Remove contact help

B2B Marketing Traction

article thumbnail

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. But, should you really do this?

Linkedin 100
article thumbnail

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”). The Internet has made information about the competition more accessible for researchers. Contact New Incite today. Photo from Flickr by James Cridland.

Analysis 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Get a Jump on Your Competition with Pre-Launch Marketing

B2B Marketing Traction

Putting in an early effort can help you get a jump on the competition. I’ve written about this topic before when I described how I got results for a startup that contacted me three weeks before launch (read my previous post, Why Product Launch Plans Need to Include Social Networking ). Do you need help with start-up marketing?

Planning 100
article thumbnail

Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

They think that all they need to do is get the word out about a product or service and people will buy. Validate the need for your product or service. The first and foremost thing to do is validate the need for your product or service with the people you think will be using it. Contact New Incite today.

Analysis 100
article thumbnail

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. When (not if) people follow you, you need to deliver content and information consistently. Contact New Incite today.

article thumbnail

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

A professional services company found me online last week and inquired about my outsource marketing services. I provided some information, but they decided to hire a sales person instead of investing in marketing. Provide links to your and others’ content about your products, services and industry.

article thumbnail

Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

I believe that marketing staffing is becoming more like IT (Information Technology) staffing. Some smart ad agencies are transitioning to become managed service providers of marketing, so that can act as a one-stop shop for for their SMB (small to medium sized business) clients. Have you been outsourcing more of your marketing?