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What Is a Customer Service Star? Find Out What Top Trailblazers Told Us

Salesforce Marketing Cloud

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? What is the Service Trailblazer Community? The answer is yes!

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Customer service tiers: What they are and how to create them

Sprout Social

If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. These tiers make it easy to provide all customers with speedy, reliable service regardless of the issue at hand, setting your team up to provide more quality customer service.

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Adopting a Self-Service Sales Model in Your Organization

ANNUITAS

Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. Additionally, a majority of respondents are very comfortable spending $50k or more entirely through self-service channels. It’s clear: Buyers want a self-service purchasing option.

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3 Benefits of Using SMS Marketing for Financial Services

ClickDimensions

SMS marketing is now one of the most personal marketing communication channels across the globe spanning almost every industry imaginable, including financial services. SMS/text messaging as a marketing channel helps improve your overall customer interactions. Inform Customers About Unique Offers .

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A 4-step guide to creating a self-service marketing organization

Martech

Self-service, something that I really think is a huge missed opportunity for many marketing operations teams,” said Justin Sharaf, vice president of marketing operations at data intelligence company Collibra. This is what I mean by self-service.”. Documentation. Documentation. And what is that solution? Enablement.

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3 Change Management Tips To Keep Service Agents Agile

Salesforce Marketing Cloud

Service companies have been wracked by change over the past couple years. And why is it so important to service? In service, change management typically includes coaching agents on how to use new solutions and business processes. Getting change management right is hard work, even for well-heeled service organizations.

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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

It’s a 175-page document, so it’s heavy with details. The real find in this document is the explanation of key models they use to determine if content is low or high quality. In the guide, Google defines beneficial purpose as websites and pages that should help users. Image: Google. Image: Google. Image: Google.

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