Zoominfo

SEPTEMBER 29, 2019

To add insult to injury, executive-level assistants are trained to be gatekeepers. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. ZoomInfo’s B2B contact database can make your job easier. Leverage trigger events.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

Zoominfo

MARCH 26, 2019

Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye. How To Get Past The Gatekeeper 1. Keep reading! Free Trial 2.

B2B Sales 100

B2B Sales B2B Cold Calling Zoominfo 100

SalesIntel

JANUARY 4, 2022

Gatekeepers are excellent information sources if you know how to ask for it the right way. You might also contact someone who is aiding the decision-maker. If you call a company’s switchboard and ask for a decision-maker from high management, the gatekeeper will likely refuse you access. They look it up in the directory.

Work Management 98

Work Management Top of Funnel Mobile Marketing Marketing Management 98

Only B2B

MAY 13, 2022

Ask yourself if you actually know who you’re contacting and how you can help them before you make a call and go for gold. We’re talking about sales interaction tools and contact databases. There are three techniques to gain favour with gatekeepers: 1. Lay The Foundation. Email addresses that have been verified.

Top of Funnel 118

Top of Funnel Marketing Proposals B2B Sales Budget Programs 118

Hubspot

OCTOBER 5, 2021

Sales development representatives and gatekeepers. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. How to Get Past the Gatekeeper When Cold Calling.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Cold Calling 90

DiscoverOrg

APRIL 12, 2017

It’s easy to see the correlation between data accuracy and sales efforts: If phone numbers are correct and link sales reps directly to their buyers, they can spend more time talking to likely prospects at the other end of the line, rather than shaking down a phone tree of gatekeepers. 50% fewer encounters with gatekeepers.

ROI 224

ROI Sample Demand Generation Agencies B2B Sales 224

Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. Keep reading if you’re ready to bypass gatekeepers and set more meetings with the C-Level. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Marketing Insider Group

AUGUST 21, 2023

We’re at the point where customer-contact teams that don’t leverage AI face reputational risk. The logical next step for CX teams is to deploy chatbots as frontline problem-solvers for customers with relatively simple queries instead of just the standard website “greeters” or phone menu gatekeepers.

Marketing AI 192

Marketing AI Marketing & Strategy Top of Funnel Resource Management 192

SalesIntel

SEPTEMBER 21, 2023

However, not all contact information is created equal, and one critical element that often makes all the difference is having direct dial numbers. The Significance of Connect Rates in Your B2B Contact Database To understand the influence of a direct dial phone number, it’s first essential to comprehend the concept of connect rates.

Contacts 40

Contacts Allocation B2B Outreach 40

Zoominfo

JULY 29, 2020

So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. Executing your sales goals starts with getting precise contact data. B2B companies receive countless sales calls, which are usually filtered through an operator or phone system.

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

Zoominfo

AUGUST 5, 2020

Have you ever tried to set up a meeting with a senior-level contact? If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups! Website Insight Tracking.

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Zoominfo

FEBRUARY 17, 2021

And be prepared to answer the tough question: “How did you get my contact information?”. Anticipate gatekeepers (the jaded call operators). Tell them who you are and why you’re calling — include your name, company, location, phone number, and purpose for your call (truthfully). Do Not Call List”. Practice your cold calling script.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

SalesGrape

DECEMBER 3, 2023

Overcoming Challenges and Objections: Tips to Enhance Success in NHS Telemarketing Campaigns NHS telemarketing campaigns often face challenges such as gatekeepers who screen calls or objections related to budget constraints or existing contracts. When speaking to clinicians or GPs, emphasize patient benefits and improved care quality.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Hubspot

OCTOBER 26, 2022

Learn how to communicate with gatekeepers. Where an ideal customer profile represents a company you're targeting, a buyer persona is the model of the specific contact you're trying to connect with when prospecting. Personalize your outreach. Capitalize on your inbound marketing. Routinely ask for referrals. What is B2B prospecting?

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Your primary deal contact connects you with decision-makers Most B2B sales conversations happen with a “gatekeeper” — that initial contact who’s in charge of weeding out product or service options for a higher-up. Include any information your initial point of contact suggests.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. Accurate Contact Data . Job title.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. Accurate Contact Data . Job title.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Webbiquity

JUNE 20, 2017

Without consistent, complete, and correct contact data , your marketing team won’t reap the full benefits of your ABM initiatives. On top of key account data, accurate contact details will allow you to bypass gatekeepers and reach decision makers faster. Not convinced?

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Hubspot

DECEMBER 22, 2017

1) The Gatekeeper. The gatekeeper is usually an executive assistant or associate to the decision maker. If the gatekeeper is an executive assistant, you should know immediately by their title. Once you’ve identified the gatekeeper, you have a few options. Other options include selling to or working with the gatekeeper.

