SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. Providing valuable information, advice, and entertainment incentivize subscribers to follow what your business is up to.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. Big data is vital in the functionality and productivity of an organization’s web presence.

Email Marketing 272

Email Marketing Campaigns Marketing Budget Paid Search Agency 272

NuSpark Consulting

FEBRUARY 26, 2023

Leads are potential customers who have shown an interest in a product or service, and lead generation is the process of identifying, attracting, and converting these leads into paying customers. A lead magnet is an incentive that marketers offer to potential customers in exchange for their contact information.

Lead Generation 130

Lead Generation Marketing Budget Lead Scoring Lead Ranking 130

SendX

MARCH 3, 2021

Yet, many marketers use no-reply email addresses in various ways, from automating contact form responses to full email marketing campaigns. While these are helpful for the marketer — who wants to avoid a crammed inbox — they can harm your email marketing efforts and your general brand image at large.

Autoresponders 294

Autoresponders CAN-SPAM Customer Satisfaction Deliverability 294

Martech

OCTOBER 31, 2023

Sometimes, they contain crucial information — like details about a meeting. The first step to ensure delivery is to follow basic email good practices: Use a reputable email service provider. Your email service provider support forum is a good place to start. Your contact information, including your phone number.

Work Management 98

Work Management Marketing Automation Services Marketing Management Deliverability 98

Martech

DECEMBER 27, 2023

Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs). Include your full name, title, company name, and contact information. You can try it for smaller mailings under 2,000 leads, but I’d recommend being careful with that. In the worst case — in the spam folder.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

Zoominfo

OCTOBER 13, 2023

For example, signing up to a mailing list on a website is the first action, and affirming that consent through a confirmation email link is the second action. Implied consent, in this context, means that the product or service you intend to market will be directly related to the business needs of your target audience.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Zoominfo

JANUARY 12, 2023

You can send electronic mail or make live direct marketing calls to businesses with a legitimate interest in your offer, product, or service. However, there is a B2B exemption for electronic mail messages sent to corporate subscribers. If requested, you are also obliged to provide your contact details.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

SocialPilot

JANUARY 29, 2024

We are here to help you unravel the secret ways how to contact influencers & compel them to say YES to your enchanting proposal. This gives them more power to reach their target audience with their product and services. It helps us reach the individual with a proper disclaimer about the possible collaboration.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. What is an AI copilot?

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Biznology

NOVEMBER 2, 2020

A content offer is the most effective way to persuade visitors to give you their contact information. Offer a research report, a guide, a case study—something that will help them address their current challenges. A variety of services have sprung up to automate the company-identification marketing process.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Marketing Insider Group

FEBRUARY 22, 2021

Today, most people and business buyers look for products and services online. For this reason, it’s important that the information that people find online about your business is accurate. A Google my business listing helps your company to show up in local Google searches and maps. There is no charge to use the service.

Google 284

Google Business Ideal Customer Profiles Work Management 284

ClickDimensions

OCTOBER 24, 2023

– Source In this blog post, we will explore the best practices for data hygiene that can help you maximize the effectiveness of your marketing efforts. It involves removing duplicate records, correcting errors, updating outdated information, and ensuring that the data is complete and consistent. Need help getting started?

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

Webbiquity

MARCH 14, 2019

A simple blacklist check can help you determine if you’re already on a blacklist. By contacting the ISP that has blacklisted you, you can learn precisely what practices are putting you in the spam folder, and how to stop them. The information is then added to the user profile on your list. Segmenting Your Mailing List.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

Zoominfo

JUNE 26, 2019

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Verify the emails in your B2B database by emailing contacts regularly. This is a marketer’s worst nightmare.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. Sponsored post. Examples of Useful Trigger Events. Hiring Surges.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Mailmunch

MARCH 29, 2021

Let’s talk about why you should consider free email marketing services for your brand. Promote products, services, and events. Coupled with the fact that over 50% of consumers prefer brands to contact them via email, it’s easy to see how this type of marketing can be a powerful driver for success. What is Email Marketing?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Zoominfo

SEPTEMBER 25, 2019

Direct mail is one of the very first outreach strategies employed by businesses. But, direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ). 5 Unique B2B Direct Mail Campaigns from Topline Film. Keep reading!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Optinmonster

APRIL 4, 2024

Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. Constant Contact 2. How to Choose the Best MailChimp Alternative 1.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Webbiquity

JANUARY 17, 2020

That said, the General Data Protection Regulation (GDPR) legislation that came into effect back in May 2018 has meant some big changes to email marketing and how businesses contacted potential and existing customers. What does your email marketing service offer? Check out what services your email marketing provider offers.

