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Abandon Your Marketing Automation System!?

LeadSloth

the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

The tools make it easier to ID companies and prospects who work at those companies, by combining those IP lookups and visiting companies with data from various online contact databases and LinkedIn, therefore making it easier to contact the “who” rather than the “what.”. Plus you can research trigger events with Google.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I’m sure I forgot a few.