Remove contact help

Chris Koch

article thumbnail

How Facebook’s privacy disasters will change B2B marketing

Chris Koch

If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. The question that we’re asking Facebook is the question that we should be asking ourselves in our marketing: Do we really need all this information? The expectation on Twitter is that 99.9%

Privacy 100
article thumbnail

Is the era of PR over?

Chris Koch

First, it focuses the agency on some clear goals—cranking out press releases and getting press mentions—and gives the guard dogs a degree of separation that helps with risk management. This means that metrics are based on merely making contact and shoveling crap out the door rather than helping influencers meet their goals.

PR 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three steps for B2B marketers to build a personal social media presence

Chris Koch

Following” is a non-threatening way to build up your network of contacts without having to know any of them. You’re better off getting a dedicated tool that lets you manage the flow of information. There are all sorts of opinions about whether LinkedIn or Facebook is better for business contacts. I hope this post is helpful.

article thumbnail

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

This is the number of articles or blog posts that mention the product or service measured against the trend in sales. The only effective argument I’ve heard recently is that we embed calls to action in social media that drive readers to a landing page where we capture their information and start nurturing them as leads.