Digital B2B Marketing

MAY 1, 2012

You have a proven marketing formula that includes investments in acquiring new contacts (or lead generation) and in nurturing those contacts. In contrast, Twitter, StumbleUpon and Digg indicate a listing is sponsored, but otherwise include it in the interface like other content. Traditional B2B marketers face a challenge.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Webbiquity

SEPTEMBER 13, 2010

Provide contact information. There will be times when someone (such as a prospect with a product or pricing question, or a journalist looking for the right expert to quote) needs to contact you directly rather than just posting a comment. A blog without contact information is like a lost pet with no ID tag. Post on Google Buzz.

Digg 100

Digg Blogger Broadcasting Buzz 100

Hubspot

MARCH 10, 2011

Today LinkedIn launched a new news aggregation and curation service called LinkedIn Today. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. What does the launch of LinkedIn Today mean for marketers?

Linkedin 28

Linkedin Tips Paid Search Agency Digg 28

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. Share this on del.icio.us.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Buzz Marketing for Technology

AUGUST 11, 2010

Share this on Linkedin. Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Facebook 100

Facebook Advertisements Advertising Digg 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Promote your blog posts to your relevant LinkedIn groups. Build links to your blog from every possible source. Tweet This!

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

JANUARY 15, 2010

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). Then sales people would contact the prospects and use a “consultative&# sales process. What will they find?

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Buzz Marketing for Technology

APRIL 8, 2010

The same tone and transparency should be applied here equally which is not always the case with the contact center. Integrating social media with the contact center is a great way to do that (click here to get a FREE copy of my next book Social Media and the Contact Center for Dummies ). Share this on Linkedin.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

DECEMBER 22, 2009

Share this on Linkedin. Use Social Media to spot issues before they hit the Contact Center! Ideally, I think you need to treat the role of the Director of Social Media as a way to activate the entire organization socially and then when that’s complete – move on to something else. What’s your view? Tweet This!

Social Media 100

Social Media Media Digg Lead Gen 100

Buzz Marketing for Technology

JUNE 15, 2010

Share this on Linkedin. Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Share this on LinkedIn. Since I charge $200/hour for consulting sessions, why would I do this? To them, I’m faceless, and vice-verso. Blog this on Blogger.

Consulting 100

Consulting Digg Buzz Blogger 100

Webbiquity

JANUARY 25, 2010

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources). Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Writing on the Web

NOVEMBER 16, 2010

Consumer magazines have certainly taken a hit but custom publications are on the rise - Ottenberg was recently contacted by two Fortune 200 companies in one week about starting a new magazine. Share this on LinkedIn. There are other women speaking, and I’m looking forward to learning, as always. Blog this on Blogger.

Media 100

Media Digg Custom Publishing Buzz 100

Buzz Marketing for Technology

APRIL 21, 2010

Share this on Linkedin. Moving up the chart from monitoring into analytics is where you see higher value from all that monitoring of your social data. But using the tool for what its best for and matching your strategy to the tool that you are using is where you can best see the value of that tool. Tweet This! Share this on Facebook.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Writing on the Web

DECEMBER 14, 2010

Human faces and eye contact. Share this on LinkedIn. Promise of rewards and satisfaction of desires. Can you see how hard this might be when you’re selling serious products and services? Let’s take life insurance, for example. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Optinmonster

MAY 16, 2023

It involves contacting a website to link back to you or asking an influencer to share your content to magnify your reach in exchange for an agreed compensation. Have a look at a few: LinkedIn (DA: 98) Facebook (DA: 96) Twitter (DA: 94) Instagram (DA: 93) This makes social media marketing one of the most effective off-page SEO strategies.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Buzz Marketing for Technology

MARCH 25, 2010

Also if you are interested in checking out my new book Social Media and the Contact Center you can sign up for a free copy here. Share this on Linkedin. This is a special limited time offer for my readers as we wait for the book to be published at the end of April. Tweet This! Share this on Facebook. Share this on del.icio.us.

Service 100

Service WOM RSS Digg 100

Writing on the Web

JANUARY 24, 2011

I don’t do drugs or drink alcohol so I don’t have much contact with the people who do. Share this on LinkedIn. Which country has the most dangerous living conditions? Don’t know. I guess it depends on where you live and the kinds of people you live with or among. What’s my point? Blog this on Blogger.

Digg 100

Digg Blogger Buzz Opinions 100

Writing on the Web

JULY 29, 2010

It’s as if they are hiding the identity for fear you’ll try to contact them. Share this on LinkedIn. .&# Photos and links to web pages that tell about the person are ideal. I think the worse are the ones with just initials, like R.M., or Robert M. Add this link to Box.net. Subscribe to the comments for this post?

