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WebMarketCentral
SEPTEMBER 29, 2009
One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?
WebMarketCentral
NOVEMBER 17, 2009
It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.
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WebMarketCentral
MARCH 24, 2009
So, per MarketingSherpa, blogging, blogger relations and online news release distribution (as well as creating social media releases using tools such as Pitchengine ) are among the most effective social media marketing and PR tactics. Social Tagging Research and Reports.
WebMarketCentral
SEPTEMBER 21, 2009
Companies evaluating established providers such as Marketo , Eloqua , Silverpop's B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation.
WebMarketCentral
SEPTEMBER 24, 2009
9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Not sure exactly why this one remain so popular, but here it is at #10. #9:
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