| | | Sales Lead Insights | |  Contact + Help | 40 articles |
| Page 1 of 1 | Previous | Next | SALES LEAD INSIGHTS OCTOBER 24, 2011 How to Improve Your Marketing Automation ROI By itself, a MAP can help marketers refine their targeting and the assignment of specific content to prospects; together these drive greater response rates. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Effective B2B marketing processes plus automation yield outsized returns. The magic lies in realizing higher conversion rates throughout the Sales cycle. It’s not about generating more leads; it’s about identifying the right leads. | SALES LEAD INSIGHTS JULY 26, 2011  B2B telemarketing: An interview with Michael Brown Smart callers call to learn what the prospect’s organization is trying to accomplish, and to see if the caller’s product or service would be helpful. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Cold callers call to pitch. Well put. | | | | | |
| SALES LEAD INSIGHTS JUNE 17, 2011  B2B marketing automation: An interview with Will Schnabel They’re looking at marketing automation’s increasingly robust capabilities and how they can help educate buyers in a way that nurtures relationships… and delivers sales-ready opportunities. And the consulting capabilities around our solutions have also matured rapidly, with proven methodologies emerging that help a client crawl, walk, and then run - over time - with marketing automation. | SALES LEAD INSIGHTS JULY 9, 2012 B2B Lead Generation: Getting on the same page Here's a first draft of a glossary I gave one of my clients to help them get started writing theirs. Contact: A person at company or contact name on a database. Database: A listing of contacts at specific companies and facilities which is available for ongoing use. Decision Maker: A contact who makes or approves the final decision to buy. Influencer: A contact who recommends or influences the buying decision. Inquirer: A contact who has responded to our company’s marketing (Website, direct marketing, exhibits, advertising, etc.). Or is it? | SALES LEAD INSIGHTS APRIL 13, 2009 Is social media effective for B2B lead generation? Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. What’s all this have to do with social media? about a survey they recently conducted. Not bad! | | | | | | | | |
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SALES LEAD INSIGHTS | SUNDAY, JANUARY 16, 2011  Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work
B2B Contact – Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing. NetProspex – The world’s most accurate and fastest-growing sales and marketing database, helping B2B decision makers find, reach, and connect with nearly 14 million targeted sales prospects. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. January 26, 2010 - Boston/Waltham. 00 am to 10:00 am. MORE >> -
SALES LEAD INSIGHTS | WEDNESDAY, MAY 18, 2011  Measuring and Managing Marketing ROI: An interview with Jim Lenskold
Marketing earns credibility when it leverages measurement insights to improve targeting, contact strategy, marketing mix integration, and offers. Measurements and performance analysis must drive good business decisions, helping to diagnose problem areas that can be addressed. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Jim’s company has published several research studies covering marketing metrics and ROI. Am I right? MORE >> -
SALES LEAD INSIGHTS | MONDAY, NOVEMBER 16, 2009 B2B Copywriting: Interview with Miller McMillan
We need to quickly communicate how our product or service meets a need, solves a problem and helps an organization move forward. In other cases, a fresh approach from a highly versatile writer who “gets it&# may be helpful. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Miller has worked with such clients as CNN, Hughes, Nestlé, Avery and Microsoft. Am I right? Absolutely. Benefits are everything. Love subheads. MORE >> -
SALES LEAD INSIGHTS | TUESDAY, NOVEMBER 3, 2009 B2B Email Marketing: Interview with Stephanie Miller
Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. The Golden Rule of email marketing is to treat your subscribers the way you would like to be treated – only sending them information that is relevant, timely and helpful. For free trial downloaders, send a series that guides them through getting started and then to exploring cool features that you know help close a deal. Yikes! Avoid high frequency. MORE >> -
SALES LEAD INSIGHTS | MONDAY, NOVEMBER 9, 2009 Your B2B Lead Generation Budget: Start by Cutting It Into Thirds
Improving your website so it does a better job of helping visitors move from awareness to inquiry to consideration to purchase ( Help yourself to my complimentary Web site design checklists for B2B marketers.). If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Here is a simple and effective way to allocate your business-to-business lead generation budget. Use it to fund: Building a well-targeted list of prospective customers. MORE >>
- Increasing B2B Lead Management ROI: 4 Key Performance Indicators SALES LEAD INSIGHTS | WEDNESDAY, FEBRUARY 10, 2010
- Want To Generate More Leads? Leverage Your Prospects’ Five Senses SALES LEAD INSIGHTS | MONDAY, AUGUST 31, 2009
- B2B Marketing Automation: Crawl, Walk, Run, Win SALES LEAD INSIGHTS | MONDAY, MAY 23, 2011
- Email tips from one of our B2B lead generation and marketing automation experts SALES LEAD INSIGHTS | WEDNESDAY, MAY 25, 2011
- Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo SALES LEAD INSIGHTS | THURSDAY, MAY 12, 2011
- An Interview With Mike Damphousse About B-to-B Appointment Setting SALES LEAD INSIGHTS | MONDAY, SEPTEMBER 28, 2009
- B2B marketing and lead generation campaigns: Expert tips SALES LEAD INSIGHTS | TUESDAY, MAY 31, 2011
- Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th SALES LEAD INSIGHTS | FRIDAY, APRIL 16, 2010
- B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff SALES LEAD INSIGHTS | TUESDAY, DECEMBER 29, 2009
- B2B e-newsletters: Three bits of advice SALES LEAD INSIGHTS | TUESDAY, FEBRUARY 23, 2010
- Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman SALES LEAD INSIGHTS | MONDAY, JUNE 21, 2010
- Learn the secrets to generating more B2B leads and sales for less SALES LEAD INSIGHTS | FRIDAY, JANUARY 7, 2011
- Get up to speed on B2B marketing automation in an hour for free SALES LEAD INSIGHTS | MONDAY, DECEMBER 6, 2010
- B2B Marketing University: See you in Palo Alto on April 7th… SALES LEAD INSIGHTS | WEDNESDAY, MARCH 24, 2010
- B2B Marketing University 2010 Kicks Off March 3rd in Washington DC SALES LEAD INSIGHTS | MONDAY, FEBRUARY 8, 2010
- Business Software Marketers: Finally a Conference Designed Just For You! SALES LEAD INSIGHTS | FRIDAY, AUGUST 21, 2009
- Graphic design tips from one of our experts SALES LEAD INSIGHTS | THURSDAY, JUNE 2, 2011
- B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment SALES LEAD INSIGHTS | MONDAY, AUGUST 24, 2009
- Mac McIntosh Announces our New Division for Implementing Lead Generation: AcquireB2B SALES LEAD INSIGHTS | SATURDAY, JUNE 19, 2010
- The B2B Lead Generation Benchmark Study Report: Useful data and advice SALES LEAD INSIGHTS | THURSDAY, AUGUST 27, 2009
- B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto SALES LEAD INSIGHTS | MONDAY, MARCH 1, 2010
- Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th SALES LEAD INSIGHTS | MONDAY, DECEMBER 21, 2009
- Be my guest at B2B Marketing University in Dallas on June 23, 2010 SALES LEAD INSIGHTS | THURSDAY, JUNE 10, 2010
- Looking for a roadmap to more revenue? Read this book! SALES LEAD INSIGHTS | TUESDAY, MAY 10, 2011
- In British Columbia? Consider attending a live, half-day workshop about driving more leads and sales with marketing SALES LEAD INSIGHTS | FRIDAY, FEBRUARY 18, 2011
- Are you marketing to the federal, state or local government in the USA? Then you need to read this new book SALES LEAD INSIGHTS | SATURDAY, FEBRUARY 12, 2011
- Marketing-for-Leads Guide: Step 9 – Who are your best prospects? SALES LEAD INSIGHTS | MONDAY, MARCH 2, 2009
- Is social media effective for B2B lead generation? SALES LEAD INSIGHTS | MONDAY, APRIL 13, 2009
- Marketing-for-Leads Guide: Step 9 - Who are your best prospects? SALES LEAD INSIGHTS | MONDAY, MARCH 2, 2009
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