog to the rest of the world, and easily find information that other blogs have blogged about. I try and contact them. If you are reporting a problem you may be having you will be contacted by a support technician once we have had a chance to review your message. or something like that.

FAQ 100

FAQ Blogger Tagging Ideal Customer Profiles 100

Anything Goes Marketing

MAY 3, 2006

Scotia Bank was also contacted, and what they explained is, in this case they would want the customer to call the 1.800.472.6842 (located on the ATM machine) or present the torn bill and the receipt to the bank and the customer would be reimburse. We want to make sure that we pass the information to the right retailer.

Tagging 100

Tagging Paid Search Agency Contact Marketing Service 100

Anything Goes Marketing

OCTOBER 20, 2009

For more information on this topic, see The Buying Process; Auditing your Content Assets. Rather than trying to continuously fill the top of the funnel, marketers need to create campaigns that will engage the contacts that are in your database but not yet ready to buy. Focus on leads that are in the funnel.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

OCTOBER 1, 2006

This is extremely powerful information that you can use to start up a real conversation. Here is some additional information that you may find useful (point the person to a whitepaper, archived webinar etc.)." If you are someone with contacts in the field they're in, help this person out by suggesting they get in touch with so and so.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

NOVEMBER 27, 2006

ZoomInfo : Looking for contact information for a company? It's a service that has collected data on people from information gathered on the internet I hope you enjoyed these. Web Page Analyzer : Track how quickly your page loads and provides recommendations on improving page performance.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

JANUARY 18, 2009

Can you send me a DM with your contact information? Here is a great example by Bank of America Twitterer David Knapp ( @BofA_help ) who handled a customer complaint over charging fees for an allegedly "free" chequing account. For those non-twitters, DM means direct message.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C). Don't wait a few weeks.

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

Heather has some good tips to ensure that your information and call to action(s) is up to date. In the past, email recipients were used to receiving a text based email that had a simple message that thanked the subscriber for submitting their information. It provides relevant information, it's simple and to the point.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100