Allocation 99

Allocation Work Management Marketing Management Marketing Prospects 99

LeanData

OCTOBER 6, 2022

Don’t make the sales team gatekeepers of information your buyers want. . #2 New companies like TestBox allow buyers to play with test SaaS accounts without ever contacting the seller. . #3 Consider answering questions through video that you have traditionally left to a sales call. 2 Offer access to your platform pre-purchase.

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

DiscoverOrg

APRIL 25, 2017

Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. Myth 1: Contact lists = sales intelligence. Their information is only ever the bare minimum: contact names, phone numbers, maybe some email addresses.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

DiscoverOrg

APRIL 14, 2017

Using your gated marketing content to collect names and email addresses is always a great way to collect information; however, marketing’s budget and reach is limited, contact data collected decays over time , and it’s not always safe to assume user-generated data is accurate in the first place. How do you know who to engage first?

Cost 208

Cost Lead Ranking Buy Ad Building 208

BOP Design

APRIL 30, 2018

If you work in sales, then you know getting past the gatekeeper of an organization can be an insurmountable challenge. You have a product or service worthy of the attention of the business owner, but the gatekeeper won’t put the call through. You know who you need to talk to, so kindly ask the gatekeeper to put your call through.

Marketing Agencies 2 51

Marketing Agencies 2 Rules Cold Calling B2B Sales 51

Apollo

OCTOBER 2, 2018

Let’s Get Down to Business, To Tackle Your Ideal Contact Profiles (ICPs). Once you have your IAPs nailed down, it’s time to tackle your Ideal Contact Profiles (ICPs). Defining specific personas is vital because, when it comes to engagement, different types of contacts require different types of messaging. Gatekeepers.

Profiling 66

Profiling Contacts Paid Search Agency Companies 66

Zoominfo

OCTOBER 21, 2021

Think about how much contact and account data your sales team needs just to prospect. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. For most organizations, the problems behind launching a sales funnel are central to data management. Free Trial A Sales Funnel Has Four Stages: 1.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

APRIL 20, 2020

People are using their cell phones for business, and if your sales team has access to those numbers, they don’t have to deal with voicemails that are never checked or gatekeepers that won’t pass along their messages. Take a look at your contacts and upgrade your data to include mobile numbers if you don’t have them already.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Zoominfo

JULY 29, 2020

So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Executing your sales goals starts with getting precise contact data.

Cold Calling 100

Cold Calling Work Management Zoominfo Intent Data 100

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

NuSpark Consulting

JULY 23, 2017

Even after identifying the most likely prospective buyer, modern gatekeeping methods make contacting them prohibitive. As a fellow member of LinkedIn, you are able to see where their interests lie, what they’ve done in the past, and who their contacts are. The user can review and save these for contact at the right time.

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

Zoominfo

FEBRUARY 17, 2021

And be prepared to answer the tough question: “How did you get my contact information?” Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Anticipate gatekeepers (the jaded call operators). Do Not Call List” Your organization must have its own version of a “do not call list.”

Cold Calling 100

Cold Calling Guidelines Practices Work Management 100

SalesIntel

JULY 8, 2021

Why it’s important: Call-to-connect ratio is an indication of database quality and the sales rep’s ability to get past the gatekeepers. Finally, if the SDRs are using HQ numbers or being routed through switchboards, they might not be able to get past the gatekeepers. Get mobile numbers of prospects to bypass gatekeepers.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Zoominfo

APRIL 17, 2020

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo 2. Does HR act as a gatekeeper? Don’t forget about the all-important contact information. Don’t forget about the all-important contact information. Recruiting is like sales. Create Buyer Personas.

Ideal Customer Profiles 100

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 100

Optinmonster

APRIL 3, 2024

Signature: Providing Essential Contact Information and Social Proof End with a professional signature that includes your full name, position, company, and contact information. Do your research on them before you attempt to contact any influencer. Dig Deep for Contact Information At all costs, avoid using a general contact form

Outreach 70

Outreach Tips Marketing & Strategy Email Marketing 70

Navigate the Channel

NOVEMBER 30, 2017

At the very least, your representative should have the full name of the contact, the job title of the contact, and a basic understanding of the relationship between your two companies. If you are cold calling, then your representatives will likely run across gatekeepers rather than decision-makers.

B2B Sales 56

B2B Sales B2B Marketing Cold Calling Blast Campaigns 56

Marketing Craftmanship

MAY 13, 2020

If these predictions are correct, and people continue to reduce their interpersonal contact, here are some tactical suggestions involving three major categories of marketing activity. Snail mail, which for decades was blocked by executive gatekeepers, is now such a rare occurrence that personal letters often receive immediate attention.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Only B2B

MARCH 23, 2022

B2B appointment setting is a sales process that involves contacting potential buyers via several channels (phone, email, and social media) and qualifying and nurturing them in order to establish an appointment. A cold email is an initial email sent to recipients without any prior contact in order to initiate a business dialogue.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118