Paul Gillin

JANUARY 2, 2015

Indium has created a creative and successful inbound marketing campaign that connects engineers to customers to solve problems in exchange for contact information. In Episode 20 of the For Immediate Release B2B podcast, we speak to Rick Short, Director of Marketing Communications at Indium Corp.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

MARCH 10, 2011

Salespeople who are having trouble finding the right contacts in an organization can use these profiles as a virtual back door. LinkedIn shows you who works at the company and whether you have direct or indirect ways of contacting them. They’re organized by the people who work there. Use LinkedIn Signal.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JANUARY 26, 2016

Contact influencers in your market – or even your own customers or subject matter experts – and ask them for short paragraphs on a topic, then combine that content into an e-book. I love this content concept, and it’s an idea more B2B marketers could adopt.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to DMA, vendors contacted me with offers of movie tickets, gift cards and a chance to win an iPad. If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts. Does this stuff really work anymore?

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

FEBRUARY 22, 2011

Contact me at paul [at] gillin [dot] com. We’d both be honored to talk your group about B2B social marketing specifically, or social media marketing in general. It’s a topic about which we are very passionate. We look forward to hearing from you!

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

Paul Gillin

AUGUST 20, 2010

At the end of our interview, I asked McPherson if he would mind if I contacted him from time to time for advice on careers in publishing. If you want contacts who'll help you find a job, say so and I'll bring some. He generously consented, and two years later put me onto a lead that got me my first real journalism job.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

JULY 29, 2011

It describes four measures of content effectiveness that take into account multi-channel activity: Content-to-Contact Ratio, Comments-to-Content Ratio, Comments-to-Profile Ratio and Content-to-Share Ratio. That’s going to change as more sophisticated metrics emerge, however, and here’s where this report has particular value.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

FEBRUARY 7, 2011

Its press releases cite Julie Mossler, who appears to be an employee, as the contact. If people don’t get the joke in the first place, then attempting to tell people why it’s funny just looks pathetic at best and arrogant at worst. I don’t know who counsels Groupon about public relations.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

NOVEMBER 24, 2010

In addition, if you are VP-level or above, make sure to contact Carol Sato ( carol. Please contact blogs _ us @ oracle. Social media activities must not interfere with your workor productivity at Oracle, and your personal activities should take place outside of work. sato @ oracle. Protect Confidential Information.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JANUARY 24, 2013

Contact information: Paul Gillin. He was inducted into the CRM Hall of Fame in 2007. His books include Bootstrapping Your Business and Eight to Great: Eight Steps to Delivering an Exceptional Customer Experience. 508-656-0734. paul@gillin.com. Twitter: @pgillin. Greg Gianforte. greg.gianforte@gmail.com. Related articles.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 16, 2012

It is a tool, but companies should not lose that direct contact with customers. It’s a cultural expertise. Right now the pendulum is swinging more and more toward social media as the tool to communicate. There’s a risk of losing face-to-face engagement with customers and employees.

Business 50

Business Social Media Opinions CMO 50

Paul Gillin

JULY 8, 2010

In addition, if you are VP-level or above, make sure to contact <name withheld> of Oracle‘s Corporate Communications team to discuss work related blogs. Please contact blogs_us@oracle.com if you have questions regarding setting-up authorized blogging environments. Protect Confidential Information.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 19, 2011

The hotel’s policy is to contact online critics directly within 72 hours to address their complaints. Ratings on TripAdvisor and dozens of other evaluation sites have transformed the hospitality industry. The impact of open, online customer feedback on his business “is huge,&# Wright says over his shoulder.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

JULY 15, 2011

In case you missed it, early last month a pair of new employees at Burson Marsteller, both of them veteran journalists, contacted a security blogger and offered to help him write and place an op-ed piece that exposed “sweeping violations of user privacy” by Google.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 7, 2010

A contact within a person’s social circle may be valuable in reaching that person (that’s just good prospecting). I do believe that some of the core concepts of social CRM are valid. For example, an automotive dealer should be able to generate sales by tracking public comments from nearby consumers who are looking to buy a car.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

