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Crimson Marketing
MAY 1, 2015
B2B buyers…find their buying decisions influenced by information from hundreds of different sources. As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” ” 2. .
Crimson Marketing
AUGUST 19, 2014
run information from 150 million websites and 35 data providers through complex algorithms to tell its clients where to prioritize sales efforts, how to combat attrition and where the greatest revenue opportunities lie. Predictive marketing intelligence companies like Lattice Engines. Brian Kardon is the CMO of Lattice Engines.
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Crimson Marketing
OCTOBER 1, 2013
Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Big Data has immense value, but a good majority of marketers don’t know what to do with this massive amount of information right now. Big Data Can Help Sales Reps Keep Up with Today’s Astute Buyer.
Crimson Marketing
OCTOBER 2, 2013
Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Big Data has immense value, but a good majority of marketers don’t know what to do with this massive amount of information right now. Big Data Can Help Sales Reps Keep Up with Today’s Astute Buyer.
Crimson Marketing
OCTOBER 23, 2013
This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions. Google Analytics can help you in each of these key areas. You’re launching a new product; introducing a new service to your core offerings; targeting prospects and new customers.
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