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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

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Why PPC Will Always Cost More Than SEO

WebMarketCentral

No doubt the comments to Rand's post will reveal many reasons for this differential, but here are three that spring immediately to mind: 1. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?"

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Cut B2B Branding Guesswork With a Methodical 5 Step System

WebMarketCentral

Symbolizing This is key: Identify a name, tag line, concept, shape, and color that can symbolize your top differentiator. Contact: Red(at)b2bcommunications.com Previous: B2C Versus B2B - Is There Really Any Difference? In my experience, literal, descriptive names are better than odd ones. Test them again.

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Two New Web Marketing Concepts

WebMarketCentral

In the words of founder Eugene Belenky, "ShowMeLocal makes it easy for business owners to put their content online with simple tools.Business owners can use ShowMeLocal to publicize coupons and promotions, put up photos, general business info, job listings, and contact information.

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WMC Interviews: Lee Smith

WebMarketCentral

I demonstrated that with a comprehensive marketing plan that effectively differentiates a company's offerings and uses search engine marketing, innovative online advertising campaigns and custom website development, firms can quickly and efficiently generate awareness, induce trial and drive sales.

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WMC Interviews: Ardath Albee

WebMarketCentral

WMC: What is your "key differentiator"—what separates you from your competition? I have some great partners and my business has been built through referrals with the exception of several who read my eBooks and contacted me directly. AA: I've been really blessed to have a great network.

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The Coming Consolidation in Social Networking

WebMarketCentral

The existing generalists who fail to make it into the top tier will either need to identify underserved niches or provide compelling differentiating features to lure traffic away from incumbent specialty sites. ** technorati tags: Social media sites, Alexa rankings, Web 2.0 tags: Social media sites, Alexa rankings, Web 2.0