Paul Gillin

FEBRUARY 22, 2011

B2B is hot topic these days as marketers look for applied wisdom and operational frameworks to help them integrate social media into their existing organizational outreach efforts. Contact me at paul [at] gillin [dot] com. It’s a topic about which we are very passionate. We look forward to hearing from you!

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Sales Qualified Leads Case Studies Conference Amazon 50

Paul Gillin

FEBRUARY 7, 2011

Its press releases cite Julie Mossler, who appears to be an employee, as the contact. This company clearly needs some help in crisis communications, though. It’s tweaking the endings of the ads to make the tie-ins to charities clearer, and I suppose that helps a little. I don’t know who counsels Groupon about public relations.

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Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Contact information: Paul Gillin. Links and tweets are appreciated, but Amazon reviews will get you undying devotion.

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Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JULY 29, 2011

Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers. Monitor Social Conversations. Manage Social Content. Practice SEO. Measure and Analyze Social Activity.

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Paul Gillin

MAY 16, 2012

It is a tool, but companies should not lose that direct contact with customers. All this dialog has created a mountain of data and we have to figure out how to apply social analytics and who’s got the toolsets that can help us. There’s a risk of losing face-to-face engagement with customers and employees.

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Business Social Media Opinions CMO 50

Paul Gillin

JULY 8, 2010

Perhaps it will help you in formulating your own policy. In addition, if you are VP-level or above, make sure to contact <name withheld> of Oracle‘s Corporate Communications team to discuss work related blogs. Please contact blogs_us@oracle.com if you have questions regarding setting-up authorized blogging environments.

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Paul Gillin

JULY 15, 2011

In case you missed it, early last month a pair of new employees at Burson Marsteller, both of them veteran journalists, contacted a security blogger and offered to help him write and place an op-ed piece that exposed “sweeping violations of user privacy” by Google.

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Paul Gillin

NOVEMBER 24, 2010

In addition, if you are VP-level or above, make sure to contact Carol Sato ( carol. Please contact blogs _ us @ oracle. We do count on our employees to help us make sure that the Social Media Participation Policy is being followed. Your current management must approve your activities related to Oracle’s business. sato @ oracle.

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Paul Gillin

SEPTEMBER 8, 2010

Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return. It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product. The only hope for marketing is to become a valued source of advice.

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Paul Gillin

JUNE 17, 2010

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. It’s a camaraderie that is nurtured by personal contact.

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Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

OCTOBER 11, 2012

It’s a lost opportunity for you, too, because you’re missing the chance to create a professional contact. Success in social channels is all about helping other people. It’s disappointing when their click takes them to a skeletal profile page with no photo. Use Active Voice. Think of the Benefit to Your Audience.

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Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 6, 2011

A few of my more passionate social marketing friends contacted me and asked politely if I had lost my mind or something for issuing such a gloomy and pessimistic forecast at precisely the hour of social media’s triumph. I responded that no slight was intended.

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Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

MAY 27, 2010

It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer. Those metaphors are now a staple of every social network and provide a powerful incentive for participation.

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Communities B2B Work Management Marketing Management 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. He never heard from the rep again.

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