A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
DECEMBER 18, 2011
The tools make it easier to ID companies and prospects who work at those companies, by combining those IP lookups and visiting companies with data from various online contact databases and LinkedIn, therefore making it easier to contact the “who” rather than the “what.”. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality.
Abandon Your Marketing Automation System!?
MARCH 22, 2009
the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Then there are specific usage scenarios that are automated in a marketing automation system, such sending a reminder to non-registrants for an event: with the new approach this needs to be done manually, which takes a lot more time. I’m working on an interesting project right now: moving away from a marketing automation system. Smart or foolish?
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Among other stuff.