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Everything Technology Marketing

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New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

PS: Many thanks to IDG Enterprise for sponsoring this research: IDG Enterprise | [link] IDG Enterprise Alliance Marketing Services (AMS) provides leading-edge converged marketing solutions, enabling tech marketers to create, elevate and communicate the value of their partnerships. Thanks to everyone who participated in the survey.

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8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

This is a significant tipping point, after which adoption of cloud services is expected to further accelerate. What does this mean for B2B marketers selling cloud solutions and software as a service? disable premium features) version of the solution available in a self-service provisioning model and upsell later. Here is why.

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Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

Second, it helps allocate resources toward the most profitable opportunities and fosters focus. The ecosystem map will help you make a go/no decision and pinpoint the cluster of ecosystem participants and associated relationships that represent the most favorable environment for market entry. It has been reviewed and approved.

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