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WebMarketCentral
SEPTEMBER 3, 2009
Turn your social media contacts into leads, and ultimately customers? Twitter HubSpot Rick Burnes Inside Facebook Justin Smith Mark Walsh Jim Connolly LEADSExplorer Pravda on Media and Technology Kfir Pravda Social Media Today Martin Edic Disqus IntenseDebate BackType del.icio.us Use Facebook fan pages to help with SEO?
WebMarketCentral
FEBRUARY 29, 2008
This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup. It's a one-stop page for marketing-focused intelligence from market leaders.
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WebMarketCentral
NOVEMBER 5, 2009
He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." Another MediaPost article worth checking out is Scout Labs Offers Cheaper Way To Monitor Consumers. Social Tagging.
WebMarketCentral
DECEMBER 31, 2009
by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. This tutorial is clear and generously illustrated with screenshots.
WebMarketCentral
NOVEMBER 5, 2008
Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. Jennifer Laycock writes that Twitter is like Post-It notes ; lots of them and in multiple colors. tags: Web 2.0
WebMarketCentral
JULY 30, 2009
Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. You have no way of even accurately identifying all of those points of exposure, much less assigning a value to each one. Social Tagging.
WebMarketCentral
DECEMBER 1, 2008
Since there will no longer be a reliable measure of search engine position for any individual site and search phrase, other metrics will become more important: overall search traffic, quality measures such as bounce rate, and SEO page grade as measured by tools such as HubSpot's Website Grader , the search engine optimization analysis tool from SEO (..)
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