A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
DECEMBER 18, 2011
The tools make it easier to ID companies and prospects who work at those companies, by combining those IP lookups and visiting companies with data from various online contact databases and LinkedIn, therefore making it easier to contact the “who” rather than the “what.”. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. Here’s ReachForce.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. As marketers, we use offers and other incentives to get them to give up their contact info. The technology appears useful at both ends of this spectrum.