Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next?

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

SalesIntel

APRIL 19, 2024

To effectively prospect, you need verified contact data on your ideal buyers. But if the contact data for these accounts is also missing or of poor quality, you’ll reach out to prospects who aren’t ideal matches. This ensures users can access accurate and up-to-date information for more effective outreach.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Only B2B

OCTOBER 13, 2021

Your sales staff can contact out and assist them with this information. We can determine what the customer is interested in purchasing based on this information. This allows them to make decisions based on information about which companies are actively exploring various products. Demandbase.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Engagio

OCTOBER 11, 2023

The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. Contact data : Connect with decision-makers using data such as name, title, email, and phone, plus social profiles and connections.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

DemandBase

JANUARY 27, 2020

How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? Even high-value accounts who have “gone dark” will remain on your target account list for Marketing to nurture the contacts until they’re ready for a discussion. Capitalizing on Anonymous Intent.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Launch Marketing

APRIL 20, 2022

Following the right people on Twitter is an easy way to stay on top of trends and learn valuable information all in one place. jonmiller Jon Miller Chief Marketing Officer, Demandbase . Give Jon a follow and discover an endless amount of useful information in the B2B marketing space. . Contact us today ?or?

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. Community-building is quite a different enterprise from pushing content to marketable contacts, and the good news is that it benefits marketers and target audiences equally well. “We

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times. Moving the Needle.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Engagio

JANUARY 14, 2021

For SDRs to hit their numbers, they need to prioritize the right accounts and contacts that are most important. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. Then, add up the engagement points for each contact and the account as a whole.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! This might involve sending targeted ads to your prospects to introduce them to your brand or offering a free resource in exchange for their contact information. appeared first on Demandbase. With so much competition for attention, it can be tough to stand out from the crowd.

ROI 71

ROI Ads Allocation DemandBase 71

The Point

AUGUST 25, 2020

Contact Data. – To what extent do you have contact data already in place for target personas within target accounts? What information do you have on those contacts and when was the data last updated? Account Tiers. – Is the Target Account List separated into tiers? How are those tiers defined?

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Engagio

OCTOBER 18, 2023

It’s a strategy that emphasizes connecting with multiple high-value contacts instead of individual leads. I love the look and feel of Demandbase.” That’s because deals that move forward on the basis of just one or two buyer contacts are the most likely to fail. Also, ABSD isn’t just about working harder.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Engagio

MAY 3, 2021

Buyers have had to go to one source for intent and account identification, another for firmographics and contacts, and yet a third for technographics. With these new capabilities, Demandbase moves from being ‘just’ a leader in account-based programs to being the definitive leader in B2B go-to-market. Beyond Account-Based Marketing.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Engagio

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

DemandBase

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

Hubspot

DECEMBER 23, 2022

Find accurate contact data for your prospects. Even in instances where salespeople can identify interested customers, 19% of salespeople struggle with getting in direct contact with decision-makers. Additionally, these solutions help teams find accurate contact data and manage outreach. Qualify and prioritize these prospects.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. Why it’s hot.

Account Based Marketing 122

Account Based Marketing Enterprise Management Work Management Marketing Management 122

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

JANUARY 12, 2021

Track all the meaningful activities for each of the contacts at your target accounts. You can manually do a simple match on email domain or automate it with technology like Demandbase that uses more sophisticated methods for lead-to-account matching. Here are four considerations when measuring engagement at target accounts: 1.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Martech

OCTOBER 8, 2021

The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation. This tendency, too, has increased as a result of the pandemic.

Account Based Marketing 102

Account Based Marketing ABM Ideal Customer Profiles Profiling 102

PathFactory

JUNE 29, 2023

Guiding your accounts to the information they’re searching for by highlighting trending topics across visitors. Integrate with 6sense or DemandBase to sync analytics across platforms. Using Salesforce to feed engagement reporting at both the contact and account level, while enabling your sales team to follow up with packaged content.

Account Based Marketing 52

Account Based Marketing ABM Practices Planning 52

DemandBase

JANUARY 15, 2019

Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. For each account, an SDR combs through LinkedIn to identify likely contacts and uses search engines to find information they can use to start a conversation. Equip your sales reps with the Demandbase Conversion Solution.

Efficiency 49

Efficiency DemandBase Personalization Account Based Marketing 49

PathFactory

JUNE 29, 2023

Best practices to implement: Tracking and reporting on assets and prioritizing account outreach based on who is truly active, cross reference with intent from ABM platform if using (6Sense, DemandBase , other). Creating customer-specific channels to inform on new products, newsworthy announcements, etc.

Practices 52

Practices Best Practices DemandBase Outreach 52

PathFactory

JUNE 29, 2023

Guiding your accounts to the information they’re searching for by highlighting trending topics across visitors. Integrating with 6sense or DemandBase to sync analytics across platforms. Contact your CSM to learn more about leveling up your Content Strategy programs and how PathFactory can help set you up for scalable success.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

DemandBase

JUNE 25, 2020

That’s because, according to Cognitive Load Theory, people can only process information into long-term memory or short-term memory, but not both. The reality is, they can only process one set of information, and the other acts as a distraction, reducing the effectiveness of your message. 3 Tips to Keep a B2B Ad Campaign Simple.

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

DemandBase

OCTOBER 23, 2018

To make sure your entire team is on the same page around ABM, check out the ABM Certification from Demandbase. Contact me for a discount code! You need to make sure you are communicating with and enabling Sales with all the right information, at the right time in order to scale ABM successfully. Have a group? You got it!

Account Based Marketing 78

Account Based Marketing Trends B2B Marketing DemandBase 78

Digital B2B Marketing

OCTOBER 18, 2012

Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client. Now that Demandbase’s offering is public, I wanted to share it. Normally I do not promote clients here on B2B Digital Marketing.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

DemandBase

SEPTEMBER 26, 2018

But there are clear limitations: CRM does not directly enable engagement with prospects and can only track activity against known contacts. There is a world of valuable information outside the CRM which can facilitate research, increase efficiency, and accelerate deals but until now, it has been siloed. That must change.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Engagio

MAY 14, 2021

In fact, one of the fundamental principles of Account-Based Experience (ABX) is recognizing that our buyers live in a world of information abundance and attention scarcity, making any form of interruption marketing ineffective. To say that modern buyers are overwhelmed with information is a cliché. Attention scarcity.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

DemandBase

MAY 14, 2019

Look for ways to deliver micro personalization to enable their buyers to consume information easier and faster.” – Elle Woulfe (VP of Marketing). Real-time actionable intelligence allows you to optimize and sell better into key contacts.” – Kyle Witherspoon (Sr. PathFactory. InsightSquared. Break through the digital noise.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66