Paul Gillin

JUNE 18, 2013

A journalist contacted me with some questions about social media marketing that I hear quite often. Your principal goal should be to help people solve problems and make smarter decisions. Be helpful and sales will come. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

OCTOBER 11, 2012

For example, instead of saying, “This webinar on the benefits of platform as a service has particular relevance to business partners,” try “This webinar on the benefits of platform as a service looks interesting. It’s a lost opportunity for you, too, because you’re missing the chance to create a professional contact.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

NOVEMBER 24, 2010

The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies–including the Acceptable Use Policy, Information Protection Polic y , and Copyright Compliance Policy–apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior. Please contact blogs _ us @ oracle.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Perhaps it will help you in formulating your own policy. In addition, if you are VP-level or above, make sure to contact <name withheld> of Oracle‘s Corporate Communications team to discuss work related blogs. Please contact blogs_us@oracle.com if you have questions regarding setting-up authorized blogging environments.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JULY 29, 2011

Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers. Monitor Social Conversations. Manage Social Content. Practice SEO. Measure and Analyze Social Activity. And they measure like crazy.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Contact information: Paul Gillin. Learn more at AttackOfTheCustomers.com. About The Authors. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

SEPTEMBER 8, 2010

Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return. A friend of mine who manages an auto dealership tells me that many customers today come into the showroom better informed than his own salespeople. There are implications for the workforce as well.

Rules 50

Rules Organization Work Management Peer-to-peer 50