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B2B Marketing Traction

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Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. But, should you really do this?

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

Constant Contact was one of the first email utilities, and if you choose a template that is “mobile-friendly,” it should display well across devices. Do you want help getting better results from your email marketing? Contact New Incite today. Read their instructions for choosing a responsive design here.

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B2B Marketers Going Beyond Buyer Personas, Working with Sales

B2B Marketing Traction

Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ). Do you need help understanding your buyer and your buyer’s behaviors and creating marketing content that will sell? Contact New Incite today.

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4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. Don’t connect to someone to steal their contacts.

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SEO Has Changed, So Stop Your Whining

B2B Marketing Traction

Over time if your content is valuable enough, your contacts will click through to your valuable content, become engaged, and then convert to customers. Need help with your Inbound Marketing program? Contact New Incite today. People find you through your content that is optimized with the right keywords and phrases.

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Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. Engagement is what helps convince people to buy. Contact New Incite today.

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6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Contact New Incite today to start your competitive analysis and marketing plan. Is your industry new and fragmented?

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