KoMarketing Associates

NOVEMBER 8, 2018

It’s also helpful to establish credibility by being quoted or cited as an expert in respected publications. Services like HARO (Help a Reporter Out) or a PR firm can help brands get quoted in industry or news publications about relevant topics. External content should be educational, relevant, helpful, and of high quality.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. So yes, ungate some of your content. Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

APRIL 10, 2020

For many, the review of this past month or first quarter’s website performance reports won’t help the situations either. To help address this we’re looking at how we can update brand mentions in third party platforms. Times are difficult for digital marketing teams right now.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

AUGUST 10, 2017

A polished and complete Weibo profile can help you enhance your brand image and attract the right followers. If not, you will likely need help from a professional international marketing agency. Completely Fill out Your Contact Information. This will help people find you and follow you easily. Final Thoughts.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Paid Search Agency B2B 136

KoMarketing Associates

SEPTEMBER 27, 2018

By engaging with key contacts associated with link building opportunities, you can establish a relationship and build trust before actually reaching out directly. Start with identifying key contacts at the sites you’re targeting, then follow them on Twitter and engage with them on a regular basis. Align with Link Building Initiatives.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

APRIL 30, 2018

Utilizing a free trial and receiving a referral from a friend, colleague, or peer also appear to help customers during the decision-making process. The majority of customers (80 percent) said they prefer to be contacted via email during the buying process. Reaching Out to Customers During the Buyer’s Journey.

Consulting 161

Consulting Buy Peer-to-peer B2B 161

KoMarketing Associates

JANUARY 12, 2017

It’s a realistic outline of 8 steps to help you get started with this key piece to an overall digital marketing plan in China. Identify Your Location and Contact the Regional Baidu Reseller. For companies with locations in China, they need to contact the local Baidu division or resellers directly. Get Your Chinese Website Ready.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

It’s a realistic outline of 8 steps to help you get started with this key piece to an overall digital marketing plan in China. Identify Your Location and Contact the Regional Baidu Reseller. For companies with locations in China, they need to contact the local Baidu division or resellers directly. Get Your Chinese Website Ready.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

APRIL 25, 2017

Facebook Lookalike custom audiences take a contact email list you upload and creates a new audience based on your list that is similar to the people on it. Time and time again, regardless of the business and its goals, Lookalike custom audiences tend to perform exceptionally well, if not the best, out of all other audiences.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

MARCH 2, 2017

As more marketers look to better understand the customer journey, previous research suggests that marketing automation may help them achieve their goals. About 64 percent of high-performing marketers send automated emails to their contacts at least once per week. Marketing Automation and the Customer Journey.

Video Marketing 120

Video Marketing Mobile Advertising Mobile Marketing Acquisitions 120

KoMarketing Associates

JUNE 14, 2016

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. Contact Information. How are leads going to be able to talk to your employees if they don’t know how to contact them? LinkedIn Pulse. Final Thoughts.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin B2B Marketing 120

KoMarketing Associates

JUNE 30, 2015

Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. While the manual review of a website’s “Contact Us” page and organizational information should always be done, commercial resources and plugins help expedite the process.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

MAY 17, 2016

When we help our clients identify guest blogging opportunities that will drive a quality link, we typically turn to Moz’s “Domain Authority” as our copilot. The results returned from these searches, as seen in the image above, should lead you to a page with contact information. List contact information. Identify Opportunities.

Lead Ranking 131

Lead Ranking Lead Scoring Domain Guidelines 131

KoMarketing Associates

SEPTEMBER 13, 2018

If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content. Require an email address or contact information for big pieces of content, like ebooks and white papers. Part of this is making it more exclusive. Gathering Leads for Sales.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Ranking 152

KoMarketing Associates

APRIL 27, 2017

Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. You can build a specific list of companies or industries, but there are also tools in place to target specific users or users within your contact list. As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

NOVEMBER 12, 2015

Thorough contact information. For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. Relationships help create links and awareness of your content marketing initiatives. Easy to scan visual layout and organization. Image Source.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Please let us know your thoughts on Twitter , LinkedIn , or contact us today for more information and guidance! Content Marketing Budgeting Statistics.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

MAY 30, 2018

Generally speaking, these lists help organize specific target audiences in order to better focus tactics and digital marketing objectives. For a channel partner program, Twitter lists help in maintaining visibility and awareness online, with a goal of generating more visibility to important product updates and strategic communications.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

SEPTEMBER 12, 2017

With the help of advanced event automation solutions, event follow ups require much less manual work. The stat we found most shocking was that more than 73 percent of marketers are still using dated methods to capture contact info, data, and leads during events. How could marketers reduce the lag in following up with leads post-event?

