Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. We don’t get much helpful info from them and readers generally ignore them. The boss told us to do it.

Ideal Customer Profiles 121

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 121

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? Or, are you are struggling to get responses from your outreach emails. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. But crafting an email that gets noticed in a crowded inbox is an art. What is an Outreach Email?

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Martech

DECEMBER 5, 2023

A successful cold email program — or “prospecting,” if you prefer — takes careful handling. Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a specific benefit.

Marketing AI 109

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 109

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Below, we share a vetted sales email template that can help you get responses. Below, we share a vetted sales email template that can help you get responses. Contact information.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Martech

DECEMBER 15, 2023

View purchased products on the contact or company record (beta) Eliminate the need for opening all associated deals, scrolling through all the line items and noting in an outside tool which products your customers purchased by using the new Product History card in the middle panel of the contact or company record.

Top of Funnel 109

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 109

Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? Understand what business conditions might exist that would make certain contacts marketable — or not. If you can answer that question “Yes!”

Marketing Automation Services 101

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 101

Martech

OCTOBER 31, 2023

Confirmation emails are more than just a courtesy. So, what do you do when your confirmation emails aren’t being delivered? The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient.

Work Management 97

Work Management Marketing Automation Services Marketing Management Deliverability 97

Optinmonster

APRIL 11, 2024

Uncanny Automator helps you connect OptinMonster with multiple apps and WordPress plugins. Example 1: The Personalized Welcome Business: You’re running a real estate company that helps people find properties on the East Coast of the US. Problem: Your email list is not growing well, and website visitors don’t subscribe.

Automation 84

Automation Marketing Websites Work Management Conversion 84

Salesforce Marketing Cloud

OCTOBER 19, 2023

When it comes to great customer service, your contact center plays an important role. Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. What is contact center automation? What are the benefits of contact center automation?

Efficiency 104

Efficiency Contacts Automation Work Management 104

Martech

MARCH 18, 2024

Benefits of using Google Analytics include: Understanding website performance: It helps track key metrics like the number of visitors, page views, bounce rate, and average session duration. This data helps identify popular pages, user engagement, and areas for improvement.

Budget Programs 101

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 101

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Optinmonster

MARCH 27, 2024

And they use that data to contact people with generic messages in hopes of making sales. And that’s exactly what we’re going to help you do. Up until this point, you were only able to send basic lead data (name, email, phone number) to Zapier. The way most business owners do lead generation is wrong.

Lead Generation 72

Lead Generation Marketing Automation Services Lead Scoring Lead Ranking 72

Convince & Convert

FEBRUARY 9, 2024

No one wants even more robots sending slightly-better cold emails to them every day. And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. Focusing on use cases first is more helpful to your overall strategy. Humans will always be important to the sales process.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs). It both enhances the human touch and positively influences email deliverability algorithms.

Email Marketing 128

Email Marketing Marketing Management Salesforce.com Deliverability 128

Martech

OCTOBER 19, 2023

Help your team better understand the purpose of specific reports and workflows at a glance by using the AI Assistant for workflow descriptions (beta) and report descriptions (beta). Prevent duplicate values of properties across different records by enforcing uniqueness on contact properties.

SMS 106

SMS Bundling Terms and Conditions Opt-out 106

Go Beyond SEO

APRIL 16, 2024

We will dive into industry-specific features and elements that can elevate your website’s effectiveness and help you stand out from the competition. This helps instill confidence in potential customers, as they can see that your services meet industry standards and are backed by reputable organizations. Contact us for help.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Stevens & Tate

FEBRUARY 9, 2024

Despite some claims that email is dead, it is still a highly effective way for marketers to connect with consumers. Nurture Your Leads With Email Marketing What is Lead Nurturing? Here are a few email best practices that will help nurture your leads. Personalization is known to create better results.

Email Marketing 66

Email Marketing Leads Lead Marketing Qualified Leads 66

SmartBug Media

JULY 27, 2023

Key Marketing Automations The key to your marketing automation strategy is to maximize the volume of subscribers on your email list. A primary way contacts get warmed up to your brand is through automations. At Klaviyo, this is referred to as the "espresso shot email." Start by reviewing the emails in your flow automations.

Marketing Automation 98

Marketing Automation Automation Marketing & Strategy Marketing Strategy 98

Litmus

MARCH 13, 2024

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. When you’re ready to build your first email in Litmus, select “ Create New ”, and you’re on your way.

CAN-SPAM 93

CAN-SPAM Marketing Automation Services Template Work Management 93

Only B2B

APRIL 10, 2024

Here are some key benchmarks to consider: MQL to SQL Conversion Rate (20-30%): This metric indicates the percentage of MQLs that progress to become Sales Qualified Leads (SQLs) – leads deemed ready for contact by the sales team. This helps prioritize leads with the highest conversion potential.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Envy

JANUARY 20, 2022

Hey, did you know that email marketing databases degrade by about 20-30% each year? In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. There are various reasons for your database being messy or just plain filled with junk: Your contacts’ emails are incorrect, why?

Hubspot 118

Hubspot Data Hygiene Marketing & Strategy Contact Marketing 118

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. But we’re about to list the reasons why you shouldn’t gather contacts through third parties.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. In fact, a study by HubSpot found that email marketing can generate an average of 5.8 leads per 1,000 emails sent. It can also help businesses increase their sales by an average of 12%.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. New suggested activity: reconnect with re-engaged contacts.

Enterprise Management 55

Enterprise Management CMS Development Work Management Marketing Management 55

SmartBug Media

APRIL 14, 2023

We’ll then show you how HubSpot's Operations Hub helps with your RevOps process and removes duplicate records. Revenue operations (RevOps) is a business process that uses automation to align the marketing, sales, and customer service departments, helping them make decisions that promote growth and drive predictable revenue.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Budget 98

Martech

NOVEMBER 14, 2023

Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. To help with feedback, you can give customers a choice of a few scenarios that best describes their situation. Bringing back ghosted contacts It’s inevitable that some customers go silent. Business email address Subscribe Processing.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Advertising Agencies 114

Salesforce Marketing Cloud

DECEMBER 19, 2023

This post shows salespeople how to use GPT prompts to write sales pitches and emails, analyze market data, and more. 4 Ways Your Contact Center Can Get Started With Generative AI Contact centers handle service inquiries coming in over the phone, email, chat, and social media. Do customers prefer email or text?

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. Email marketing remains valuable, particularly for B2B, despite changing KPIs. Email marketing is a smart strategy.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Optinmonster

APRIL 15, 2024

The best way to do that is to ask, and using a WordPress survey popup plugin can help. A WordPress survey popup plugin can help you create a popup that lets your visitors share their feedback about what they liked or didn’t like about your website. There are lots of ways a WordPress popup survey can help your business.

Customer Surveys 78

Customer Surveys Marketing Websites Marketing Management Template 78

Martech

APRIL 16, 2024

The customer also likely assumes the airline won’t send them irrelevant emails or offers. But there’s no reason the contact center can’t be updated in seconds and the email system within minutes, right? It helps to remember that marketing has two basic modes: Respond : You’re reacting to customers when they’re already engaged.

Enterprise Management 96

Enterprise Management Paid Search Agency Planning Marketing Management 96

Martech

DECEMBER 18, 2023

Up to 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top. Future iterations of this technology will allow automatic emails to customers depending on their sentiment, with your prior approval. AI can help solve this issue.

Marketing AI 118

Marketing AI Work Management Marketing Management Automation 118

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. To do so or for more information about participating in the SA360 beta, contact your Google account team.

Paid Search Agency 95

Paid Search Agency Google Ads Media 95