Zoominfo

JUNE 11, 2021

These statistics should not discount the lost businesses during COVID.). Reps need to pinpoint the right time to contact a prospect and perhaps even track specific days and times when someone is home versus in an office. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. Boost your sales with prospect nurturing According to Forrester Research, successful lead nurturing results in a 50% increase in sales-ready leads.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. One vendor to contact for assistance with the implementation and support should they be necessary.

Marketing Attribution 106

Marketing Attribution Enterprise Management Work Management Marketing Management 106

PureB2B

JUNE 23, 2022

Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”. Key B2B Buyer Journey Statistics to Learn From . The latest B2B buyer journey statistics should inform enhancements to your customers’ journey.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Content4Demand

SEPTEMBER 24, 2021

Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Heinz Marketing

AUGUST 20, 2021

A 2019 study by Forrester and Marketing Evolution found an estimated 21% of respondents’ media budgets were wasted as a result of bad data. You could also utilize progressive profiling to gather more of your important ICP and buyer persona data for your known contacts each time they visit.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

NetLine

JUNE 21, 2022

35% of the Job Levels that we track to produce our Consumption Gap statistics have consumption measures exceeding the average, including the C-Level. Our recommendation is that, before making first contact with a lead, B2B professionals should wait for roughly 48 hours. While the Consumption Gap sat at 33.3 hours). . Consultant.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

ANNUITAS

AUGUST 5, 2014

Let’s take a look at today’s sophisticated buyer according to the Demand Gen Report 2014 B2B Buyer Survey: 41% of B2B buyers state they are waiting longer to initiate contact with vendors than in years past. 68% stated the number of sources used to research their purchase has increased.

Top of Funnel 100

Top of Funnel Forrester Marketing Funnels B2B Sales 100

KoMarketing Associates

MARCH 24, 2014

Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. Constant Contact. Constant Contact excels with its abundance of activity. Followers: 247K.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Mereo

JUNE 29, 2023

Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. There you will find the basics, additional free resources and the ability to contact a Mereo expert.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

Conversica

SEPTEMBER 30, 2021

Also known as Conversational AI , this technology provides more personal interactions between potential customers, accounts, and contacts without having to engage an actual member of your company’s teams. This differs from other technologies which require a range of pre-determined conversation flows. Types of Conversational AI.

Marketing AI 52

Marketing AI Conversion Business Work Management 52

PureB2B

MAY 30, 2022

According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. This will help SDRs avoid wasting time chasing unqualified accounts.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Mereo

APRIL 21, 2022

But Oakland Athletics leadership had applied this statistical approach with such success and commitment, this once-underdog baseball team made the playoffs for four straight seasons. They were responding to the insights from a data-driven strategy called “sabermetrics.”. Sabermetrics had been around for a few decades already.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Contact us for a wide breadth of B2B technology & marketing solutions.

Planning 58

Planning Studies B2B Marketing Trends 58

Televerde

JANUARY 30, 2018

If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? If you have questions or want to partner with Televerde to generate demand and accelerate sales, contact us at info@televerde.com or 888-787-2829. [1] Forrester. Oct 2014. [2]

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Digital B2B Marketing

APRIL 2, 2013

As a results, B2B acquisition marketing often devolves into one of two places: Just getting a lead (really just some contact details, but I digress) into the marketing and sales machine. Sweeping up late stage contacts. Measure the impact of your overall marketing mix using sophisticated statistical models.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Valasys

MARCH 30, 2020

According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. The above statistics clearly reflect how ABM maturity and B2B Sales are Intertwined. Robert Hollier, Director of Consulting and CoE at MomemtumABM defines account-based marketing as follows: “ABM is not just getting quick results.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

BenchmarkONE

SEPTEMBER 16, 2021

If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. According to Forbes , around 40% of customers prefer self-service over human contact. The Takeaway.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, Instagram’s analytics tool fetches statistics about the impressions & reach of the posts. Instagram is a paradise for visual marketers.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

chiefmartech

JULY 14, 2020

Statistical Self-Similarity and Fractional Dimension. Meeting agendas appear within the Zoom UI and all notes are automatically sync’d with contact records in HubSpot’s CRM. It’s a fractal. Of course, practically speaking, the limit of useful measurement stops far short of infinity. It’s slick.

