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A creative director’s take on marketing strategy and tactics

Sales Lead Insights

and that helped us talk them out of it. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Lead generation is a top objective of B2B marketers. Mac: Clients give us all sorts of input, right? Peter: “All sorts” is a good way to describe it.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

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She helps our clients build and maintain relationships with their prospects and customers through email, newsletters, landing pages, blogs and more. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. People skim and scan when reading online.

How to Improve Your Marketing Automation ROI

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By itself, a MAP can help marketers refine their targeting and the assignment of specific content to prospects; together these drive greater response rates. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. No MAP / No Processes.

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B2B Lead Generation: Getting on the same page

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Here's a first draft of a glossary I gave one of my clients to help them get started writing theirs. Contact: A person at company or contact name on a database. Database: A listing of contacts at specific companies and facilities which is available for ongoing use. Decision Maker: A contact who makes or approves the final decision to buy. Influencer: A contact who recommends or influences the buying decision. Inquirer: A contact who has responded to our company’s marketing (Website, direct marketing, exhibits, advertising, etc.). Or is it?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. normal point of sales/marketing contact. Broaden your points of contact. Technology will help marketers.

B2B Marketing Automation: Crawl, Walk, Run, Win

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B2B marketing automation, if done right, is an efficient and cost-effective tactic for engaging your prospects and helping them move forward in their buying process; ultimately generating more of the qualified, sales-ready leads that your salespeople and channel partners need to meet your company’s sales, revenue and growth goals. The good news? Step 1: Develop Personas and Related Content.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

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Marketo provides the tools, thought leadership, and best practices to change how Marketing and Sales work, and how they work together, to help companies adopt RPM and accelerate predictable revenue growth. The following two data points help to tell the story: 52% of Sales reps do not achieve their Sales goals ( CSO Insights 2010). Jon, you mentioned the "Revenue Cycle."

B2B marketing automation: An interview with Will Schnabel

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They’re looking at marketing automation’s increasingly robust capabilities and how they can help educate buyers in a way that nurtures relationships… and delivers sales-ready opportunities. And the consulting capabilities around our solutions have also matured rapidly, with proven methodologies emerging that help a client crawl, walk, and then run - over time - with marketing automation.

B2B marketing and lead generation campaigns: Expert tips

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Worth considering: Need help getting your B2B lead generation and lead nurturing campaigns designed, implemented or improved? If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. This is another in an ongoing series of tips from experts in.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. normal point of sales/marketing contact. Broaden your points of contact. Technology will help marketers.

Email tips from one of our B2B lead generation and marketing automation experts

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Worth considering: Need help getting your B2B email designed, delivered, opened, read and acted-upon? If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Altaf Shaikh. First up is Altaf Shaikh , our email expert. Learn more here.

Is social media effective for B2B lead generation?

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Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. What’s all this have to do with social media? about a survey they recently conducted. Not bad!

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

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B2B Contact – Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing. NetProspex – The world’s most accurate and fastest-growing sales and marketing database, helping B2B decision makers find, reach, and connect with nearly 14 million targeted sales prospects. January 26, 2010 - Boston/Waltham. 8:00 am to 10:00 am. Can’t make it?

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Graphic design tips from one of our experts

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Worth considering: Need help designing your B2B lead generation and lead nurturing campaigns and content? If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. This is another in an ongoing series of tips from experts in. Less is more.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. normal point of sales/marketing contact. Broaden your points of contact. Technology will help marketers.

Learn the secrets to generating more B2B leads and sales for less

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B2B Contact - Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing. NetProspex – The world’s most accurate and fastest-growing sales and marketing database, helping B2B decision makers find, reach, and connect with nearly 17 million targeted sales prospects. Boston/Waltham New York City. And only do what works.

B2B Email Marketing: Interview with Stephanie Miller

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Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. The Golden Rule of email marketing is to treat your subscribers the way you would like to be treated – only sending them information that is relevant, timely and helpful. For free trial downloaders, send a series that guides them through getting started and then to exploring cool features that you know help close a deal. Yikes! Avoid high frequency.

Looking for a roadmap to more revenue? Read this book!

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Kristin Zhivago is a revenue coach who helps CEOs and entrepreneurs increase their bottom lines by understanding what their customers want to buy and how they want to buy it. The book is formatted in logical steps to help you discover and document your customer's buying process, so that your sales and marketing efforts can be redesigned for how your buyers want to buy. The good news?

Buy 9

B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

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Dianna helps businesses with their B2B marketing communications content strategy and implementation. The job description did not address the most important fact: that marketing’s job is to help sales do their job – i.e., get results! If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. My guest today is Dianna Huff of DH Communications. Second, strategy doesn’t match the objective. Please tell me more about that.

Increasing B2B Lead Management ROI: 4 Key Performance Indicators

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Developing and offering information that meets the needs of your prospects, particularly as they move from awareness to inquiry to consideration and on to purchase, is essential both for getting prospects to identify themselves to you and for helping move your prospects forward in their buying process. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Lead scoring. Content. Nurture early-stage buyers.