Email Marketing 300

Email Marketing Campaigns Opt-in Planning 300

ClickDimensions

FEBRUARY 1, 2023

This includes how to use SMS campaigns to organize volunteers and promote your services. Sending a customized SMS is an excellent way of helping them focus on their mission and collaborate with your nonprofit organization. An SMS campaign can yield excellent results that, in turn, could help those in need.

SMS 96

SMS Planning Paid Search Agency Work Management 96

Marketing Insider Group

NOVEMBER 3, 2020

Think about how to provide value for your existing customers with informational content as well as how to use them as a content source. Informational content can be a great way to drive sales and conversions too. The information included in this free course is on par with content in premium SEO courses costing thousands of dollars.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Zoominfo

APRIL 1, 2018

Here are four sure signs your B2B database could use a little help. The skeletons of old contacts keep piling up and cluttering your operations. These inactive contacts are hurting your campaigns and skewing your results. When a lead comes in, the name automatically gets entered into your contact database.

Contacts 207

Contacts Zoominfo B2B Sales Buyer Personas 207

Launch Marketing

JULY 1, 2020

Raise the bar on your next product or service launch by using our comprehensive B2B Product Launch Toolkit, including all the steps necessary for successful launch liftoff. Verify Your Contacts. Make contact verification a priority. It could almost be said that companies can’t afford not to ensure their contacts are verified.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

Launch Marketing

JULY 1, 2020

Raise the bar on your next product or service launch by using our comprehensive B2B Product Launch Toolkit, including all the steps necessary for successful launch liftoff. Verify Your Contacts. Make contact verification a priority. It could almost be said that companies can’t afford not to ensure their contacts are verified.

B2B Marketing 115

B2B Marketing Campaigns Marketing Budget Planning 115

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? Apple’s MPP was established with the intention that their customers have more control over their contact information.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. [It How will it work? Source: Ryan Jones.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Vision6

AUGUST 3, 2021

What is Apple Mail privacy protection? It will present Apple Mail users with the options to “Protect mail activity” or “Don’t protect mail activity”. If they choose not to protect their activity, there won’t be any change to their email service. That being said, Apple Mail now accounts for 38.9%

Privacy Protection 105

Privacy Protection Privacy Email Marketing Planning 105

Rev

MAY 10, 2023

Exegraphic data is any type of data point that gives you information on how a company operates and executes its mission. You can use this type of information to identify accounts similar to those already converted, increasing the likelihood of success for your account-based marketing tactics. How do you do this?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Binary Demand

JUNE 22, 2023

In this article, we will look at the critical role of data in unveiling effective B2B lead generation solutions and how it enables businesses to make more informed decisions, improve customer targeting, and ultimately drive revenue growth. Accurate and relevant contact information is critical in B2B lead generation.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

PureB2B

MAY 30, 2022

Look, we know that the concept of buying business mailing lists often gets a bad rap – though not entirely without justification. See, Business-to-business mailing lists are an essential component to any B2B company’s success. You can’t sell your products or services without contact information for your leads.

Buy 62

Buy Burn Rate CAN-SPAM Vendors 62

Optinmonster

APRIL 29, 2022

Lead generation is as simple as telling people what you do and how you can help them. Lead generation is as simple as telling people what you do and how you can help them. A lead is someone who is interested in buying your product or service. Then ask if they know anybody who might also benefit from your product or service.

Lead Generation 100

Lead Generation Lead Ranking Generation Lead Scoring 100

KEO Marketing

NOVEMBER 21, 2017

After surveying 130 B2B marketers from small- to medium-sized organizations, the study found 84% of participants agreed on the importance of using inbound and outbound marketing services in tandem. Regarding budget allocation, the results show respondents spent slightly more on outbound marketing services.

Allocation 54

Allocation Service Account Based Marketing Planning 54

PureB2B

MAY 30, 2022

Do you send piles of unwelcome junk mail while making multiple cold calls per day? Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? However, they’re primarily using these databases to find contact phone numbers, mailing addresses, and email addresses.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

Lake One

APRIL 18, 2023

The same report suggests that while the number of apps and devices to help “connect” us grew, it also reduced the time spent consuming information, stressing us out and leading to digital fatigue. Here’s where direct mail, from print to gifts, can allow you to create context and break through the noise.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Optinmonster

DECEMBER 22, 2020

Email service providers like Google and Yahoo are cracking down on spam to better serve their customers. Your email service providers look at your engagement levels and recipient behavior when deciding which emails make it to the inbox, and which go to spam. Otherwise, you’re leaving revenue needlessly on the table.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

QuanticMind

OCTOBER 9, 2023

The resulting data can empower you with a sense of how successful it was—insights that can help you understand the effectiveness of your copy and the attractiveness of your offer in terms of delivering value and inciting action. For example, let’s say you’re running a promotion for your new whitepaper on Facebook, LinkedIn, and Google.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74