Remove contact help

Chris Koch

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Is the era of PR over?

Chris Koch

First, it focuses the agency on some clear goals—cranking out press releases and getting press mentions—and gives the guard dogs a degree of separation that helps with risk management. This means that metrics are based on merely making contact and shoveling crap out the door rather than helping influencers meet their goals.

PR 100
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Want to get along better with sales? Find a way to work together.

Chris Koch

That can help, but salespeople and marketers need more concrete reasons to work together. Marketers can use those contacts to start building a larger context—the business issues that cross functional, corporate, and vertical boundaries. Marketing can help. Many organizations we talk to are baffled about how to bridge the gap.

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Sports Analogies Suck, Right?

Chris Koch

Teams’ interactions with the most loyal members of their fan base – season ticket-holders – consisted mainly of contacting them once a year for renewals. In the past, fans’ loyalty to sports teams was primarily a one-way street.

Loyalty 100
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Three steps for B2B marketers to build a personal social media presence

Chris Koch

Following” is a non-threatening way to build up your network of contacts without having to know any of them. You can “mass follow” my followers to instantly build up your network, or pick through the contacts individually (their bio information is included). I hope this post is helpful. It is offered in the spirit of the guild.

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Social media raises the bar for customer intimacy

Chris Koch

Social media increases the frequency of those kinds of contacts. I can’t help but think that as the different social media channels continue to evolve, customer intimacy is going to take a leap forward. But that doesn’t mean that the intimacy isn’t there. What do you think?

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How Facebook’s privacy disasters will change B2B marketing

Chris Koch

Reclaimprivacy.org is a small browser based program that practices a kind of benevolent vigilantism and helps you change your vulnerable privacy settings. There is a cottage industry developing out there for people who want to protect you from Facebook. It’s a great service, but it only reinforces the perception of Facebook as Big Brother.

Privacy 100
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How to create B2B social media policies

Chris Koch

Determine a policy for direct contact with key influencers. For example, Cisco has an e-mail alias called “internet postings” where employees can get help. The code of conduct is the “umbrella policy” for your social media policy; it does the heavy lifting for the more serious aspects of employee conduct (e.g., Ditch the legalese.