Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. Implicit data is observed behavioral information, such as webpages visited, email engagement, content downloads, or form completions. How inappropriate!

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

SEPTEMBER 25, 2023

And real-time alerts keep salespeople informed of how their leads are engaging with the website, emails, and content as their conversations progress. Make sure the right fields are available in your CRM to capture information from sales when this happens, and that the right workflows are set up in your MAP to re-engage those returned leads.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

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DECEMBER 8, 2023

Identify contacts and lists to migrate marketing automation Remind you of something? Now you need to consider how your contacts and lists will migrate. Try creating a list of all contacts that is not segmented in your CRM. Existing databases may have duplicate contacts, creating inefficiencies in your marketing programs.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

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FEBRUARY 6, 2024

Identify contacts and lists to migrate email marketing Remind you of something? Now you need to consider how your contacts and lists will migrate. Try creating a list of all contacts that is not segmented in your CRM. Existing databases may have duplicate contacts, creating inefficiencies in your marketing programs.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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NOVEMBER 7, 2023

Effective email strategy, and strong deliverability, always rests on a foundation of high quality lists with the right information. But all of these apps come with a hefty caveat: their information is an educated guess, and not guaranteed to be accurate. You’ll likely see fewer SPAM complaints for mid and bottom funnel contacts.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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MARCH 19, 2024

Which leads are the easiest for you to make contact with and qualify? Marketers often ask for information such as name, email address, and phone number when gating content. Gathering this information helps you build a stronger marketing pipeline that focuses on quality instead of quantity. What is your greatest need?

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

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OCTOBER 6, 2023

Once your team is on-board, it’s time to start thinking more about what you want to accomplish with SMS marketing, and who you’ll contact. The fact that you can trigger, time, and send the entire flow of information to the right person at the right time is marketing automation. And you can do so.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187