Work Management 76

Work Management Marketing Management Software Multi-Channel 76

Webbiquity

APRIL 20, 2010

Mark Brownlow answers objections to email marketing based on concerns about spam and social media using compellig statistics such as “email marketing generated an ROI of $43.62 Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. Why do email marketing? by Email Marketing Reports.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

ANNUITAS

SEPTEMBER 21, 2010

Neither help you get more fresh leads into your database – which is critical because most contact info expires at the rate of 20-30% per year”. However, if you look at the various studies that have been conducted by Sirius Decisions, Gartner, Forrester and others, up to 70-80% of generated leads don’t receive the proper follow-up.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Source: Constant Contact). year-over-year decrease in cost per contact, compared to a 0.2% Source: Forrester). Email Marketing. Hubspot , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

KoMarketing Associates

SEPTEMBER 14, 2013

The CEB recently released a statistic that “customers will contact a sales rep when they independently completed about 60% of the purchasing decision process.” In the same survey, Forrester expects the percentage of revenue to increase by 4–6%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KEO Marketing

MARCH 30, 2017

Source: Forrester Research). Here are a few statistics: 81% of shoppers conduct online research before making big purchases. Buyers today do not begin the buying process by contacting companies. To learn more or receive a complimentary review of your program, contact KEO Marketing or call us at 888-702-0679.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Check out these 25 amazing statistics on the benefits of being an omnichannel brand: Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. Forrester ). Forrester ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

ClearVoice

APRIL 10, 2023

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Forrester ) Millennials aren’t the interns anymore. Content Marketing ROI Statistics Is content marketing still worth it?

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

thePoint

APRIL 4, 2019

For a lead to be one where immediate and thoughtful action can be handled by sales, it should provide not only enough contact information to be delivered to the right person for response (name, title, company, email, phone, zip code, etc.), Forrester Research) It is the “build it they will come” approach. Consider this –. “46%

Sales Qualified Leads 40

Sales Qualified Leads Marketing Qualified Leads Leads Lead 40

ActiveDEMAND

APRIL 11, 2017

A research study conducted by Forrester found investment in reactive chat yields a 15-percent Return on Investment (ROI) while an additional investment in proactive chat capabilities will yield an incremental ROI of 105-percent. Live chat is a great tool allowing customers to make contact in real-time. Personalized/Contextual.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. YouTube Usage Statistics. Generation X (39 – to 53 – year-olds) watch more than 1.5

Youtube 64

Youtube Statistics B2B Marketing B2B 64

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. These statistics showed that a lot of marketers are not tracking their marketing campaigns from the beginning to the end. This is a unique problem for businesses today.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. My DMs are open on Twitter or use the contact form.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Hubspot

AUGUST 28, 2014

Check out the SlideShare and statistics below to learn more. The odds of making contact with a lead increases 100x if called within 5 minutes. Source: Forrester Research ). 2% of sales are made on the first contact, 3% on the second, 5% on the third, & 10% on the fourth. Lead Nurturing. Source: Aberdeen Research ).

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Sharpspring

JUNE 9, 2017

CRM and marketing automation platforms will automatically segment your contacts based on the personas you’ve created as well as any other behavioral or demographic markers you choose. A few revealing statistics about the importance of customer support: 54% of millennials will stop doing business because of poor customer service.

Advertising Channels 54

Advertising Channels Effectiveness Top of Funnel Marketing & Strategy 54

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. But remember, these statistics are about popular use, not about what works and what doesn't. Tim Harmon will likely publish on this data.) " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Boomerang) 75% of email signatures include contact information.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226