Remove contact help

ViewPoint

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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

Here is a check list to help you see how you’re doing: DEFINE A LEAD: Does every department in your company share a common definition of a lead? Many of the company names had no contact associated with the record. Nurtures are the right company and the right contacts but it is not the right time. Guess what?

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The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

ViewPoint

As an example, PointClear targets two contacts within each account location. These contacts are worked until completed or until the contact cycle is exhausted. We start the cadence once a contact is validated, and we work it to arrive at a disposition. Targeted contacts per account. Voicemail #3. Productivity.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

ViewPoint

A new era of accountability starts in 2017 and nurturing (additional contact using multiple touches and multiple media—including phone, voicemail and email—across multiple cycles) is well worth the time and modest increase in expense. These are contacts past the point of diminishing return on a given touch cycle. I can help.

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How to Leave Voicemails that Generate Results

ViewPoint

What challenge or pain are they likely to be dealing with that you have helped a similar company solve? 35 – 45% of targets will not respond to your first cycle of contacts. You will reach most of them in the second and third cycle of contact – and they will then be even better prospects. Don’t over-invest.

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Beyond Cadence—The Importance of All Outcomes

ViewPoint

So, I know voicemail and email as a part of the contact cadence works. If effectively nurtured, over two contact cycles, 27% will become SQLs. Note that contact cycles vary by solution but typically a contact cycle is six weeks to three months. About 25% of the outcomes will become true nurture dispositions.

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How to Blow $100,000 on a Lead Generation Campaign

ViewPoint

He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). 100,000 companies with up to three executive contacts in the right companies (no email addresses). Environment questions help answer the following: Should we compete? Can we win?

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Get 3X B2B Marketing ROI by Nurturing Leads

ViewPoint

Making additional contact using the right cadence (multiple touches and multiple media including phone, voicemail and email across multiple cycles) is worth the time and money it takes. These contacts need to be worked, even if they’re past the point of diminishing return in a given touch cycle. The numbers speak for themselves.