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Contact Centers: The Frontline of Customer Retention

CMSWire

The pivotal role of contact centers in shaping customer loyalty and retention, highlighting their transformative potential in the business landscape. Continue reading.

Contacts 109
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CMSWire's Top Customer Service, Contact Center Articles of 2023

CMSWire

Check out our pinnacle of customer service and contact center insights from 2023 CMSWire content as we unveil the transformative strategies and trends. Continue reading.

Contacts 102
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Contact Center Automation: Your Guide to Efficiency and Customer Happiness

Salesforce Marketing Cloud

When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Yet, only 13% of customers say they can get their issues solved with little effort.

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4 Signs Your Customer and Contact Database Needs Help

Zoominfo

The skeletons of old contacts keep piling up and cluttering your operations. These inactive contacts are hurting your campaigns and skewing your results. If, after several attempts to re-engage, a contact still remains inactive, remove them from your active lists and suppress them from future sends. Duplicates.

Contacts 207
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Salesforce’s 8th State of Marketing Report

Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, (..)

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How contact tracking tech can reconnect brands with former customers

Martech

Our customers love our technology and our service team. We’ve got thousands of customers, but marketers switch companies every couple of years. Automated contact tracking turned out to be the answer. This is inherently challenging when trying to maintain a long-term relationship with a customer.

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4 Ways Your Contact Center Can Create an Amazing Customer Experience

Biznology

Advanced communications technology and powerful software enables call center executives to foster interactions that resonate with customers and boosts brand credibility. By leveraging robust VoIP services and CRM tools, you can equip employees with resources that enable them to create delightful customer encounters.

Contacts 112
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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Your Ultimate Guide to the Trends Shaping Marketing Data

The role of data in marketing-led growth and customer experiences. By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. In this report, you’ll learn: How marketers define their roles in the digital-first era.

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6 Proven B2B Marketing Strategies and How to Use Them

Happier customers. By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign?

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI.

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. Here’s the results she’s seen using her repeatable strategy: 76% of target contacts accept connection requests. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

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Outbound Prospecting – Filling Your Sales Pipeline

Speaker: Mark Hunter, CSP, “The Sales Hunter”

This makes getting new customers extremely complicated and challenging. The solution to finding great leads and turning them into great customers is having a focused plan and being disciplined in making it happen. Determine the right frequency of contact. In this webinar you will learn how to: Determine who your best leads are.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process.