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JANUARY 5, 2011

What holds the attention of readers is personal contact, i.e. personality, personal stories, client stories. Share this on LinkedIn. Articles could be shorter, but the issue is whether or not they are engaging. Length is only an issue when the content doesn’t hold the attention of the reader. Blog this on Blogger.

Newsletter 100

Newsletter Digg Work Management Banners 100

KoMarketing Associates

JANUARY 22, 2015

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Sidekick and Rapportive for augmenting contact information around email communications. Create A Publishing Checklist.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

DECEMBER 16, 2010

Use more webinars to improve client contact and KLT factors (know, like, trust). Share this on LinkedIn. If you fail to make it easy for them, they’ll find someone else. Here’s my plan for next year: Use more video and webinars to increase my visibility. What about you? Do you know where you need to focus?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

APRIL 18, 2011

Fill out your contact form so you can call them. Share this on LinkedIn. Give them something they can do to further the relationship: Ask a question. Answer your question. Take a survey. Share their opinion or experience. Download a report. Sign up or register for an event. This is what content marketing is designed to do.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Share this on LinkedIn. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons?

Social Media 100

Social Media Tools Buzz Media 100

Writing on the Web

MAY 2, 2011

Compel readers to take action (simple sign-up form or contact link). He knows full well that nobody’s going to contact him without first feeling some sort of connection. Throughout, there are offers to contact by phone, through social media, and his newsletter. Share this on LinkedIn. This is just the home page.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Webbiquity

SEPTEMBER 7, 2010

Providing a way to get in contact with sales during the later phases is also a good practice. Let me know by email (contact information is on website listed below.). Share this on LinkedIn. audio vs. video). Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Biznology

FEBRUARY 5, 2013

When I talk about trapping your prospects, what I mean is offering them a compelling method for keeping in touch that’s stickier than a contact form or a hyperlinked email address. Whatever the offer is, the visitor needs to perceive a value-for-value trade between their contact information and the lure you’re proffering.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Webbiquity

MARCH 29, 2010

But social networking sites like LinkedIn , Facebook , Plaxo and tools like Twitter enable you to put this activity on steroids, building online relationships not only with people you’ve physically met but also with smart, interesting people literally across the globe who you’d unlikely ever meet in other contexts. Tweet This!

Social Media 100

Social Media Media Social Networks Network Marketing 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Digg : Delve into this library of articles on almost every topic. General info sharing sites like StumbleUpon and Digg cover a wide variety of topics and that includes user profiles as well. Beyond the old (can we really say that?

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Writing on the Web

OCTOBER 21, 2010

Add images, especially faces of people with eye contact. Share this on LinkedIn. Tell stories of real people. Format with plenty of white spaces between lines, short sentences, short paragraphs. Use bullet points. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 20, 2010

Contact you for more information? Share this on LinkedIn. I know this seems so common sense it’s not worth spending time on, but trust me, the time you take to write down a few notes on each of these things will be well worth it. For example, writing on the web can have several objectives , besides making a sale. Leave a comment?

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

OCTOBER 7, 2010

Eye contact, pictures of other humans doing things. Share this on LinkedIn. Here are a few things to know about the brain, if you want to create quality content that markets your products and services: The brain is frustrated by: Tasks that take too long to resolve. Messages that distract or don’t apply. Pleasure/reward images.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Webbiquity

MARCH 22, 2010

First, recognize that the advice given above is focused on “cold&# outreach, that is, where you or your client has had no previous contact with the blogger. Join the same LinkedIn groups they belong to. What to do about this if you’re in PR, or a client seeking coverage in industry blogs? Retweet some of their posts.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Hubspot

OCTOBER 5, 2017

Discovery call: The first contact a sales rep makes with a prospect with the aim to qualify them as a lead for the next step in the sales cycle. The Process: Research takes longer without any prior history with a contact. The Process: Research process is shorter as we already have their contact information and interaction history.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Buzz Marketing for Technology

DECEMBER 15, 2009

Social will leave Marketing – This year Marketing and Communications totally “got” social media but next year is the year it starts to transform the rest of your BtoB organization from Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Share this on Linkedin.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. For industry-specific content, LinkedIn Pulse is also worth checking out. If you can’t, check out Google Trends , and learn about what topics are receiving the most search inquiries right now. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Online Marketing Institute

NOVEMBER 2, 2009

Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Share this on Facebook Share this on FriendFeed Share this on Linkedin Share this on del.icio.us Post this to Posterous Stumble upon something good?

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40