Remove contact help

The Effective Marketer

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Maximizing Marketing Spend with Attribution Models

The Effective Marketer

Marketing automation solutions reviewer , Software Advice, created this video guide recently to help guide businesses along this uncertain terrain. This method maps channels and content along your customer journey, then identifies those with the highest rate of success for moving contacts to conversion. Click to Play.

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How to Build a Lead Scoring Program

The Effective Marketer

To measure fit, she recommends using questions that help decide if the potential buyer is a match the company and its products. To create these metrics, first map out your buying process pipeline – from first contact, for example, to fills out online quote form. Then, what to do with the scores once they are determined.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system.

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Outlook Productivity Tips « The Effective Marketer

The Effective Marketer

I hope at least one of these tips can help you get more from Outlook. On the next screen click on the “filter” button and in the filter dialog box click on the “from” button and select the person’s name from the contact list. Leave ‘type of view’ as table and hit OK. Hit OK and exit back to your inbox. Play around and choose wisely.

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tools of the trade: webinars and online presentations

The Effective Marketer

Although often outside the marketing/sales spectrum, there are tools out there that may not only help with webinars but can also help with the needs of the tech support and professional services departments. I hope these simple tips will help you with your webinar initiative! Why not kill three birds with one stone?

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How Viral Marketing Can Kill You

The Effective Marketer

His intent was to get people to watch the video, and contact him for a speaking engagement. It was really a rotating slide show with background music and some inspiring text on top, nothing fancy but was well done. You can watch it at www.thetimemovie.com. Did he get what he wanted? Well, yes and no. In the first couple weeks.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Sponsor logo nicely placed helps give authority to the email. Big lead-in helps keep users reading. Right side bar basically empty, not helping much. What I Don’t Like: A lot of copy in this email in a space that makes it look cramped doesn’t help the reader. Big but concise lead-in.