Your B2B Lead Generation Budget: Start by Cutting It Into Thirds

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Improving your website so it does a better job of helping visitors move from awareness to inquiry to consideration to purchase (Help yourself to my complimentary Web site design checklists for B2B marketers.). If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Here is a simple and effective way to allocate your business-to-business lead generation budget. Use it to fund: Building a well-targeted list of prospective customers.

The B2B Lead Generation Benchmark Study Report: Useful data and advice

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Are you looking for data to help justify a bigger budget or more resources for your B2B lead generation programs? This report will help you figure out what you can do to boost your short term leads and sales results before the year is over. And if you are starting to plan and budget for next year’s B2B lead generation programs and campaigns, the report will help guide your decisions on how to get the best results in 2010. Are you looking for advice you can use to make your B2B lead generation programs as productive as they can be? Yes, I’m one of them!).

Get up to speed on B2B marketing automation in an hour for free

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B2B Contact – Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing. NetProspex – The world’s most accurate and fastest-growing sales and marketing database, helping B2B decision makers find, reach, and connect with nearly 14 million targeted sales prospects. December 15, 2010 - 2 :00 p.m. EDT (GMT-4).

Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman

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Is there anything else marketing professionals should know about to help drive sales results for their company? If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Please clarify what “sales and marketing alignment&# means.

Be my guest at B2B Marketing University in Dallas on June 23, 2010

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This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. What: B2B Marketing University.

Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

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This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. What: B2B Marketing University.

B2B Marketing University: See you in Palo Alto on April 7th…

Sales Lead Insights

This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. No product pitches. Just learning.

Marketing-for-Leads Guide: Step 9 – Who are your best prospects?

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Step 9: Target the best companies and contacts with your lead-generation efforts. Determine who has the business problem your products and services address, both at the level of companies and at the level of contacts within those companies. This information will help you find similar companies and decision-makers to target with your marketing efforts. Profitability.

Marketing-for-Leads Guide: Step 9 - Who are your best prospects?

Sales Lead Insights

Step 9: Target the best companies and contacts with your lead-generation efforts. Determine who has the business problem your products and services address, both at the level of companies and at the level of contacts within those companies. This information will help you find similar companies and decision-makers to target with your marketing efforts. Profitability.

Are you marketing to the federal, state or local government in the USA? Then you need to read this new book

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The author, Mark Amtower, is the business-to-government (B2B) specialist that I turn to again and again when my clients need help with marketing and selling to the government. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. If you are a business marketer looking for leads and sales from the federal, state or local government, this book is "must read.". You can buy it or order it from your favorite bookstore or online bookseller.

In British Columbia? Consider attending a live, half-day workshop about driving more leads and sales with marketing

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How to nurture or “date” your longer-term prospects until they are ready to buy—leveraging marketing to help them move from awareness to inquiry to consideration and purchase. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. February 22 - Kelowna, BC. February 23 - Victoria, BC. February 24 - Vancouver, BC. Which lead generation tactics are working best today, and which should you avoid. All I can say is it was AWESOME!!!

Mac McIntosh Announces our New Division for Implementing Lead Generation: AcquireB2B

Sales Lead Insights

I thought that as reader of this blog you might be interested in hearing more about a new resource for helping you drive more leads and sales, more efficiently and at lower cost, by leveraging the power of marketing automation: AcquireB2B – Driving leads & sales with marketing automation™ Three Ways to Learn More. Mac McIntosh Inc has provided consulting and speaking/training related to helping companies like yours generate more qualified leads and drive more sales using the latest B2B marketing strategies, tactics, media and technology since 1990.

B2B e-newsletters: Three bits of advice

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Including fewer, shorter articles in more frequent e-newsletters is usually gets better results than including more, longer articles in less frequent e-newsletters. (E-newsletters with fewer, shorter articles are easier to get completed and sent out, and more frequent newsletters help keep your company and its products or services in sight and in mind.). If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

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B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto

Sales Lead Insights

If you are a B2B marketer or are responsible for B2B lead generation, do not miss this free, half-day seminar on March 3, 2010 at the Westin Grand Hotel in Washington, DC or April 3, 2010 at the Crowne Plaza Cabaña Hotel in Palo Alto, CA, This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

B2B Marketing University 2010 Kicks Off March 3rd in Washington DC

Sales Lead Insights

This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC. No product pitches. Just learning. Register today.

Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th

Sales Lead Insights

If your answer is yes, I recommend that you sign up for this live, one-hour webcast on January 27, 2010 at 2:00 pm EST. Lead Gen in 2010: Learn What is Working Best Right Now is an information-packed, one-hour webcast which will highlight: The latest trends in B2B lead generation, and how you can leverage them; Which lead generation strategies and tactics are working best, and which no longer work for enterprise companies like yours; The pros and cons of various marketing media, and which will help you get better lead generation results.