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Industrial Marketing Today

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Industrial Content Marketing with Purpose

Industrial Marketing Today

This interim action step moves them forward in their decision-making process and helps you collect leads that are more qualified. Your content must convince the reader of the value exchange before they’ll part with their contact information in exchange for your offer. See Industrial Marketing Content that Helps Buyers ).

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Using E-mail Marketing for Lead Generation

Industrial Marketing Today

To me, those contacts are prospects and not leads. This will help you gather lead intelligence that is important for segmenting and improving relevance. Next, make the content of your emails highly relevant based on behavioral patterns from your site after the contact receives your email. There is a difference.

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Content – The Biggest Hurdle in Digital Marketing for Manufacturers

Industrial Marketing Today

What I have learned is that these companies need help with content in digital marketing at many levels. Contact me if you need specific help or would like to chat about your digital marketing issues. At first glance, that may sound like an oversimplification of a bigger problem. This is not a new problem.

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Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0

Industrial Marketing Today

That statement may come as a shock to many site owners because they are convinced that sales leads will just roll in because their site includes a toll free number in a big bold font, there are links to the “Contact Us” page everywhere and/or there’s a RFQ form on the site. Do they need help finding the right part number?

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Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

If you are using an outside email service provider (ESP), at the very least, they should provide automated subscription management – one-click opt-ins and opt-outs, manage hard and soft bounces and suppress “do not contact” names so you don’t accidentally email them again. Check any rented list against your house list.

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Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

This, theoretically, delivers customer contacts on targeted topics – leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.).”. “My goal was, and remains, to own the space as the “thought leader&# for a wide variety of pertinent topics, technologies, etc.

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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

Visitors who sign up to download your white papers, eBooks and other free content definitely grow your list of contacts but calling them leads without taking the next step is premature at best if not a costly mistake. The step I’m referring to is ranking these new contacts and segmenting them according to pre-defined scores.