APRIL 18, 2012

Friends can see information about each other that others can’t, and because connections are maintained by the social network rather than by individual members, they outlast job changes, relocations, relationship changes and other disruptions that often cause us to lose contact with others.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JUNE 17, 2010

It’s a camaraderie that is nurtured by personal contact. “The last thing IT people want when they come to a technical resource is an ad asking them to buy a laptop,” Hanson says. Those sales are generated by the affinity that the staff has developed with these key corporate customers.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

OCTOBER 21, 2010

These tools store your passwords, personal contact information and bank/credit card data in one place, making it easy to log into websites and to fill out online registration forms. The 256-bit encryption is a plus when you want to keep your work from prying eyes. Here’s a link to some alternatives , including open source tools.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

OCTOBER 11, 2012

It’s a lost opportunity for you, too, because you’re missing the chance to create a professional contact. It’s disappointing when their click takes them to a skeletal profile page with no photo. Use Active Voice. Why “facilitate the implementation of” when you can just “do?”

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 6, 2011

A few of my more passionate social marketing friends contacted me and asked politely if I had lost my mind or something for issuing such a gloomy and pessimistic forecast at precisely the hour of social media’s triumph. I responded that no slight was intended.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

SEPTEMBER 8, 2010

Customers will no longer enter the company’s orbit at the early awareness stage; they may make their first contact at the transaction level. Marketing and sales will both need to adapt to the end of the traditional funnel. There are implications for the workforce as well.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

SEPTEMBER 23, 2010

Maintain constant eye contact with your panel. I did that and even staged a fake wrestling match for the mike with one passionate speaker. The audience and the panelists enjoyed the theatrics and the session was a success. Don’t be afraid to call on them directly.

Tips 50

Tips Conference Rules Tactics 50

Paul Gillin

MAY 27, 2010

Everything the member contributes, from establishing contacts with others to joining groups to posting status updates, is captured in the profile. Those metaphors are now a staple of every social network and provide a powerful incentive for participation. Profiles are a member’s personal homepage.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

NOVEMBER 8, 2011

personally contacts every single customer who posts a complaint about his hotel on an online review site. Recommendation engines like TripAdvisor, TravelPod , Google Places and Yelp are transforming the hospitality industry, and they’re coming to your town. Fortunately, it’s not a big job. Winnetu’s No.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

JUNE 24, 2010

Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support. To calculate the ROI on social marketing, you need to understand every dimension of the customer relationship, beginning with the action that creates the first contact.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

NOVEMBER 28, 2011

As I began prodding my network of CIO contacts, I learned that this was not unusual. A technology that was revolutionizing the way business people communicate was being completely unused by the executives who manage technology in America’s largest corporations.

Lead Ranking 50

Lead Ranking Business BtoB Enterprise Management 50

Paul Gillin

JUNE 9, 2010

Everything the member contributes, from establishing contacts with others to joining groups to posting status updates, is captured in the profile. Those metaphors are now a staple of every social network and provide a powerful incentive for participation. Profiles are a member’s personal homepage.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

AUGUST 9, 2012

The rep asked Paul to contact him privately via direct message, which Paul did. Consider this case: In 2009, Paul tweeted a complaint about his credit card provider and was pleasantly surprised to get a nearly instantaneous response from a representative of the company. He never heard from the rep again.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

MARCH 4, 2014

I tried to reach the contact listed on the press release, whose name is Natasha Chudnova. Nothing about how the survey was conducted, who the respondents were or how many people responded. This is kind of critical information to know if you’re going to cite the results in a responsible publication. From Russia With Love. I e-mailed Ms.

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

MARCH 9, 2012

When Stan Joosten first contacted me about joining Procter & Gamble’s Digital Advisory Board, I initially hesitated. The volunteer position would demand a few days of my time every year just as I was beginning to transition my focus to B2B and away from P&G’s consumer markets.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Amazon 50