Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Navigate the Channel

DECEMBER 19, 2017

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better. The technology is seemingly endless.

Trade Show 95

Trade Show Marketing AI Practices Best Practices 95

Navigate the Channel

JANUARY 3, 2022

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. Here are a few tips to help you prepare to represent your company at trade shows and events this next year. Know Local and Global Travel Restrictions.

Trade Show 65

Trade Show Planning Personalization Guidelines 65

Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

sagefrog

DECEMBER 13, 2023

One of the most significant decisions a facility can make in building the future of its business is who to outsource and entrust various facility maintenance services to. But as the industry becomes more saturated and the competition even more substantial, your facilities services business has much to prove. billion in 2023 to $2,031.4

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. We all know this!

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Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

ClickDimensions

MARCH 29, 2019

The booth – it’s often thought of as the heart of every company’s trade show appearance. Yet true trade show effectiveness is determined well before exhibitors are gathered in their designated spaces in the exhibit hall and even well after the booth and the leftover swag are shipped back home.

Trade Show 68

Trade Show Planning Conference Work Management 68

Leadspace

MAY 26, 2020

Chances are, it is, especially with the flexibility of using various platforms and services to ease the transition. So you’ll need to develop a plan that’ll help you reach your lead gen goals. The post From Trade Shows to Virtual Events: The Modern Marketer’s Journey appeared first on Leadspace.

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

B2B Marketing Traction

APRIL 13, 2010

Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs.

Trade Show 100

Trade Show B2B Marketing ROI Advertising Agencies 100

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services.

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Martech

DECEMBER 5, 2023

You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a specific benefit. Email automation can help you speed up the process of sending cold emails, but you have to be wary of sacrificing authenticity for scale.

Marketing AI 109

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 109

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Launch Marketing

JUNE 7, 2023

This isn’t to say, however, that organizations should be at a standstill and new offerings shouldn’t be unveiled, but many companies that have planned to release new products or services might be questioning their next move. Secondary data comes from information services companies or self-compiled research from an array of available sources.

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Kaon

FEBRUARY 15, 2017

B2B marketers can look towards a new kind of immersive technology: augmented reality (AR) to help deliver their stories and demonstrate the outcomes of their products and solution s. The report claims that AR allows companies to better personalize their products/services to the consumer’s frame of reference.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Webbiquity

FEBRUARY 21, 2019

Technology plays a huge role in contemporary exhibitions and trade shows. If you can’t articulate how this technology is going to help you achieve your objectives for an event, then it may need more thought. If you are asking for contact details, offer a prize or experience in return. Guest post by Stephen Lindsay.

Work Management 202

Work Management Trade Show Paid Search Agency Marketing Management 202

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics in the Average B2B Marketing Plan: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. The key is to treat trade shows as part of a broader system rather than isolated events.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. See how it works What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

sagefrog

NOVEMBER 14, 2023

Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. A professional brand identity can set you apart and lend credibility to your products and services. It encompasses several key elements: Logos: Your logo serves as your brand’s first impression in the marketplace.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. Instructions that deliver more information about your NFC scavenger hunt.

Lead Liaison 62

Lead Liaison Trade Show Marketing Automation Services Marketing Management 62

NuSpark Consulting

FEBRUARY 24, 2018

We’ve put together this primer to help you identify primary characteristics and key tactics of these disciplines, so you confidently develop a strategy that includes all three. Inbound focuses on attracting potential customers through the provision of relevant, helpful content across a broad spectrum of digital channels.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

SmartBug Media

APRIL 6, 2023

Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. How do businesses use buyer personas to inform marketing strategy? Going to a trade show? Use surveys.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

KEO Marketing

NOVEMBER 21, 2017

After surveying 130 B2B marketers from small- to medium-sized organizations, the study found 84% of participants agreed on the importance of using inbound and outbound marketing services in tandem. Regarding budget allocation, the results show respondents spent slightly more on outbound marketing services.

Allocation 54

Allocation Service Account Based Marketing Planning 54

Navigate the Channel

AUGUST 11, 2022

Events are still a time-tested way to make new contacts, find new suppliers, and shorten the sales cycle. Consider these statistics about events from exponents.com: 92% of trade show attendees are on the lookout for new products. Industry associations and business groups can also help you get the word out about your event.

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65

Binary Demand

JUNE 27, 2023

Specialized lead generation companies employ various strategies and technologies to help businesses identify and connect with potential customers, ultimately driving growth and increasing revenue. B2B lead generation refers to identifying, attracting, and converting potential business customers or leads for a company’s products or services.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Martech

SEPTEMBER 25, 2023

She had obtained a few dribbles of funding that had been put to good use and helped the sales team make the last quarter. Pricing customer service. Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e.,

Marketing AI 112

Marketing AI Marketing Attribution Work Management Marketing Management 112

Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. Reach your business contacts when they are working at home. Build a community.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Lead Liaison

DECEMBER 22, 2022

Now the important question: have you figured out how your team will actually be capturing contact data at your event? . For most events, especially in the US, you can get contact data by scanning name badges. If it’s not on the form, it’s time to contact the provider directly. . Contact the provider directly.

Lead Capture 76

Lead Capture API Lead Liaison Sales Qualified Leads 76

Launch Marketing

JUNE 22, 2022

A strong plan of action will help keep your efforts focused on your social media goals. From increased brand awareness to broadening your follower base, your strategic plan should help you meet these goals. While interesting and relevant content is crucial, social media marketing is much more than just a one-way sharing of information.

Social Media 118

Social Media Media B2B Thought Leadership Trade Show 118

SalesGrape

NOVEMBER 19, 2023

Understanding Beyond the Pill Approach: A Paradigm Shift in Pharma Marketing The concept of “beyond the pill” refers to an approach where pharmaceutical companies focus not only on selling medications but also on providing additional value-added services that enhance patient outcomes.

Telemarketing 82

Telemarketing Allocation Marketing Management Advertising Agencies 82

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Aligning your teams will help cement messaging and key focuses , from LinkedIn posts to sales outreach to talking points at events.

Trends 157

Trends Planning Work Management Contingency Planning 157

BOP Design

NOVEMBER 14, 2023

Advanced functionality Gone are the days when a website’s only job was to tell visitors what your company does and then ask them to contact you. During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative.

Design 94

Design Trends Marketing Websites B2B 94

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. Where do they live online and get the information they need to make buying decisions?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Running CPL campaigns can help you generate leads in a strategic way, using the same concepts as attending industry-specific trade shows or conferences and meeting people there.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Tomorrow People

NOVEMBER 30, 2018

The market has changed, and the water industry now has to go beyond just ‘supplying’ a utility service; consumers are looking to their providers for tips and suggestions. And it helps that mobile technology has come on as well. It will help us shape things differently. Simply put, we have to be authentic.

Trends 220

Trends Content Marketing Brand Identity Branding 220

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

KoMarketing Associates

NOVEMBER 8, 2018

Attending conferences and trade shows as a representative of the organization to discuss its key offerings and meet potential prospects. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123