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Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

One of those strategies to add to your resolutions needs to be for your contact database. Gather More First-Party Contact Information with Content. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. Automate it to flag outdated contacts (??

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. For example, as a marketer, you will most likely be using this information to personalize the experience for the end user. Data Permissions. you won’t be in compliance with GDPR.

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About GDPR: Penalties, Assumptions and How to Sell Without breaking the law using GDPR Compliant Data

Smarte

GDPR was EU’s most path-breaking privacy update in over two decades. Individuals also have the right to be informed of the period for which their personal data will be stored. While you are on the call, ask them if they would like to receive a newsletter. You may be already using a web form to capture contact information.

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11 Ways to Use OptinMonster’s Field Mapping Feature

Optinmonster

Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. This is where you can send the information from your form to an email service provider (ESP), customer relationship management software (CRM), or straight to your inbox.

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Drive growth with account-based marketing

Martech

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors.

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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Two of such regulations and compliances are the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). Besides these rights, the organization must perform a data protection impact assessment (DPIA) before processing personal data and inform users whenever a data breach takes place.

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How to Optimize Your B2B Lead Generation Forms for Better Results

KoMarketing Associates

That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign. We’ve buffed up our knowledge on what information to ask for and when. The information captured there affects the marketing and sales department. Having to optimize your forms might not actually be so bad.