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

KoMarketing Associates

JULY 11, 2019

It can also help you show up for more searches on LinkedIn, and it can help you attract local talent. There are dozens of content curation tools that can help you easily find great content to share. Call-to-actions help with this. Here are the custom call-to-action buttons now available for LinkedIn Pages: Contact Us.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

JULY 20, 2017

Marketers are connecting with their customers and prospects in multiple ways today, but is one method of contact more effective than others? Forty-seven percent like to work with a knowledgeable staff that is ready to assist whenever they need help and 42 percent prefer to be recognized or rewarded for their customer loyalty.

Marketing Report 120

Marketing Report Advertising Channels Forrester CMO 120

KoMarketing Associates

MAY 7, 2015

Believe it or not, more than a few times, we have learned in our first kickoff meeting(s) that that there is little more than a general contact form or relatively untraceable emails and phone numbers on the website. Analytics Help: Create, Edit, and Share Goals via Google. Contact Sales. General Contact Request.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

NOVEMBER 19, 2015

Plus, they have great contacts. Through eye tracking and mouse behavior, these tools capture data that can help you optimize your customer’s web experience. Sometimes, though, the right environs and context can help thaw a prospect or key contact enough to make some fact-finding easier. What Do They Say?

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

KoMarketing Associates

FEBRUARY 10, 2021

These features help improve usability and experience for the searcher. If the information appearing in a Knowledge Panel that is related to your company is wrong, you may be able to correct it by updating the information through Google’s knowledge panel help page. What Are SERP features? Local Pack. animals, people, etc.),

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

MARCH 7, 2017

This metric can be also be found in Google Search Console and helps define both direct and indirect improvements to brand awareness and overall SEO success. Third party contacts researched, contacted, and communicating with/added to network (via social media). Branded versus non-branded organic search referrals.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Ranking Lead Scoring 120

KoMarketing Associates

DECEMBER 12, 2019

This helps users find where you are located and again, can affect what searches LinkedIn decides to include your company in if the searches have geographic parameters. This could help drive more members to your own groups if you’re trying to grow them. There’s also a map and address section. Fill out All Available Page Fields.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

APRIL 13, 2017

A form submission comes in many forms: a quote request, a whitepaper download, catalog download or a contact form. No matter what the form is for, a well-designed one can help marketers gather people’s information. This type of feedback helps B2B marketers to continually optimize campaigns. Final Words.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

JANUARY 2, 2018

In an effort to ensure time can be invested in cross-training endeavors, try to add “holds” or other sensible reserved times to your calendar to help mitigate unsuspecting or last minute scheduling. For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Final Thoughts.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

MARCH 6, 2018

Organizations such as the Trustworthy Accountability Group (TAG) have created certification programs which help certify the digital supply chain so marketers can be confident that their programmatic campaigns are not being hijacked by bad actors.”. The good news is that solutions exist and more are being worked on to address this issue.

Advertisements 175

Advertisements Advertising B2B Marketing Work Management 175

KoMarketing Associates

MARCH 13, 2018

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. And while there are numerous discussions debating the value of a nofollow link directly for SEO, it’s still important to realize acquiring these links may still help establish and improve brand visibility.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

OCTOBER 25, 2013

That’s why it’s important to look for mutually beneficial situations where websites have an incentive to help you out. If there isn’t a dedicated section for submitting articles, try contacting a writer or web administrator and asking if there’s any opportunities to contribute. What are your favorite link building tactics?

Link Building 120

Link Building Ad Building B2B Trade Show 120

KoMarketing Associates

APRIL 25, 2013

Marketing automation can help you get there by enabling companies to streamline, automate, and measure marketing tasks and workflows. But what percentage of visitors complete your contact form? ” It provides numerous contact points for new prospects starting with very low barriers to entry. What is Marketing Automation?

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

MAY 15, 2018

Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. Be sure to showcase the results and how you helped them overcome their challenge and work toward success. Enter: case studies.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

FEBRUARY 4, 2016

Salespeople are commonly sent to events with no technology to help them keep track of conversations or let them know which of their contacts are there.”. B2B marketers should make events a key focus for 2016, but they need to make sure they have the right technology to help them use events to accelerate the pipeline.”.

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

KoMarketing Associates

MARCH 24, 2014

Why It’s Notable : Pairing with an impressive following, Cisco lets visitors of their profile know exactly what they will get from the brand if followed by including a helpful description as well as a few other key members of the Cisco social team to follow for additional information or outreach, giving the brand a bit more of a personality.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

MAY 28, 2015

Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks. 62% of organizations view customer experience provided through contact centers as a competitive differentiator ( source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 8, 2020

But talk about how you can help your target audience – about what you can do for them. Most people now also close their summary with a call to action and their contact information. It could get your content much more visibility, but it will also serve to demonstrate your expert and help you get more out of LinkedIn overall.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165