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Marketing Craftmanship
OCTOBER 22, 2019
Although client communication is at least as important as actual performance in most service businesses, companies seldom give that task the attention it deserves. Cutting through the vast amount of information that clients receive each day. For scheduled contact, consistency also matters.
Marketing Craftmanship
AUGUST 31, 2018
For most B2B companies, there’s no reliable way to predict when a prospective client will purchase their product or engage their services, regardless of what their “marketing automation” expert promises. Firms that succeed in making the short list believe that consistent, intelligent contact with target audiences will yield results.
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Marketing Craftmanship
NOVEMBER 9, 2018
Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.
Marketing Craftmanship
AUGUST 14, 2015
Business owners across all industries and professions start companies because they have a specific expertise or interest – whether it involves trading currency futures or replacing car mufflers – and eventually discover that selling their product or service is neither in their wheelhouse, nor something they enjoy doing. Your credibility.
Marketing Craftmanship
JUNE 5, 2016
Surprisingly, a significant number of professional services firms continue to resist building online brand visibility as a business development strategy. Studies show that business buyers now complete up to 75% of their decision-making process online, in advance of contacting potential suppliers.
Marketing Craftmanship
SEPTEMBER 1, 2015
Although client communication is at least as important as actual performance in most service businesses, companies seldom give that task the attention it deserves. Cutting through the vast amount of information that clients receive each day. For scheduled contact, consistency also matters.
Marketing Craftmanship
APRIL 29, 2013
Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.
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